The SCALEit Method® with Allison Maslan

Your future customers are online. But how do you reach them – rapidly, affordably and without overwhelming yourself?

That’s the question we’re tackling today on Allie & You.

My guest is superstar digital marketer Katherine Sullivan, the CEO and founder of Marketing Solved, which provides online marketing and social media training for business owners.

Find out how a stay-at-home mom and blogger, Katherine leveraged her entrepreneurial skills and social media savvy to build a 6-figure business and retire her husband from his corporate job. A serial entrepreneur, marketing coach and online educator, she handles digital marketing strategy for multi-millionaire entrepreneurs and organizations such as Stedman Graham, Tim Ferriss, and Tar’Lese and Matt Trainer.

Tune in as Katherine shares her secrets to leveraging social media to find more leads – and customers.

Watch here to discover:

• The 2 biggest reasons business owners don’t get the most from their marketing efforts
• What to remind yourself whenever you feel reluctant to make an offer
• Katherine’s secret weapon that helps her create massive reach, influence and impact on social media – without getting overwhelmed
• The social media platform that nearly every business can use – but most CEOs overlook
• Why you should never fully delegate your marketing … and what to keep a handle on

And much more.

You’ve heard of “six degrees of separation” (or its variation, “Six Degrees of Kevin Bacon”), right? The concept is that any two people on the planet are six or fewer acquaintances apart. It’s exciting stuff for a business owner! Just think … the person who holds the key for that big problem you’re trying to solve … or who can introduce you to your dream client … or who can help you find that perfect addition to your team is just a few key connections away. The trick is leveraging your existing network to connect to the right people.

That’s where Kevin Thompson comes in.

Kevin creates positive change on a global scale by facilitation connections between increasingly influential people. He’s been the trusted connector for high-level entrepreneurs for over a decade and the introductions he’s made have been worth millions. This week, he’s joining me on Allie & You to share a few of his insights and strategies to help you make more – and better – connections for your business.

Watch here to discover how to:

• Cut through the red tape, eliminate rejection and guarantee a red carpet reception for your ideas or proposals
• Uncover the hidden opportunities in your business that can bring you new prospects, customers, partners and revenue
• Connect people in your network to help them generate millions in their businesses (and leverage these same strategies to secure the introductions you need)
• Clarify who you’re best positioned to help – and who you most need to be connected to

And so much more

As business owners, we’re constantly looking for tips, tricks and tools to make our companies more successful.

But the single most important thing you can do is … Develop the right mindset.

Success starts in your mind. If you don’t have the right mindset, you’ll probably flub at implementing the strategies your business needs – if you implement them at all.

That’s why I’m sharing 4 powerful mindset secrets on today’s Allie & You.

I’ve been in business since I was 19 years old … and in the decades since, I’ve built 10 businesses from scratch. I’ve definitely learned what it takes to create the right business mindset. So join me to benefit from my hard-won experience.

Watch here to discover:

• The entrepreneurial blessing that can easily turn into your downfall if you don’t rein it in
• A huge adjustment that you must make to thrive in the uncertainty of the business world (most people will never be able to do this)
• The question to ask yourself if you want to predict how successful you’ll be as a business owner
• Why successful CEOs relish tough times – and how you can leverage challenges to your advantage

And so much more

Most of us were taught that the customer always comes first.

Dave Will, an expert in company culture, takes a different approach.

He believes employees should come first – because when they do, they take excellent care of your customers.

Dave knows firsthand how integral culture is to a company’s success. He was the CEO and Founder of the SaaS software and service business, as well as the founder of Peach New Media, a learning platform software company that was acquired by a private equity firm in 2015. His newest company, PropFuel, helps small businesses build a great culture through employee recognition and feedback.

Watch here to discover:

• A secret to personal and professional success that often gets squashed in corporate America – and how to use it to help your company stand out and thrive
• The real reason so few companies become overnight successes (and what you must have to survive in the long haul)
• What Dave learned while buying a car that can give your business an edge Dave’s definition of corporate culture … and how it ultimately builds the value of your business
• 3 questions to ask each week to keep a finger on the pulse of your company’s culture

And so much more

If you’re ready to hit the airwaves to attract your ideal customers, watch this episode of Allie and You!

I’m sitting down with podcasting expert Paul Colligan, the secret weapon I use to help me maximize exposure for Allie & You.

