Niching down isn’t just about choosing a focus for your blog—it’s a total mindset shift. In this episode of The Sassy Solopreneur, Jamie dives into the mindset behind niching down and why so many food bloggers are afraid to do it. She explains why niching down is the very key to long-term growth. If you’ve been overthinking your niche or feel stuck, this episode will give you the clarity and confidence to take the leap.

Links & Resources:

→ Work With Me

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→ Follow Jamie on Instagram

→ Rate & Review on Apple Podcasts

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Feeling stuck with your food blog strategy? In this episode, Jamie shares five signs it’s time to pivot your food blog strategy, from dealing with stagnant page views to reconnecting with your passion. She dives into real-life examples, practical tips, and how to spot untapped opportunities that can help your blog grow. Perfect for bloggers looking to shake things up and find fresh inspo!

Links & Resources:

→ Work With Me

→ Join the FREE Sassy Sundays newsletter

→ Follow Jamie on Instagram

→ Rate & Review on Apple Podcasts

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Black Friday Deal Week kicks off on Monday, November 25th!

Here's a sneak peek of the 5 Days of Deals.

→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.

→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email

→ RATE & REVIEW // Apple Podcasts

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In this episode, Jamie debunks the most common myths about monetizing an email list, from the misconception that you need a massive audience to the fear that email marketing is overly complicated or outdated. She breaks down how even a small, engaged list can drive consistent income, the benefits of automation, and why diversifying with email provides stability beyond ad revenue.

→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.

→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon

→ RATE & REVIEW // Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie shares how shifting her focus from building just a blog to building a brand changed the game for A Sassy Spoon. Tune in as she walks through the key steps that transformed her food blog into a multi-six-figure business with a loyal, engaged audience. Learn the essential elements of brand-building (over just posting recipes) and why these strategies lead to more growth and revenue.

→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.

→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon

→ RATE & REVIEW // Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie chats with Gemma Aguayo Murphy of Everyday Latina, a Mexican food blogger who recently hit a major milestone by joining Mediavine. Gemma shares her inspiring journey from being an elementary school teacher to becoming a full-time blogger, how she carved a niche within a niche, and her insights on consistency, keyword research, and content planning. She also dives into the importance of investing in yourself and building a strong support system.

Follow Gemma: @everydaylatina

→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.

→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon

→ RATE & REVIEW // Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie chats with Tiffany Welsh from Well Fed Baker about her incredible journey to hitting 50,000 sessions and finally getting into Mediavine after nine years of blogging. Tiffany shares the biggest mistakes she made along the way and how she turned things around to grow her traffic. She also gives some great advice on finding your niche, focusing on what matters, and why diversifying your income streams is key.

Follow Tiffany: @wellfedbaker

→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.

→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon

→ RATE & REVIEW // Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.

Feeling overwhelmed by the idea of diversifying your income streams? You’re not alone! In this episode, I share practical tips on how food bloggers can start building multiple income streams—without burnout or overwhelm. Tune in to learn how to simplify the process, take small but intentional steps, and create a more sustainable, profitable business beyond your blog.

→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.

→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon

→ RATE & REVIEW // Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we chat with Jenny Goycochea, the food blogger behind So Much Food and soon-to-be cookbook author. She shares her journey from being a professional chef to running a successful six-figure food blog, joining Mediavine Pro, delegating like a CEO, and her upcoming cookbook, Braised. Tune in for some great insights on building a food blog and balancing it all!

Pre-order Jenny's Cookbook, Braised, by clicking here!

Follow Jenny: @jennygoycochea

→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.

→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon

→ RATE & REVIEW // Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Anita from Wild Thistle Kitchen shares her journey from hobby to full-time food blogger & food photographer. She dives into her not-so-linear but incredible path to Mediavine (hello, 50K sessions!) and the importance of knowing your audience, writing helpful blog posts & insightful emails, and staying consistent. Don't miss her advice for aspiring food bloggers!

Follow Anita: @wild.thistle.kitchen

→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.

→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.

→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!

→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon

→ RATE & REVIEW // Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.