The SCALEit Method® with Allison Maslan

Do you have a hard time finding good employees?

If you’re like most business owners I know, the answer is a resounding YES. That’s why I’m sharing an interview I did with Chris Egan, president and founder of Celeritas, a specialized search and recruiting firm.

As a recruiter, Chris sees both sides of the equation – what employees are looking for … and what we as CEOs need to do to find and keep great employees.

If you want employees who are capable, committed, passionate and can help carry your vision forward, join me for this episode of Allie & You.

Your voice is one of the primary ways that you interact with the world – and with other people. Yet, if you’re like most people, you struggle to find and use your true voice, on both physical and emotional levels.

This was definitely the case for me. When I first started speaking, I was not only terrified, but I also had to project my voice without sounding like Minnie Mouse. As I learned to master the physical aspects of speaking and controlling my voice, I developed a greater comfort in expressing my true self.

To learn more about igniting your fire by releasing your voice, check out this episode of Allie & You.

My guest is the world’s most followed voice and performance coach, Per Bristow. He’s the creator of The Bristow Voice Method, which has empowered thousands of singers and speakers from more than 132 countries to heal, build and free their voices.

Per’s method goes far beyond improving the physical voice. It also facilitates significantly greater levels of well-being, self-confidence, creativity and health, in addition to dramatically and rapidly improving communication, presentation and performance skills.

You’ve probably heard that cold calling is dead. I beg to differ.

Not only is it a fantastic way to prospect for new leads…It’s unparalleled in its ability to help you romance your customer.

To learn more, join me for Allie & You. My guest is Don Williams, author of Romancing Your Customer: How to Passionately Attract, Retain and Win-Back Customers for Unbelievable Loyalty and Profitability.

As the founder and CEO of Alliance, an internationally recognized contact center with 31 years of success in providing industry leading client engagement to some of the world’s largest and most successful brands, Don knows first-hand the incredible power of connecting with prospects and customers via phone.

Get ​3 ​S​imple I​nflue​nce​ T​echni​ques ​to make more sales in less time without having to feel like a sales person​ as Allie interviews Influence and Persuasion Expert, Michael Bernoff. ​​

What if you were able to inspire people to hire you or buy your company's products instead of you needing to sell to them? Wouldn't it feel great not to get tripped up in your sales conversations and know what to say, how to say it and feel confident throughout the entire process from hello to running their credit card?​

Michael Bernoff is the absolute best when it comes to helping clients show their value, ask for what their worth and move your best fit prospects to a yes. ​

Enjoy this riveting conversation with Allie and Michael so you can stop selling and start influencing instead.

Trying to stand out with your marketing can be overwhelming. What channels and tactics should you be using?…How can you differentiate yourself from your competitors?…What trends are happening – and how do you stay ahead? You’ll get answers to these questions – and many more – on today’s Allie & You.


My guest is Stephanie Nivinskus, author of Absolutely Unforgettable. The Entrepreneur's Guide to Creating a Heart-Centered Brand and Standing Out in a Noisy World and founder and president of SizzleForce Marketing, a full-service marketing agency that has helped hundreds of small companies make a big impact with smart strategies, unforgettable copywriting and innovative brand management services.

Tune in to discover:

• The #1 mistake business owners make when launching and expanding their marketing - and how to avoid it
• What to do when you’re not getting the traction you want with your marketing efforts
• The best way to ensure that your customers remember your brand

and so much more.

You know your clients are hanging out on Facebook. And you know you should be advertising on Facebook to reach them. But how do you get in front of them? Where do you start? How much should you spend?

You’ll get answers to these questions – and more – on this episode of Allie & You.

My guest is Nicholas Kusmich, best known as the world’s leading Facebook advertising strategist and for delivering the highest returns on investment in the industry (at his peak, upward of 30,000 percent!).

He spoke at last year’s Blastoff Business Breakthrough – and today, I’m sharing the interview I did with him on the stage.

You’ll discover the surprising truth about where Facebook should fit into your marketing plans, what to do if your Facebook ads aren’t working (including how to tell when it’s time to pull the plug), and much more.

Thinking big is essential to scaling your business – and impacting the world at the level you dream of. But entrepreneurs often struggle to break free from average thinking and fully grasp their true capabilities.

As we gear up for 2018, I want to help you shatter the limits in your thinking. That’s why today’s Allie & You features an interview I did with Vishen Lakhiani, founder of Mindvalley, at the 2017 CEO Success Network Retreat.

Vishen is determined to push humanity forward by empowering Mindvalley’s 3 million students, subscribers and followers to live happier and healthier lives, to unleash their fullest potential, and to be extraordinary.

The New Year is approaching, and I encourage you to start thinking BIG about what you want to accomplish in 2018.

That’s why I hope you’ll watch this week's Allie & You, where I’ll share an interview I did with XPrize Founder and CEO Peter Diamandis, named by Fortune Magazine as one of the “World’s 50 Greatest Leaders.”

During this episode, you'll discover:

• The only 2 reasons to get into business (these will keep you going despite any obstacle, fear or doubt)
• An overlooked secret for attracting extraordinarily talented and passionate people to join your team
• How to deal with fear so you can go from playing small – to playing big and breaking through
• 2 key pieces of advice for when friends, family and others pressure you to give up your dreams
• The one thing you must have to keep your energy and interest high – especially as your business expands

And much more.

Tomorrow is Thanksgiving Day here in the U.S. – our national holiday devoted to giving thanks for our blessings.

So it seems a natural fit that gratitude should be the theme for this week’s Allie & You.

On this week’s show, I’ll reveal how a regular gratitude practice can transform your life – including boosting your happiness factor by 30%!

Join me here to discover:

• How gratitude can be a powerful tool that ultimately increases your business success
• Why most people forget about expressing or experiencing gratitude – and easy tips to stay in this powerful place
• My favorite book about generosity … and how it’s become a fundamental strategy in my company’s success
• My mentor’s best advice for using gratitude to heal yourself – and others
• What to teach your kids about gratitude (this can transform their lives)

And much more.

Don’t forget to watch for the special gratitude challenge I’m issuing to you and everyone else who tunes in for the show. If you follow through, I guarantee that your life will look dramatically different by the end of the year.

If you’re like most business owners, at some point you may consider selling your company. But to get your money out and comfortably retire, it’s essential that you figure out how to properly exit your business so you get what you want from the sale. That’s why I invited Randy Long, creator of the BraveHeart Planning Process™ to join me on today’s Allie & You.

Randy has guided thousands of CEOs through the process of selling or transitioning their companies. He has also prepared and administered many estate plans for families who have left their businesses to their children.

He knows what works and what doesn’t. He understands business decisions that build families—and those that destroy them. And today, he’ll share valuable advice that every CEO needs to know.

Tune in here to discover:

• Why most businesses sell for far less than their worth (if they sell at all)
• The 4-phase process for preparing your business for sale
• 3 things that need to be in place – at a minimum – before you can sell your business
• Potential pitfalls when selling your business – and how they vary depending on who is buying
• The #1 reason at least half of business owners are unhappy with how the sale of their business turned out
• Why many business owners fall into a depressive funk after selling their companies – and what you can do now to ensure your post-sale life is stellar

And much more.