The Scale Up Show

Get ready to supercharge your AI game with Ryan as he shares three mind-blowing mistakes 99% of people are making with AI implementation. Discover how to overcome these pitfalls and join the 1% who are revolutionizing the way they integrate AI into their business.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Treat AI like a person, not software, to maximize its strengths and adjust for its weaknesses
• Provide context to AI about its role and experience to improve output quality
• Understand that AI excels at complex tasks but may struggle with simple ones like math
• Document what AI does well and poorly for your specific use case
• Leveraging AI effectively can free up time and allow you to focus on things you love
• AI is advancing rapidly, and staying ahead of the curve is crucial for success
• Psychological patterns can hinder AI adoption, leading to missed opportunities
• Integrating AI into your business can have positive downstream effects on personal life and relationships

BEST MOMENTS

"The expectations that people have are that it does everything amazing. Now, what I'm going to get into are the three mistakes that people are making, but I wanted to kick it off and show you that because that's that key understanding of how to use it, it's not going to be a straight line going across, there's going to be tasks that it's amazing at, and then tests that it's not so good at is going to be some of the keys to the castle."

"You need to expect it to act like a person, right? And as weird as that sounds, it's not a person. It's not sentient.”

"If you could free up like 10 hours a week how amazing would that be? Or if you could just offload. To an AI intern, like the things that you hate about your job and do the things that you love doing, like how cool would that be?"

"This is a psychological pattern that I see people falling into that's stopping them from literally using one of the most powerful things that we've ever had in terms of mankind, and it just kills me inside."

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In this episode, Ryan dives into the world of AI, sales strategies, and customer success together with Saas Fuel Podcast host, Jeff Mains. From leveraging AI in sales and Go-To-Market strategies to maximizing customer success stories, this insightful discussion is a must-watch for SaaS founders, leaders, and entrepreneurs. Join us as we explore the intersection of technology, sales, and human touch in today's business landscape.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Maximize customer success stories by capturing before and after states to create compelling case studies that showcase your solution's value and build trust with potential customers.
• Foster strategic partnerships with industry influencers and associations to expand your reach, tap into their audience, and gain credibility.
• Invest in targeted content marketing that addresses specific pain points and positions your product as a solution to your target audience's challenges.
• Leverage AI to automate repetitive tasks, accelerate skill acquisition, and enable your team to focus on high-value activities.
• Implement an acceptable use policy for AI tools within your organization and provide foundational training to empower your team to innovate.
• Encourage curiosity and experimentation with AI tools to unlock new possibilities and drive innovation across your organization.
• Integrate AI into your go-to-market strategy by understanding the KPIs, challenges, and emotions that drive your target audience's decision-making process.
• Cultivate technical literacy and AI skills in the next generation to prepare them for the rapidly evolving business landscape.

BEST MOMENTS

"Nothing speaks louder than success, but not your success, their success. The solution is about them. It's not about you."

"You could basically go in there and tell it to act like the chief HR officer at a hundred million dollar SAS company that's publicly traded."

"I think 2023 was a year where everyone was focused on integrating AI in their product, specifically tech companies. And I think 2024 is the year where you want to integrate AI in your people."

"Curiosity is what I would say. Yeah, that's kind of where I was headed."

"I would say like acceptable use policy, step one, step two is like, you know, what's the model that is sanctioned by the company that you're going to use temporarily. And then step three is basically embrace it."

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Join Ryan as he interviews fellow podcaster and tech analyst Michael Fawcett. They explore how AI can revolutionize sales strategies and supercharge business growth and outline the incredible potential of AI to streamline processes, enhance skills, and boost productivity.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• AI can dramatically reduce time spent on tasks, automate execution, and provide custom training to rapidly upskill sales teams.
• Leveraging AI for deep work tasks like deal strategy and revenue leader tasks can lead to significant time savings and improved outcomes.
• AI enables salespeople to acquire new skills such as graphic design, music, and video creation within seconds, enhancing their capabilities.
• Onboarding time for new sales reps can be reduced from months to weeks by using AI to create custom learning plans and role-playing scenarios.
• Retention can be improved by using AI to automate tasks that salespeople don't enjoy or excel at, increasing job satisfaction.
• Small and medium businesses can use AI to focus on their top 20% of customers and multiply outcomes without adding headcount.
• The sales professional of the future should focus on gaining attention through depth over quantity and consistently look for ways to leverage AI in their daily tasks.
• Tracking progress and iterating on AI usage can lead to becoming a leader in the organization and future-proofing one's career.

