The Scale on Socials Podcast

Everything we do on social media is to open doors to more conversations since it's in conversation that we get to know people and see if they have a problem that we can solve. But, where can we find these kinds of people? One answer is in the Facebook groups.

In today's episode, we're talking about how to utilize Facebook groups by creating call-out posts that can help get leads, open-up conversations, and sign new clients. I'll discuss the issues and roadblocks in creating call-out posts. I also talk about the different conversation starters that you can use to engage with people in the communities, connect with them, and get them to become a customer.

Show Highlights

- The purpose of a call-out post in creating conversation

- Develop a lead generating machine with a call-out post

- Learn the kind of posts that are not allowed in Facebook groups

- Common mistakes and roadblocks in creating a call-out post; and

- Find out how to bring your potential clients to your strongest social media platform from Facebook

Action Step of the Day

Start utilizing the free Facebook groups by posting call-out posts and starting conversations.

If you want to learn how to sign premium clients online with Online Business Simplified. Let's connect on Instagram @maekithappen and DM the word OBS. I can’t wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

We always talk about niching down, but how have you implemented it in a way that makes sense for your business? If you are still overworked and overwhelmed on learning all the skills to be profitable, you're not niche down enough.

In this episode, we're going to be discussing how to nail down your profitable niche that will benefit your business. I'll take a deep dive into this topic and give you some tips on sorting and bringing up the client's problem that your offer solves.

Show Highlights

- The danger of offering multiple niches

- How to niche down and learn a specific set of skills to charge premium

- Discover the four-step framework to get clients who are willing and happy to pay

- Know the ultimate result of your service

- What are the three things people love to spend money on

- Learn how to determine if what you offer is a priority; and

- The next step after finding your niche

Action Step of the Day

Need the workbook to nail down your profitable niche? Send me the word NICHE on Instagram @maekithappen, and we will give you the link to download it for free.

And if you are ready for the next step after finding your niche. Send me the word 3 STEPS on Instagram, and we will give you access to my 38-minute FREE MASTERCLASS to help you sign three premium clients in the next 30 to 60 days.

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

Are you spending hours and hours sitting in front of your laptop and thinking about what content to post on your social media platform? Feel stressed, not in the mood, and end up procrastinating.

How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning.

In today's episode, we're going to talk about the parts of content that sell for your business. I explain the importance of each part and how it can help you simplify your content creation process.

Show Highlights

- Streamline the content creation process

- Learn to create digestible content that is easy to consume; and

- Attract your audience's attention with your message

Action Step of the Day

Try creating your content by following these four steps.

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

Are you spending hours sitting in front of your laptop and thinking about what content to post on your social media platforms? Feel stressed, not in the mood, and end up procrastinating.

How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning.

In this episode, we'll discuss the three most powerful types of content and how they can help you stand out. I'll give you some tips on creating this type of content so you can start using them right away.

Show Highlights

- The types of contents that are nurturing, soft selling, and valuable

- Learn to increase people's certainty to you and your business; and

- Position yourself as an expert with your content

Action Step of the Day

What type of content are you using right now? Share it with me on Instagram.

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

Are you spending hours sitting in front of your laptop and thinking about what content to post on your social media platforms? Feel stressed, not in the mood, and end up procrastinating.

How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning.

In today's episode, I'm going to talk about how your viewers can become your buyers. I'll discuss the stages a potential client goes through before buying from you and the purpose of content that leads to sales.

Show Highlights

- The stages of customer's journey

- Understand the customers' awareness; and

- Content creation tips for generating conversation and conversions

Action Step of the Day

Here is a self-assessment exercise for you. Does your content bring awareness and/or solutions to your audience?

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

Are you spending hours sitting in front of your laptop and thinking about what content to post on your social media platforms? Feel stressed, not in the mood, and end up procrastinating.

How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning.

