The SCALEit Method® with Allison Maslan

This week on The SCALEit Method®, Allison talks with Evan Carmichael about what it takes to start a successful YouTube channel. Evan also discusses where he struggled with early on in his career, and why he needed to align his own views and goals with his company.

Evan's mission in life is to unlock as many people as he can to help find the thing you can be the best in the world at and use it to have a major impact on the planet.

Topics Include:

• Evan's struggles working at a software startup at the age of 19
• Making the tough decision to quit his first company
• Why it's so important to have a coach or a mentor
• Aligning yourself with your mission statement
• The one thing holding most people back from achieving success
• Why following your passion and making money don't have to be separate
• Everyone is going to suck at the beginning
• Put the education in front of the sale
• Two tips to scale your YouTube channel

Evan Carmichael is an entrepreneurial coach, author, speaker, and venture capitalist. At 19, built and sold a biotech software company, after he sold this business, he started doing speaking gigs around the world. At 22, he became a venture capitalist, raising $500k to $15M.

Evan started a YouTube channel in 2008. His channel covers content intended for entrepreneurs and for people who want to start their own business. In his first full year of his first video being up, only three people left a comment (two of them were family members), now he has over 3.46 million subscribers, and over 500 million total views.

Mentioned in the Episode:

Website - https://believe.evancarmichael.com/homepage

Linkedin - https://www.linkedin.com/in/evancarmichael/?originalSubdomain=ca

Instagram - https://www.instagram.com/evancarmichael/

Twitter - https://twitter.com/evancarmichael?lang=en

YouTube - https://www.youtube.com/user/ModelingTheMasters

Facebook - https://www.facebook.com/EvanCarmichaelcom/

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

Allison goes over what makes a good leader, and what you can do today to become a more competent leader tomorrow. Learn how Allison has used her 30+ years in business to shape herself as a leader of Pinnacle Global Network.

Topics Include:

• How the CEO role change as your company grows
• The difference between a leader and a boss
• Where leaders are getting stuck
• How we can stop working in the business and start working on the business
• Why the leader needs a vision
• The importance of a great leader
• What you can do now to be a better leader for your team

Phil Black has committed his life to helping high-level business owners overcome their biggest mental blocks and unlock their full potential. He has worked with companies like Intel, Sprint, Qualcomm, AT&T.

Since starting his first company at age 18, which he sold to pursue his college career. Phil has guided business leaders of all kinds to greater performance levels. He's trained more than 4,000 individuals and Fortune 1000 management teams and leadership and strategic coaching.

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

Universally, business owners face similar challenges when it comes to growth. Business owners who try to control every aspect of their company actually cause their business to get stuck and resist growth. So how can you reach the next level and have your business essentially run itself? Serial entrepreneur and best-selling author Allison Maslan proposes her SCALEit Method ® to help you grow and expand your business. In this episode, Hala and Allison talk about the five steps to scaling any business, how to let go of control, hiring hacks, the 10-10-10 rule for decision making, and how to streamline your days for maximum productivity.

Topics Include:

- What it was like growing up in a family of entrepreneurs

- How she launched her first PR agency and landed huge clients

- The accident that changed her life

- Advice for how to make a change

- Allison's definition of a successful business

- The idea for the SCALEit Method ®

- Why Allison focuses on the 7% of businesses with seven figures?

- What are the ways businesses get stuck?

- The five steps to scaling any business

- Advice on letting go of total control

- Avoid hiring mistakes with this interview hack

- Taking ownership of your team's energy

- How to create a strategic vision

- Increase your cash flow with this sales hack

- Simple hack for better decision making

- 60-second freak-out rule

- 3 P's of Planning: How to streamline your days for max productivity

- Finding your optimal schedule

- Allison's actionable advice

- Allison's secret to profiting in life

- And other topics…

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

This week on The SCALEit Method®, Allison talks with Megan Reilly, the COO of Tippi Toes. Megan talks about the benefits of franchising your business, as well as some of the difficulties that go along with it. She discusses how you can manage everyday fear of running a business and focus on other people, getting out of your own head.

Topics Include:

• How Tippi Toes got started
• Challenges of working with family
• The trust needed before entering into a business partnership
• Why Tippi Toes decided to make the move to franchising
• Dealing with the fear of running a business
• Finding the right team members for your franchises
• How to build great company culture
• Megan's Shark Tank experience
• And more…

Megan Reilly the owner, and COO of Tippi Toes inc. an international franchisor of children's dance, and the creator and host of Who is Your Momma podcast.

Megan is a Shark Tank alum and she has scaled to 34 franchises of Tippi Toes. She has even written children's music that has topped the billboard music charts.

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

Today's episode is all about cash flow. Cash is the oxygen of every business, and in part 2 of our 5-part SCALE series, Allison discusses how businesses can increase their cash flow and create lasting growth.

Topics Include:

- Hiring for growth

- Eliminating bottlenecks in your business

- Common cashflow mistakes CEOs and business owners make

- Cultivating an abundance mindset

- Creating new revenue streams from existing services

- The key to clarifying your sales pitch

- And other topics…

Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of, Scale or Fail, endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison has built 10 successful companies since age 19. Her client list has included Ben & Jerry's, Supercuts, Merrill Lynch, and Allstate. For the past decade, in her company, Pinnacle Global Network, Allison and her team of high-level business mentors pay it forward by helping CEO's and Founders scale their companies, fast-track their success, and create a more meaningful life with their proprietary process, The SCALEit Method®.

