My third tip made a video go viral on TikTok, generating 2.6 million views, Be interesting. Don't think you're interesting, that's a lie. There's a good chance you're just overcomplicating things.

But make sure you're undeniably interesting no matter what you're doing to capture your audience's attention. I'll share with you how to tell captivating stories, uncover intrigue in the simplest activities, and make sure your quirks make you stand out. You'll learn how to be more than just a talking head by floating in the ocean at sunset, drinking your morning latte, or showing off your tools of expertise.

Come join us for Day 3 of this thrilling case study journey, and stay tuned for tomorrow's discussion.

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Here's day 2 of the case study from my client's TikTok video that got 2.6 million views. Our focus was long-form storytelling, which is thriving on TikTok right now. Sharing personal experiences and using first-person perspectives is the secret to crafting engaging narratives that resonate with audiences. Find out how to establish authority, create an intimate atmosphere, and captivate viewers.

Storytelling lets your audience connect with you and go on a journey with you. I've found that longer content gets more traction. These videos are like sitting down with someone face-to-face. Don't forget to focus on the "I" in the story.

Discover how long-format storytelling can benefit TikTok as we explore this viral case study.

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It's time for me to reveal the secrets behind my client's phenomenal journey to 2.6 million views on TikTok. Using this strategy, my client successfully doubled podcast downloads, skyrocketed sales, and expanded their email list rapidly. TikTok's potential as a platform that caters to every demographic.

Here are some of my own mistakes I've made with TikTok and how switching topics can confuse the algorithm. You can transform your account in just five to six weeks. Here's how to fix this mistake and optimize the algorithm. Keywords and SEO optimization are crucial to TikTok video descriptions, on-screen text, and hashtags. TikTok's curated feeds and unique algorithm allow creators to connect with their engaged followers.

Over the next five days, I'll be sharing with you every step we took to get my client 2.6 million views, grow her followers from 700 to 52K, and grow her business outside of the platform. Anyone who wants to crack the TikTok code and achieve remarkable success needs to tune in for the next five days.


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Melanie Branch discusses the comorbidity of neurodivergent conditions such as PCOS, autoimmune diseases, and ADHD in the bonus episode. We can better understand the relationship between your neurospiciness and other conditions by asking these questions. There is a correlation between ADHD and trauma, with CPTSD symptoms mimicking ADHD symptoms, but the treatments are the same. Melanie shares her experience with medication and why she believes it's worthwhile to try medication for symptoms. However, she notes that it can sometimes impede creative flow.

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Neurospicy has unique abilities and strengths. Using these strengths in personal and professional life, especially in business, can give individuals an advantage. One of the superpowers of Neurospicy individuals is hyperfocus. When harnessed in a healthy way, hyperfocus can enhance concentration and productivity, speeding up the process of completing tasks. When you're in hyperfocus mode, you need to take breaks and care for yourself physically, emotionally, and mentally.

The ability to see things in the form of content is another advantage of being neurospicy in your business. It can help with content creation, social media management, and project planning. Having high energy and being intentional with social media is essential to connecting with your audience. But you must allow yourself time to rest and recover.

Understanding and utilizing Neurospicy traits can be a significant advantage in business.

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We are discussing how to communicate your needs to others when you are neurodivergent. Melanie Branch, says that the first thing we need to do is to stop worrying about other people and to stop taking care of them. It is because many people have been raised to be human givers, constantly putting others before themselves, especially women.

In order to lead a healthy lifestyle, one must first take care of oneself. Rather than trying to manage everyone's emotions around us, including masking our neurodivergence, it's about being available when someone asks with full energy since we've taken care of our own needs first. Masking is an act of emotional manipulation, and it is not our job to control other people's feelings.

The key to successful communication is setting boundaries, which is especially important for people who have been exploited. Set boundaries and say no to things that don't serve them or their business. When boundaries are set, those who take advantage of them will quickly reveal their true colors. The process of setting boundaries and taking care of oneself can be challenging, and others may push back against it. Boundaries, however, are crucial to living life with pride and running a successful business.

"Boundaries are for people that have been taking advantage of you". Melanie

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It's time to give yourself permission to be who you really are. Before losing her mom to cancer, Melanie struggled to meet others' expectations for 35 years. Her self-discovery led her to discover who she truly is instead of being the person she used to be. Whenever she allowed herself to be herself, loud and direct, she inspired everyone.

She started by embracing the things people disliked about her, like being loud, direct, and clear. Stop apologizing and caring about what people think. People worry about things no one else cares about as much as they do. Time to embrace your uniqueness and be proud of it.

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As a neurodivergent individual, Melanie shares her favorite tips for success. It is imperative to retrain your inner dialogue and talk to yourself in a loving and kind manner, just as you would to a friend. Furthermore, Melanie emphasizes the importance of systems rather than rigid routines, especially for those whose energy levels fluctuate due to the menstrual cycle or other factors.

In order to illustrate the importance of knowing when to recharge, rest, and when to push yourself, Melanie uses the analogy of an old iPhone. It is essential to have systems in place for all energy levels, from low-energy days when a simple skincare routine is sufficient to high-energy days when more complex tasks can be tackled. In all aspects of life, neurodivergent individuals can benefit from Melanie's tips with a flexible mindset and a focus on self-care.

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Mel (or Melanie) shares her journey to discovering her neurodivergent identity in her early twenties. While her husband was away often with the military while her kids were young, all her systems broke down. Her official diagnosis came after she researched and fought for it, and since then, she has explored accommodations and mindset strategies for coping with her challenges every day.

As a neurodivergent researcher, Mel shares her tips for accommodating oneself to make everyday tasks easier. Her client and their child were having trouble getting out the door every day, so now they keep their shoes and socks at the front door to make it easier. Mel sets herself up for success by allowing herself time to do tasks at a pace that works for her. One can thrive in personal and professional life by accommodating oneself and embracing one's neurodivergent identity.

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From ADHD to autism to dyslexia, neurodivergence encompasses a variety of diagnoses. Neurospicy means not being neurotypical. Melanie thinks this sets them apart from the bland, typical neurotypical world. In a society that often expects them to be different, neurodiverse people are expected to conform to certain patterns of behavior. As the leader of the neurospicy pack, Melanie says, "We're not gonna be less for anyone". 

She believes that embracing one's neurodivergence is more important than conforming to societal norms. As one of the top conditions diagnosed among neurospicy communities, ADHD is linked to neurodivergency. People often discover other conditions as they treat ADHD symptoms, leading to further diagnostic testing. This adds to the neurospiciness.

Our Neurospicy conversation will continue tomorrow as Mindset Melanie dives deeper into exploring neurodivergence!

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