In this episode, we're going to talk about the problem of why we exert a very high effort in creating content, but then we do not see enough results. I'll explain why clients doubt their investment in you and how content can lessen that uncertainty. I'll help you simplify the creation by giving value and making it effective to sell for you.

Show Highlights

- The reason why your content isn't bringing you leads

- How to follow up without being salesy and pushy; and

- Learn to balance the scale of giving value and selling

Action Step of the Day

Here is a self-assessment exercise for you. What do you think your client will feel when they see your content?

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

Are you consistently posting your content on multiple social media platforms but still not getting leads or signing clients? Why is that? One reason is visibility. We are always taught to make a lot of content, but if nobody sees that, it will stay there unseen.

In today's episode, I'm going to talk about combining lead generation with content. I'll list a few content strategies that are easy to implement and save you some time for lead generation. I'll discuss some effective ways on how your ideal audience sees your content and engage with you. Make yourself more noticeable by showcasing content and attracting your audience through lead generation.

Show Highlights

- The types of content that will increase your visibility on Instagram

- Why it's better to use your own Facebook profile when reaching out

- How to create social media content strategically to free up time for lead generation

- Learn how to interact with Facebook's community without getting banned

- How to give your audience an emotional experience through your content; and

- Engage and attract your ideal audience to see your content

Action Step of the Day

Set aside time for content planning and lead generation.

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

We spend so much time on social media scrolling through other people's success and comparing ourselves. Seeing that they are better than us, their content looks fantastic, and then. As a result, we feel like an amateur, left behind, and not good enough. I have seen a lot of talented people in this position.

Today, we're going to eliminate all the negative thinking about the word comparison. I'm going to give you some points to shift your perspective of scarcity to an abundance mindset. I'll share my personal story of seeing opportunities by getting expanded and following my intuition. There is a right way to compare yourself that adds to your growth. So let's talk about it!

Show Highlights

- The negative effect of comparing yourself to others

- What makes your journey unique

- How to move from comparison to expansion

- Know who is your real competition

- Why you should follow people who are better than you

- Learn to celebrate others' successes while focusing on your progress; and

- Have the abundance mindset and see your possibilities for growth

Action Step of the Day

Start looking at others' success as your expansion.

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

When a freelancer or service provider book a client, how do they do it? One way is during a discovery call. It's a perfect opportunity to get to know your potential client and see if you can work together.

In today's episode, we will talk about how to position yourself in calls. I'm going to share the common problems when talking to potential clients, and I'll give you some strategies that you can use before and during the call.

Show Highlights

- What to do to prepare your prospect prior to the discovery call

- Start the call and position yourself as the person in charge

- How to set your client's expectations and guide them through the process

- Build a relationship of trust with your clients; and

- Discover how to collect information to find out if you are a good fit to work together

Action Step of the Day

Practice these call strategies and try them in your next discovery call.

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training

How do I price my offer? is the question I hear all the time from my clients. Pricing can be a real challenge to freelancers and service providers. In today's episode, we're taking a deep dive into pricing your offer. I'll give you strategies to set your prices based on the quality and value of your work instead of the time spent.

If you are charging by the hour and don't know how to create a package, tune in. I'll teach you how to shift from charging hourly to package pricing, increase your income without increasing your workload, and I’m going to give you some pointers on creating an attractive offer. I also talk about the importance of understanding your client's needs and what to include in your package.

Show Highlights

- Know what are the problems with charging by the hour

- Learn to make your service and offer more attractive by creating a package price

- What to do to level up your client experience in order to charge premium

- The importance of identifying clients that you want to attract; and

- Discover the benefits of package prices in scaling your business

Action Step of the Day

If you want to move from charging hourly to charging by package, use the Price Shifter Guide. Message me the word PRICING on Instagram, and I will give you the link to download it for free!

If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!

Links:

Instagram: https://www.instagram.com/maekithappen/

Mentioned in this episode:

Free Training: Premium Clients Training