The SalesStar Podcast

By SalesTechStar

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!... more

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FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.

The SalesStar Podcast episodes:

February 25, 2021Episode 65: Growing Cross-Border Sales And Marketing Teams And Plans: With Greg Chapman, SVP Of Partner Management, Avalara
Greg Chapman, SVP of Partner Management at Avalara, a cloud-based tax compliance solution provider joined us in this episode of the SalesStar Podcast!
Key topics covered:
Evolving business practices in today's new normal

Evaluating best fit sales and marketing technologies given today's challenges

Preparing for the rest of 2021
...more
15min
February 22, 2021Episode 64: A Podcast Subseries within a Series -> Paroma Sen of SAP speaks to SalesTechStar’s Paroma Sen about Today’s Evolving Digital Transformation Trends
In this series-within-a-series of the "Paroma in Conversation with Paroma podcast'', Paroma Sen of SAP and Paroma Sen of SalesTechStar bring you a fresh, lighthearted conversations surrounding key trends in tech.
Key topics covered:
Top digital transformation initiatives and trends across industries

Upcoming predictions on must-need digital evolutions and what companies must do

Top changes in B2B sales and marketing today
...more
23min
February 17, 2021Episode 63: Martech – Salestech: A growing connect - with Scott Brinker, VP, Platform Ecosystem at HubSpot
We had a very special guest in this episode of the SalesStar Podcast – martech thought expert (or should we say the father of martech?) Scott Brinker joined us to share his thoughts on the key trends that are set to reshape the face of martech and salestech.
Key topics covered:
As the martech – salestech landscape evolves to meet changing business needs, how are innovators focusing on creating more centralized systems?

Biggest challenges when teams try to scale results out output with the tech stack in marketing and sales

Balancing creativity and tech use / implementation in sales and marketing

Top predictions for martech and salestech for the near-future!
...more
17min
February 10, 2021Episode 62: Exploring the Rise of Intent Data in B2B with John Steinert, CMO at TechTarget
John Steinert, CMO at TechTarget, a purchase intent-driven marketing and sales provider that delivers deep business impact for enterprise technology companies joined us in this episode of the SalesStar Podcast to share a few thoughts on the changing dynamics in B2B sales through 2020 and the impact of intent data in today’s marketplace.
Key topics covered:
Sales and marketing in the extended new normal

Intent data and how it helps funnel better sales / marketing opportunities

Best practices for improved ABM and Go-to market success
...more
25min
February 03, 2021Episode 61: CX and Digital Transformation Trends with Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP
Some would say that digital transformation was a core theme in 2020, in this episode we had Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP joining us to share her thoughts.
Digital transformation trends in 2020

The need to upskill to meet changing tech needs

Digital selling tips for today's economy and key takeaways
...more
14min
January 27, 2021Episode 60: Overcoming Customer-facing Challenges, with Tips for 2021: Kenneth Peterson, President of Customer Experience at QuestionPro
Kenneth (Ken) Peterson, President of Customer Experience at QuestionPro an online survey software provider joined us in this chat to take us through his experience in 2020 leading customer success initiatives through a pandemic while sharing key tips on enhancing the B2B customer experience in this new normal:
Key Topics Covered:
Evolving sales and marketing models in B2B

Important aspects of a strong CX in B2B today

Learnings from leading brands in tech

Technologies / tools that sales and marketing should focus on more
...more
17min
January 21, 2021 Episode 59: B2B Customer Success Tips and Trends with Bernie Kassar, Chief Customer Officer, SVP - Alliances & Business Development at Xactly Corp
In episode 59 of The SalesStar Podcast, special guest - Bernie Kassar, Chief Customer Officer, SVP - Alliances & Business Development at Xactly Corp spoke with Nandini Ramaswamy, Senior Vice President - Global Incentive Compensation Strategy & Operations at Salesforce to evaluate top trends, tricks and strategies for an improved customer facing experience and journey.

...more
19min
January 20, 2021Episode 58: Evaluating the Changing Role of Today’s B2B Chief Revenue Officer with Tim Lambert, CRO at Openprise
Tim Lambert, Chief Revenue Officer at Openprise, a Data Platform that helps automate manual processes takes us through the changing priorities in sales, marketing and revenue generation in this episode:
Key topics covered:
The role of the B2B CRO and it's evolution

Tips and best practices for CROs in 2020/2021

Basic fundamentals for marketing and sales and revenue teams to keep in mind

Inter-team alignment trends and tips
...more
14min
January 13, 2021Episode 57: Sales and Marketing Trends 2020-21 with Geoff Webb, (Former) VP of Strategy at PROS
*This episode was recorded when Geoff was VP, Strategy at PROS
We had Geoff Webb, Vice President of Strategy at PROS, an AI-based solution that powers commerce in the digital economy joining in as a guest in this episode,
Key topics covered:
The changing role of B2B sales

Sales trends through 2020

Marketing alignment practices

Tips for salespeople to prosper through Covid-19 business challenges
...more
21min
January 06, 2021Episode 56: Optimizing Pricing and Positioning in B2B with Pete Eppele, SVP Products & Science at Zilliant
Pete Eppele, Senior Vice President of Products & Science at Zilliant, a B2B Pricing and Sales Solution Provider joined this episode of the SalesStar podcast. In this short QnA, Pete spoke about some interesting tips and thoughts on optimizing pricing and positioning in B2B:
Key topics covered:
Misalignments in B2B pricing strategy

Sales performance impacts during the pandemic: changes to processes

Game changing technologies to watch out for in sales
...more
17min

FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.