Paul helps others leverage technology to improve themselves and broaden their audience – with reduced stress and no dramas. I love working with him, and I’m thrilled that he’s sharing his vast expertise about podcasting with us today.

Watch to discover:

• How to tell if a video or audio format is best for your podcast
• 2 key factors that make podcasts different (and better!) than other forms of marketing
• The surprising way that podcasting will help you raise the quality of clients you attract to your programs and events
• 2 ways that podcasts are superior to posting videos on YouTube or your website
• The 4M’s to monetize your show And so much more 

Have you ever felt impatient about how long it’s taking to achieve your big vision of business success? Make sure you join me for today’s Allie & You.

I’m interviewing Brian Smith, the founder of the UGG Australia brand, which has matured into a billion-dollar global icon.

UGG is practically a household name these days. But the company’s sheepskin boots were definitely not a hit when Brian first introduced them to the U.S.

Brian shares several important business lessons that will inspire and motivate you. So I hope you’ll join us to discover:

• The right time to start your business – and the surprising reasons why
• An important truth to remember about every successful company (if you ever get down on yourself for where your business is now, you can’t afford to miss this)
• How parenting relates to business … and what most entrepreneurs try to rush
• Why angel investors are not right for most businesses … and when you should find one
• The #1 goal all entrepreneurs should seek – and why it shouldn’t have anything to do with your business

When you’re looking to grow your business, it’s easy and common to try to model what other business leaders are doing.

But sometimes, the fastest path to massive and rapid growth is to simply be true to yourself.

That’s one of the many lessons I gained from interviewing designer, CEO and philanthropist Kendra Scott at last year’s Blastoff Business Breakthrough.

I loved her message so much that I want to share it with you on today’s Allie & You.

Kendra started her company in 2002 with a $500 investment, just 3 months after her son was born.

By 2010, she had hit $1.8 million in revenue – and by January of this year, revenue had skyrocketed to $150 million and the company was valued at $1 BILLION.

Kendra definitely figured out the formula for scaling her company. And she did it in her own way.

If you’ve ever felt constrained by the way business is “supposed” to be done, you’ll love what she has to share.

Tune in to discover:

• How bucking the trends of what everyone else in your industry is doing (even if they think you’re nuts) can lead to massive breakthroughs
• Hiring secrets that enable you to attract new employees who are the perfect fit for your team
• The “Golden Rule” to follow if you want to create ultra-loyal team members
• 2 vital things Kendra does to balance her roles as mom, wife and wildly successful CEO The most important thing to have in place for the days when you’re full of self-doubt (yes, even Kendra has those days!)
• And so much more

Special guest Arielle Ford, International Best Selling Author of The Soulmate Secret and her new hit, Wabi Sabi Love. As the founder of The Ford Group, Arielle has also catapulted the careers of many celebrities and authors in her past-career as a publicist, including: Deepak Chopra, Kenny Loggins, Louise Hay and Wayne Dyer. Arielle is the perfect example of someone that refuses to settle in business, in love and in life. Make sure you watch this episode. We can all learn from her.

Are you ready to release those mental roadblocks that keep you from getting to the next level of your success? Then watch Allison’s new interview with John Assaraf, one of the leading behavioral and success experts in the world with a unique ability for helping people recognize and release the mental or emotional obstacles that prevents them from achieving their very best. It is a longer interview, yet it is worth every minute of your time. In the last 10 years, John has written 2 New York Times Bestselling books that have been translated to 35 languages, appeared on Larry King Live 8 times and has been featured in the Blockbuster movies “The Secret”and “Quest For Success” with Sir Richard Branson and the Dalai Lama. John has built 7 multi-million dollar companies and today John is CEO of NeuroGym, which researches and develops some of the most advanced brain training programs in the world to help individuals recognize and release the mental or emotional blockages that keeps them from achieving their life’s biggest goals and dreams. The show is entertaining and full of great strategies to help you breakthrough to success!

Allison interviews, Vivian Glyck, on this inspiring episode of Allie & You. Vivian is an powerful leader, entrepreneur and the founder of Just Like My Child Foundation. Her mission is to transform humanity by empowering women and children in Yuganda to reach their full potential through a holistic system of health care, education, micro-enterprise, legal rights and girls’ empowerment. What Vivian has been able to create is truly astounding. Learn how to make your own dreams come true by listening to her personal passion and journey. It all starts with an idea, then implementing that passion with relentless action.