BEST MOMENTS

"You have the capability to become superhuman and offload a lot of the things that you don't like about your job, acquire new skills at an insane rate and do things that you've never been able to do just by using words."

"I tested it on basically the KPIs of the executives that we were selling to... It got like 95 per cent of the way there with one question. I was like, okay, this is scary, but exciting at the same time."

"If you enable your team, specifically with prompts and a prompt library, and a whole innovation environment around AI, what will start to happen is they will naturally start to want to find ways where they could automate the things that either they're not good at, or they don't like."

"Customized learning is huge. You could take the data set from what the company does, who they sell to, their ICP, and then you could probably even download the new employee's job experience from LinkedIn and factor that in and have a whole learning plan customized based on that."

"I would just make it a priority for my team and my org to use and innovate with these tools. Make it a priority, do a weekly meeting with your team, give them a running start by you learning as a leader, and then having them come back and identify the best practices after the first week and then innovate on top of that every week thereafter."

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley interviews Alex Levin, co-founder and CEO of Regal.io, who shares his incredible journey of scaling his company from zero to $9 million in just two years. Discover the secrets behind Regal.io's success and learn valuable insights on founder-led sales, creating urgency in your team, and the importance of failing fast and iterating quickly.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Founder-led sales can significantly impact the early stages of a start-up, allowing for a deeper understanding of customer needs and faster growth.
• Creating a sense of urgency and accountability within your team is crucial for staying ahead of the competition and driving progress.
• Embrace failure and iterate quickly by testing small ideas with customers to gain valuable feedback and avoid costly mistakes.
• Personalize customer experiences using first-party data to build trust and differentiate your brand in a competitive market.
• Leverage AI and automation tools to enhance customer engagement while maintaining a human touch for high-value interactions.
• Invest in building strong relationships with co-founders who have complementary skill sets to divide responsibilities and tackle challenges efficiently.
• Focus on understanding customer needs and building the smallest viable solution to gain traction and validate your product.
• Continuously engage with customers through various touchpoints, such as personal interactions and branded calls, to create a cohesive brand experience.

BEST MOMENTS

"We went from zero to a million in AR in six months. Then we hit 3 million in the first year, 9 million by the end of the second year."

"Brands that see that personal interaction is yet just another touch point, an important touch point. That's part of the cohesive experience with a customer. We're going to succeed. Brands that don't are going to go by the wayside."

"The successful companies are the ones that set it up so they can constantly be failing on small things and iterating and moving forward."

"Imagine like my wife's friend who runs a little business where she's an Allstate agent. She in her town knows everybody and she knows everything about them and their kids and their pets and their whatever. And the reason she does so well is because when somebody walks in, she really cares about them."

"I think using founder-led sales for a while really does have an impact, making sure that you're sort of really understanding what the need is."

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Listen to this episode as Ryan shares how you can invest just 2 hours of your time for a 30-hour return! He challenges you when using AI to always ask if what you’re doing is a micros task or is it something that can be utilized and leveraged at a later time?

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• The tool taskmagic allows you to upload video or audio and it creates content for you.
• Some of the best content Ryan has, is conversations and discussions he has had with others, so he decided to utilise task magic.
• Ryan intergrated prompts and use cases so he now has a one-click option for content creation.
• Ryan is a big advocate for human in the loop, meaning having a human authenticate and sense check AI content after creation.

