The SalesStar Podcast

By SalesTechStar

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!... more

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FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.

The SalesStar Podcast episodes:

May 06, 2021Episode 75: Building Resilience to Drive Growth: with Huw Owen, Vice President and General Manager - EMEA at Couchbase
Huw Owen, Vice President and General Manager for EMEA at Couchbase a highly scalable, distributed data store joined us in this episode of the SalesStar Podcast to share a few observations and thoughts on what it takes to drive more business impact with improved processes in today’s business environment,
Key topics covered:
B2B and tech sales and marketing trends and shifts

Revisiting your tech stack in today's business environment

Realigning sales and marketing priorities
...more
15min
April 29, 2021Episode 74: Improving Customer and Employee Experience: with Grant Halloran, Chief Executive Officer, Planful
Today’s business environment has taught us all to refocus efforts on improving not just the B2B customer experience but also the overall employee experience, to that end we had Grant Halloran, CEO at Planful, a leading financial planning and analysis (FP&A) cloud platform sharing his thoughts in this episode of the SalesStar Podcast;
Key topics covered:
Achieving a customer - employee experience balance

What can fintechs do to improve the overall employee experience during a pandemic?

Top work trends that will reshape the tech workplace in 2021 (and beyond!).
...more
27min
April 22, 2021Episode 73: Tips to Double Marketing ROI with Latane Conant, Chief Marketing Officer, 6sense
It was exciting to have Latane Conant, CMO of leading ABM platform 6sense as a special guest in this 73rd episode of the SalesStar Podcast! Latane had a chat with us to share key learnings from her marketing experiences during the (still ongoing!) pandemic of 2020 while talking about innovative ways for marketers to improve ROI in 2021:
Key topics covered:
6sense's marketing experience and learnings through 2020

The importance of revisiting core marketing strategies and fundamentals today

How CMOs can drive help sales alignment and overall business outcomes
...more
17min
April 15, 2021Episode 72: How to Plan your Product Roadmap, with Amir Hofman, Chief Product Officer, CloudShare
Amir Hofman, Chief Product Officer at CloudShare, a virtual lab for software training, sales demos and POCs shared a few thoughts on evolving product trends in tech and sales insights in this episode:
Key topics covered:
Challenges with sales/marketing teams due to the pandemic

What best practices should be followed when planning your product road map

What kind of services and products in tech will grow in demand in the future
...more
22min
April 08, 2021Episode 71: A Podcast Subseries within a Series: Paroma Sen of SAP speaks to Paroma Sen of SalesTech Star about Changing Customer Experience trends that B2B marketers need to focus on
*The Paroma in Conversation with Paroma series is a sub series within the SalesStar Podcast!
*To listen to the previous episode of this subseries: Go here!
_____
Paroma Sen of SAP joined Paroma Sen of SalesTechStar in this (second!) episode of the Paroma in Conversation with Paroma sub series to talk about evolving CX trends in the B2B marketplace.
Key topics covered:
Top and emerging B2B and B2C Customer Experience trends

CX initiatives that stood out during the Covid-19 pandemic

What it takes to plan a better customer experience today (tips, dos, dont's, thoughts!)
...more
19min
April 01, 2021Episode 70: Revenue Trends and RevTech Insights with Mark Banfield, Chief Revenue Officer at LogicMonitor
Mark Banfield, Chief Revenue Officer at LogicMonitor, also a seasoned revenue leader with a strong history of developing successful go-to-market strategies for high-growth businesses joined in as our guest in this episode of the SalesStar Podcast,
Key topics covered:
The evolving role of the CRO during the Covid-19 pandemic

Key learnings for revenue teams to keep in mind

How customer facing reps should adapt to today's digital-selling and digital marketing world

B2B tech trends to look forward to through 2021
...more
17min
March 25, 2021Episode 69: Business and Tech Management amid the Vaccine Roll Out with Phil Friedman, CEO at CGS
Phil Friedman, founder at Computer Generated Solutions (CGS), a diversified IT solutions and services company that has built a strong global presence since its inception in 1984 shared a few thoughts on business growth and tech management in this episode of The SalesStar Podcast:
Key topics covered:
How should Tech CEOs be handling team management amid the vaccine roll out

Key services in tech outsourcing that are impacted due to the pandemic

Biggest B2B tech trends to look forward to in the near-term
...more
23min
March 18, 2021Episode 68: Podcasts for B2B Sales and Marketing Teams: Top Tips with Zachary Ballenger, Co-founder, Sales & GTM at Casted
Zachary Ballenger, co-founder, of Casted a marketing platform built around brand podcasts joined as our guest in this episode of the SalesStar podcast to talk about best practices that can drive better podcasting techniques:
Key topics covered:
How B2B tech marketing and sales teams optimize their podcasting strategies today

Innovative podcasts and their must-watch techniques

Tips for tech teams starting out with podcasting as a new lead generation or prospecting channel

A few technologies to invest in, for a better podcasting experience!
...more
13min
March 10, 2021Episode 67: Realigning Customer Journeys in Tech with Jonathan Anguelov, COO and Cofounder of Aircall
Jonathan Anguelov, COO and Cofounder of Aircall, a cloud-based voice platform that integrates seamlessly with productivity and helpdesk tools joined us as a guest in this episode of the SalesStar Podcast:
Key topics discussed:
Delivering effective customer experiences that stand out

What it takes to realign the customer experience today

Game-changing marketing and sales technologies that can create better customer journeys
...more
23min
March 03, 2021Episode 66: Sales Engagement and Tech Marketing Learnings with Kristin Hersant, VP, Marketing at Groove
Kristin Hersant, VP of Marketing at Groove, a sales engagement platform for enterprises using Salesforce joined us in this episode of the SalesStar Podcast to share a few of her observations and tips to address B2B sales and marketing challenges.
Key topics covered:
The state of marketing in the B2B and tech marketplace

Common challenges business leaders face in B2B today; creative solutions to help alleviate the most common ones

Sales and marketing priorities for 2021
...more
19min

FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.