The SalesStar Podcast

By SalesTechStar

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!... more

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FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.

The SalesStar Podcast episodes:

July 19, 2023Episode 175: Go-to Market and Marketing Best Practices with Bryan Law, CMO at ZoomInfo
Our guest in this episode of the SalesStar Podcast was Bryan Law, CMO at ZoomInfo, a leader in modern go-to-market software, data, and intelligence;

Key topics covered:
Go-to market models that work well in B2B

Tools that enable a better GTM and marketing process

The future of martech and B2B marketing
...more
17min
July 13, 2023Episode 174: B2B Customer Engagement with Mike Molinet, Co-Founder, Thena
Mike Molinet, Co-Founder, Thena spoke about the impact of messaging
tools and how they are set to create new fundamentals for business
communication in this episode:

Key topics covered:
The growth of messaging / communication platforms in B2B

How can B2B teams use these platforms to drive more sales and marketing collaboration and quicker output

The importance of having a messaging/collaboration platform
...more
15min
July 06, 2023Episode 173: B2B Revenue Generation Hacks with Justin Schweisberger, Chief Revenue Officer at Pramata
Justin Schweisberger, Chief Revenue Officer at Pramata, (a solution that focuses on providing complete, cross-functional contract visibility) joined as our guest in this episode of the SalesStar Podcast, to talk about what it takes to drive B2B revenue generation tactics more successfully in 2023:

Key topics covered:
Revenue generation and measurement fundamentals that B2B CROs today need to be more attentive to
Tips for better alignment between revenue/revops, marketing and sales teams to drive a central business goal
Revtech and Salestech best practices
...more
12min
June 28, 2023Episode 172: Keeping Sales and Marketing on The Same Page: with Scott Kolman, Chief Marketing Officer at Cresta
Scott Kolman, Chief Marketing Officer at Cresta (an AI-powered platform that helps contact center agents unlock their full
potential) joined in as our guest in this episode of the SalesStar podcast to talk about better sales-marketing unification best practices:

Key topics covered
Tips to drive better collaboration between sales-marketing teams
How to create better frameworks and fundamentals so processes, data and campaigns can be shared between both teams
What type of salestech-martech help drive better unification practices
...more
14min
June 22, 2023Episode 171: People Culture and its Impact on Business Growth: with Linda Lee - Chief People and Culture Officer, Velocity Global
Linda Lee - Chief People and Culture Officer at Velocity Global (a platform that helps simplify onboarding, pay and compliance related business matters) joined as our guest in this episode to talk about a very crucial element in a typical organization: the people culture and its impact on overall growth:

Key topics covered:
Fundamentals in people and culture that brands in B2B should
sport more of
How tech brands can use HR experiences to not just drive company culture
but also business and financial growth
Future workplace trends and norms for B2B brands
...more
15min
June 14, 2023Episode 170: Creating Connected Brand Experiences: with Jamie Adams, Chief Growth Officer at Scorpion
Jamie Adams, Chief Revenue Officer at Scorpion a provider of technology and services helping local businesses thrive joined us as a guest in this episode to discuss changing B2B consumer trends and what sales and marketing teams need to do to boost connected brand experiences:

Key topics covered:
How consumers in B2B want brands to build connected experiences

What can sales and marketing teams do to unify brand journeys

How sales and marketing teams can use customer data to build ROI and scale revenue ops
...more
12min
June 07, 2023Episode 169: B2B Sales, Process Enhancements and Tips: with Sean Flynn, SVP of Global Sales at Avalara
Sean Flynn, SVP of Global Sales at Avalara joined as our guest in this episode to discuss a few sales best practices and salestech trends for 2023:

Key topics covered:
Driving sales resilience in a tough economic climate

Sales processes and strategies that can boost goals in 2023

Five things that should change in B2B sales!
...more
11min
May 31, 2023Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify
Marco Lagi, Vice President, Artificial Intelligence at Intentsify (a platform that provides B2B organizations comprehensive buyer-intent intelligence) spoke about the growing impact and benefits of AI in this podcast episode:

Key Topics Covered:
How AI is disrupting sales and marketing processes

Common user misconceptions surrounding AI

Five fundamentals for first time users of AI to keep in mind
...more
12min
May 24, 2023Episode 167: Precision Based Marketing Tips: with Carter Lassy, Chief Product Officer at Terminus
Carter Lassy, Chief Product Officer at Terminus (a platform that empowers marketers to drive revenue impact with account-based marketing) joined as our guest in this episode of the SalesStar Podcast;

Key topics covered:
Intent data - benefits and challenges teams face when using intent data

How can marketers be more precision based in their approach?

GTM practices and tips that work in a dynamic market
...more
13min
May 17, 2023Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach
Melton Littlepage, CMO at Outreach (a platform that empowers the entire end to end sales process) joined us as a guest in this episode to highlight
some of Outreach’s latest innovations and discuss the importance of improved sales-marketing alignment:

Key topics covered:
Unifying your martech/salestech and marketing-sales processes

The impact of AI on marketing and sales

How B2B teams should look at optimizing their salestech and martech to drive goals and alignment
...more
20min

FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.