BEST MOMENTS

"I have it preloaded with different use cases that I have so I can one button click and have that content created”

“The four areas of leverage are capital, code, people and content”

“I’m sharing this with you so when you’re looking at AI systems you can effectively do the same thing”

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan interviews Ryan Collier, host of The Chat GPT Report podcast. They dive into the latest AI trends, discussing the potential of MidJourney and Twitter's partnership, the pros and cons of Microsoft Copilot and Google's AI ecosystem, and the future of AI hardware like Brilliant Labs' glasses!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• MidJourney and Twitter's partnership could revolutionize user experience by integrating powerful image generation capabilities directly into the platform.
• Microsoft Copilot and Google's AI ecosystem are neck-and-neck in the race to dominate the office productivity space with native AI integration.
• Brilliant Labs' AI glasses prioritize sleek design and user experience, potentially outshining competitors like Apple's Vision Pro.
• The future of AI hardware lies in finding the perfect balance between functionality, comfort, and privacy concerns.
• Successful AI products will focus on seamless integration into users' daily lives and solving real-world problems.
• The AI industry is rapidly evolving, with smaller companies challenging tech giants in the race to develop game-changing products.
• Podcasting in the AI space offers a wealth of diverse perspectives and insights from experts across various industries.
• The construction industry has significant potential for AI integration, but adoption may be slower compared to other sectors.

BEST MOMENTS

"I'm very excited, Google Glass 10 years ago tried it, but they did not have the backing of large language models to combine into it because back then it was basically was doing Google searches for you with the glasses right now, there's much more information that can go into these things and it's, it's exciting"

"I work in construction. That's, that's my day job. I'm a sales rep for a construction company and being in the AI space where, with the podcast, we have to kind of keep up with stuff where things are happening every week. And then you get back to the construction side and you're like, we are kind of far behind, you know?"

"There's going to be multi-billion dollar industries to get you away from your phone, and there's multi-billion dollar industries that are trying to get you to stay on your phone, and they will not be the same company."

"I think what I was most impressed with and what I appreciated was more, he kind of gave his team a lot of credit, I was more impressed with that”

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan talks through the three business use cases that can save you 10+ hours a week! Ryan compares them with other solutions on the market such as ChatGPT and Gemini and explains why these could be pivotal in your business.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• The three core areas are: Advanced company research use cases, long-form information extraction and complex data analysis.
• You can use these use cases for big clients and smaller customers.
• Research that would take half an hour to do manually can be done almost instantly and it will be of higher quality than you could manage manually. 
• You can use Claude to digest and break down long-form content such as research papers.
• The more context you can provide to Claude, the more specific and curated answers it will give you.

BEST MOMENTS

"These three examples are tied to non-specific AI use cases that I’ve used previously”

“This is basically an AI research paper”

“We have gone through 8 years of innovation in 4 months”

“There are so many use cases within business and within life that you could leverage this for”

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by Alfredo Ramirez, CEO of Viopta, a global leader in collaboration intelligence. Dive into the world of AI and discover how Viopta leverages cutting-edge technology to help over 40 million people collaborate better. Alfredo shares his insights on AI use cases, executing them efficiently, and the significant impact they can have on your start-up.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Viopta, a B2B SaaS company, enables organizations to make hybrid work effective by focusing on collaborative work and addressing user experience issues in meetings.
• AI-assisted solutions help scale internal resources, allowing teams to focus on more valuable, creative work while improving customer service and sales processes.
• Generative AI has numerous applications in automating tasks, generating content, and providing valuable insights to scale a workforce efficiently.
• When starting a new business, focusing on an area with prior experience and background is crucial for success.
• Accelerating the sales process by reaching decision-makers and streamlining security approvals is a key challenge for B2B SaaS companies targeting large enterprises.
• Upselling and cross-selling products to the existing customer base is an effective strategy for growth, especially in the current global economic climate.
• Viopta's space insights provide intelligence on meeting space usage, helping organizations optimize their office space and improve user experience and engagement in a hybrid work environment.
• The future of work involves hiring the best people, regardless of their location, and leveraging technology to enable effective collaboration and engagement.

BEST MOMENTS

"We started seriously looking at how can we leverage AI in a much broader sense in our business to scale the resources are our people in our business."

