In the final episode of 2024 join Sam and Ben as they reflect on marketing successes, lessons learned, and strategies that worked. 

This month we focus on three main topics:

• Tips to reach your OKRs after a slow summer and how to prepare for another slow period over the holidays
• Parabola’s ABX efforts and mapping out the full journey of an account
• How to ensure your outbound strategy brings the best results

This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.

In this episode, Ben reflects on his first year at Parabola. He shares what he would do differently and his top 3 lessons around speed, pipeline tactics and communication.

Hosts

• Sam Viskovich, Founder at UTTR
• Ben Pollack,  Head of Marketing at Parabola

In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused.

Hosts

• Sam Viskovich, Founder at UTTR
• Ben Pollack,  Head of Marketing at Parabola

In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success.

Hosts

• Sam Viskovich, Founder at UTTR
• Ben Pollack,  Head of Marketing at Parabola

In this episode, we get an update on website and positioning efforts at Parabola, insights into their plans for the new content and community hire, and get tactical on short-term wins.

Hosts

• Sam Viskovich, Founder at UTTR
• Ben Pollack,  Head of Marketing at Parabola

Discover how Parabola plans to achieve growth in 2024 by prioritizing positioning, a new website, and boosting their pipeline.

Hosts

• Sam Viskovich, Founder at UTTR
• Ben Pollack,  Head of Marketing at Parabola