The SalesStar Podcast

By SalesTechStar

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!... more

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FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.

The SalesStar Podcast episodes:

October 11, 2023Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software
Jason Fitzgerald, Senior Vice President, Solution Network at OneStream Software, (an intelligent finance platform built
to enable confident decision-making) participated in this episode of the SalesStar Podcast to dive into a few top of mind sales improvements that can help B2B teams boost growth and output;

Key topics covered:
How can B2B sales teams differentiate themselves in the market

What should B2B sales teams focus on changing in their B2B sales cycles

Common sales-marketing and salestech-martech alignment mishaps often seen in B2B tech

The near future impact of AI on sales and marketing
...more
14min
September 28, 2023Episode 184: AI and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable
Adriana Gil Miner, CMO of Iterable, joined us in this episode of the SalesStar Podcast to chat about the growing AI revolution and it’s forthcoming impact on all things B2B marketing;

Key topics covered:
Latest trends in AI

How AI is changing the game across the marketing and advertising sphere

Best practices when it comes to implementing AI powered martech

Future impact of generative AI on sales and marketing
...more
29min
September 21, 2023Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics
In this episode of the SalesStar Podcast, Jason Smith, Senior
Sales Engineer at CallTrackingMetrics, (a digital platform that uses call tracking intelligence to inform contact center operations) joined us to talk about current trends in B2B tech sales;

Key topics covered
Biggest misunderstandings when it comes to technology sales

Sales Ops and SalesTech processes that work well today

The impact of generative AI to these functions
...more
13min
September 14, 2023Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury
Brian Fitzgerald, Chief Revenue Officer at Augury, a pioneer in Machine Health and Process Health solutions joined as a guest in this episode to talk about what can help B2B tech teams drive better vendor,
partner and renewal processes:

Key topics covered:
Technology sales and platform renewals: what should be done to make it easier for end users

How can technology sales evolve further to make the buying process more user friendly

Benefits of subscription and self-serve models
...more
17min
September 07, 2023Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare
In this episode we had Justin Steinman, Chief Marketing Officer at Definitive Healthcare to talk about podcasts and how they can enable growth for B2B brands:

Key topics covered:
Using podcasts to drive B2B brand growth

Podcasting fundamentals that help

What brands can do to increase their listen rates

How podcasting should be integrated to a brand's other marketing channels
...more
18min
August 28, 2023Episode 180: Visual Storytelling Best Practices with Andrew Fingerman, CEO of PhotoShelter
Andrew Fingerman, CEO of PhotoShelter (a platform that empowers effortless visual storytelling) chatted about some of Photoshelter’s latest innovations while throwing light on what it takes to drive effective storytelling through visual content, in this episode:

Key Topics Covered:
The impact of AI on visual search today and how you feel AI is set to impact this process further
Some of the typical hygiene issues you see digital teams struggle
with when it comes to their visual and creative needs
A few best practices digital teams need to keep in mind to
create above par visual experiences
...more
25min
August 17, 2023Episode 179: The Impact of AI in Sales and Marketing with Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce
Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce spoke about the increasing use and impact of AI in sales and marketing while taking us through Salesforce’s latest product innovations;
Key topics covered:
How Salesforce’s latest Sales GPT and Service GPT enables sales and marketing efforts

The growing use of AI in sales and marketing areas today

How can B2B teams use AI to drive success
...more
17min
August 10, 2023Episode 178: RevOps and Revenue Generation Best Practices with Derrick Herbst, Director - Business Transformation at Conga
Derrick Herbst, Director - Business Transformation at Conga (a scalable
revenue lifecycle management solution) joined as our guest to discuss
more on what it takes to drive a better RevOps process and strategy when in B2B;

Key topics covered:
RevOps in B2B: Tips to Streamline Processes

RevTech and SalesTech worth focusing on

The future impact of AI on revenue and sales strategies and models
...more
16min
August 03, 2023Episode 177: Marketing Automation and Marketing Ops: Tips with Raja Walia, Founder and CEO of GNW Consulting
Raja Walia, Founder and CEO of GNW Consulting (a Marketing
automation and CRM consulting firm) spoke about the importance of a better marketing ops and martech process, in this podcast episode:

Key Topics Covered:
Challenges brands face when implementing new marketing processes and strategies
How marketing ops teams should help
What can marketing ops teams and leaders to do drive marketing journeys
...more
21min
July 26, 2023Episode 176: B2B Marketing Tips with Inbar Yagur, Director of Content and Product Marketing at Lusha
Inbar Yagur, Director of Content and Product Marketing at Lusha a go-to-market intelligence platform, designed for sales, marketing and recruitment teams joined us in this episode of the SalesStar Podcast to chat about a few marketing tips that are crucial to current day challenges:

Key topics covered:
What drives content marketing effectiveness

Growing online engagement metrics in a crowded digital market

AI and its impact on modern marketing
...more
17min

FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.