"AI is going to help in so many different ways. And so automating tasks is probably the low-hanging fruit that we can pursue today."

"You have to start defining kind of what's the values and the outcomes you want from this technology and focus on that."

"Pursuing that opportunity to go establish new, helping to populate Mars or other planets or moons out in space, would be quite fascinating or travelling through space would be incredibly exciting."

"There's a bigger focus around delivering more value within our customer base. And there's easily another 50 million that we can go after."

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Learn the pieces of knowledge Ryan has discovered from spending hours with hundreds of executives that will help you surpass everyone else in terms of skills regarding AI! Ryan breaks down the 3 key components you need to focus on and explains why these will be pivotal for your AI literacy and help you protect yourself and your career.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• There are many components and underpinnings to AI than many people first realise. It isn’t simple, there is complexity at all levels.
• Some of the use cases for AI video are disturbing and we are only at the beginning stages.
• 5-10% of U.S jobs could easily be displaced by AI over the next 5 years.
• Understanding how to use AI with business use cases is essential.
• It’s rare to understand the business use cases and applications and the tech capabilities. You need to know enough to understand what can be provided.
• Be able to communicate with the engineers and business leaders so that you can speak one language that everyone understands.

BEST MOMENTS

"AI is not just one thing, it’s a thousand things”

“That’s 5-10 million people being out of work”

“Really understand the business use cases, start super small”

“I’m not saying you need to be an engineer but you need to know enough to be dangerous”

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan sits down with Andy Jolls of Roxology, to discuss the groundbreaking impact of AI on go-to-market strategies. As a 25-year executive and full-stack marketer, Andy shares his insights on how generative AI is revolutionizing content creation, data analytics, and personalization. Listen in to discover how you can harness the power of AI to drive unprecedented growth and stay ahead of the curve!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Generative AI is solving the problem of the blank page, enabling marketers to create high-quality content at an unprecedented pace, resulting in 5x ROI in just a few months.
• AI-powered data analytics is transforming the way companies gain insights from vast amounts of data, making it easier to identify target audiences and optimize strategies.
• AI-assisted email is set to become more competitive, pushing marketers to embrace personalization through imagery and video to stand out.
• Search engine optimization is evolving as generative search experiences like Google's SGE gain traction, requiring marketers to adapt their content strategies.
• Embracing AI as a thought partner rather than just a solution tool can help tackle GTM problems in innovative ways, leading to breakthrough results.
• AI is enhancing the creation of images, voices, and videos, enabling marketers to create more engaging and personalized content at scale.
• AI avatars and clones may become more prevalent, allowing individuals who are uncomfortable with direct exposure to still participate in content creation and thought leadership.
• Integrating AI into existing workplace stacks, such as Google Workspace or Microsoft 365, can streamline adoption and unlock powerful use cases for go-to-market teams.

BEST MOMENTS

"I think what we saw on go to market was sort of the natural place to start with, like the lowest hanging fruit, the fruit that was like laying on the ground, rotting, like it's so, it's such low hanging fruit, right?”

"Half the reason why people are not using it before is just not being able to wrap their mind around how to use it, how to prioritize what to use and, and like what specific use cases. And then at the same time, like emotionally deconstruct, like how, how big this is and how important it is."

"I think once you know, and, and I think open AI gets credit for this, once they could actually put this into a UX that it was pretty easy for people to do and see the results and the models worked well enough, the data sets were big enough. We had enough parameters in the data and it could work fast, the output could be pretty good."

"We’re swimming in data but trying to get insights out of that data is actually really difficult. So, on the marketing side, we could use these for surveys and not just sort of quantitative surveys, but the tools will actually help you analyze all of your open-ended survey questions. It's quite good at that."

The data is the oil in this or maybe even the enriched uranium. Like it is a precious, precious piece of this equation. And Google has the most."

"I think there's an opportunity there to get better and I think AI is going to help with all of that."

"You need to take the time and you need to change your view of this from I think like from a solution tool to a thought partner tool and realize like it's going to actually just be on a journey with you."

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets