The SalesStar Podcast

By SalesTechStar

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!... more

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FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 238 episodes available.

The SalesStar Podcast episodes:

May 31, 2023Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify
Marco Lagi, Vice President, Artificial Intelligence at Intentsify (a platform that provides B2B organizations comprehensive buyer-intent intelligence) spoke about the growing impact and benefits of AI in this podcast episode:

Key Topics Covered:
How AI is disrupting sales and marketing processes

Common user misconceptions surrounding AI

Five fundamentals for first time users of AI to keep in mind
...more
12min
May 24, 2023Episode 167: Precision Based Marketing Tips: with Carter Lassy, Chief Product Officer at Terminus
Carter Lassy, Chief Product Officer at Terminus (a platform that empowers marketers to drive revenue impact with account-based marketing) joined as our guest in this episode of the SalesStar Podcast;

Key topics covered:
Intent data - benefits and challenges teams face when using intent data

How can marketers be more precision based in their approach?

GTM practices and tips that work in a dynamic market
...more
13min
May 17, 2023Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach
Melton Littlepage, CMO at Outreach (a platform that empowers the entire end to end sales process) joined us as a guest in this episode to highlight
some of Outreach’s latest innovations and discuss the importance of improved sales-marketing alignment:

Key topics covered:
Unifying your martech/salestech and marketing-sales processes

The impact of AI on marketing and sales

How B2B teams should look at optimizing their salestech and martech to drive goals and alignment
...more
20min
May 10, 2023Episode 165: Why You Need Video In your Sales and Marketing Outreach: with Karthi Mariappan, Co-founder and CEO at Hippo Video
In this podcast we had Karthi Mariappan, Co-founder and CEO at Hippo Video chat about the various use cases and benefits of video across marketing, sales and other customer facing roles in B2B:
Key topics covered:
Why does video benefit sales and marketing teams

How leading brands use video as part of their outreach to drive end goals

Best practices to keep in mind when implementing a video strategy
...more
18min
May 04, 2023Episode 164: The Growth of Digital Experience Platforms with Darren Guarnaccia, president of Uniform
Darren Guarnaccia, president of Uniform a Digital Experience Composition Platform (DXCP) that helps marketing and development teams collaborate to deliver better customer experiences joined us as our guest to discuss the future of DXCP.

Key topics covered:
What is driving more adoption of Digital Experience Composition Platforms

How are digital experience tools being used to drive organizational and end
user experiences

The future for DXCP
...more
9min
April 27, 2023Episode 163: The Benefits of Video in Sales, Marketing, HR and more with Jonathan Lister, COO at Vidyard
Jonathan Lister, COO at Vidyard shared some insights into the various ways in which different B2B teams (sales/marketing/HR and others) can benefit from using videos, from prospecting to job hunts:

Key topics discussed:
How brands use videos to drive sales/marketing experiences and goals

Benefits of videos across B2B functions including HR

Best practices for optimizing use of video to drive B2B goals
...more
14min
April 19, 2023Episode 162: Lead Generation Best Practices with Eric Watkins, president of outbound sales at Abstrakt Marketing Group
Eric Watkins, president of outbound sales at Abstrakt Marketing Group joined this episode as our guest to talk about a few
lead generation tactics that can empower B2B teams:

Key topics covered:
B2B lead generation: best practices

Creating a balance between inbound and outbound strategies

Aligning multiple teams on core objectives
...more
16min
April 12, 2023Episode 161: How to Establish Better Customer Success Frameworks with You Mon Tsang, CEO and Founder of ChurnZero
We welcomed You Mon Tsang, CEO and Founder of ChurnZero, (a leading Customer Success platform and partner for growing SaaS and subscription based businesses) to this episode of the SalesStar Podcast to discuss ways in which B2B tech brands can build better customer success frameworks

Key topics covered:
The evolution of ChurnZero

How customer success trends are changing in B2B

The impact of AI/Generative AI in sales and marketing
...more
13min
April 05, 2023Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute
Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute spoke about the benefits of having better inter department collaboration to drive B2B growth in this podcast:
Key topics covered:
What should growth marketers and sales teams keep in mind in today's B2B environment

How can inter department collaboration drive unified growth models

The importance of having the office of the CFO involved
...more
17min
March 29, 2023Episode 159: The Benefits of AI in Content Development, Marketing and Sales with Ben Pines, Director of Content at AI21.com
Ben Pines, Director of Content at AI21 Labs and WordTune joined us in this episode to highlight more on how AI is enabling the whole
content experience in today’s business and digital marketplace:

Key topics covered:
How AI is redefining content creation for marketing and
sales teams
How leading brands use AI to transform their content experience
The future of AI in marketing and content
...more
18min

FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 238 episodes available.