Allison has shared the stage with noted business leaders such as Richard Branson and Les Brown; and has been featured in Inc., Success, Fortune, Fast Company and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN and Fox across the US. She is also the host and producer of The SCALEit Method® podcast, and the Women Who Own It podcast in partnership with WBENC the largest certifier of Women Owned Businesses.

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

Billy Gene Shaw delivers practical advice on how to grow your business online. He shares why it's important to prioritize entertainment in your marketing material and how to sell anything using his C.R.A.C.K. framework.

Topics Include:

• The one marketing strategy that's left to try
• The importance of making people smile in your marketing material
• Using gifts in your marketing
• The importance of clarity in your message
• How to ask people to buy
• Why you always need to be entertaining on social media
• Biggest marketing mistakes businesses make in 2022
• Marketing hack to improve your sales pitch
• Best tools for better social media content
• Why good content isn't enough on social
• And other topics…

Billy Gene Shaw is the founder and CEO of Billy Gene Is Marketing Inc., a top-ranked agency and educational hub for digital advertising and customer acquisition. His personal ads have been seen over 800 million times across Facebook, Instagram, and YouTube. Billy's online marketing courses have enrolled over 115,000 students in 75 countries. He has worked with several of the largest franchises across the globe, and he's been featured in some of the leading publications like Forbes, Entrepreneur Magazine, and Huffington Post.

Resources Mentioned:

Facebook Ads Library: https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US&media_type=all

Handwrytten: https://www.handwrytten.com/

Hemingway App: https://hemingwayapp.com/

Every Door Direct Mail, USPS: https://eddm.usps.com/eddm/select-routes.htm

Google Trends: https://trends.google.com/trends/?geo=US

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

Allison breaks down how to get clear on the strategic vision for your business. In part 1 of our 5-part SCALE series, Allison discusses how a clear vision will empower your team to do their best work.

Topics Include:

- Chasing money as a business owner

- Having a vision that's bigger than yourself

- The connection between intention and vision

- Aligning your team with your strategic vision

- The role of mentorship in business success

- Getting your customers invested in your vision

- Putting your strategic vision into action

- The power of storytelling in business

- And other topics…

Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of, Scale or Fail, endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison has built 10 successful companies since age 19. Her client list has included Ben & Jerry's, Supercuts, Merrill Lynch, and Allstate. For the past decade, in her company, Pinnacle Global Network, Allison and her team of high-level business mentors pay it forward by helping CEO's and Founders scale their companies, fast-track their success, and create a more meaningful life with their proprietary process, The SCALEit Method®.

Allison has shared the stage with noted business leaders such as Richard Branson and Les Brown; and has been featured in Inc., Success, Fortune, Fast Company and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN and Fox across the US. She is also the host and producer of The SCALEit Method® podcast, and the Women Who Own It podcast in partnership with WBENC the largest certifier of Women Owned Businesses.

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

Randy Garn delivers tactical advice for building and scaling high performance teams. These tactics can be implemented in your business immediately to help you find and retain top talent, develop a leadership-based culture, and scale high performance teams.

Topics Include:

- The largest study on high performance ever conducted

- How to measure high performance

- The six key habits of high performs

- Habits of high performing teams

- Randy's "hire slow, fire fast" principle

- How to identify good people during the interview process

- Why high performers take frequent breaks

- Principle vs rule-based leadership

- Setting goals for teams and team members

- The real reason employees quit

- Focusing on deliverables, not hours logged

- Being courageous as a leader

- And other topics

Randy Garn is an expert on high performance leadership. He has worked closely with some of the world's most recognized CEOs, companies, experts, educators, and thought leaders. Randy is a New York Times best-selling author, Ernst and Young Entrepreneur Of The Year winner, and 40 under 40 entrepreneur.

Randy's core competencies are building and growing leadership teams and culture. He has founded and exited several companies, such as High Performance Institute with Brendon Burchard. He is a partner at Tamarack Capital working with portfolio companies to provide necessary capital leadership and relationships to accelerate growth.

Resources Mentioned:

High Performing Habits: How Extraordinary People Become That Way by Brendon Burchard: https://www.amazon.com/High-Performance-Habits-Brendon-Burchard-ebook/dp/B072N6MQ5V

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

Allison is joined by Katia Beauchamp to discuss how her company Birchbox broke into the beauty industry and acquired 2.5 million subscription customers. They discuss how birchbox started as a simple idea, the resistance she faced from skeptics, and what she did to push her idea through to success.

Topics Include:

- The connection between branding and culture

- How Birchbox disrupted the beauty industry with their subscription model

- The gift of naivety as an entrepreneur

- Pros and cons of raising funds

- The only way to get real engagement from your team

- Setting and maintaining clear priorities

- The only marketing secret you need to close sales

- Finding product-market fit

- Navigating entrepreneurship as a mother of four

- And other topics…

Katia Beauchamp is the co-founder of Birchbox. Birchbox is best known for redefining the way people discover and shop for beauty and grooming by pairing a monthly subscription of handpicked, customized samples with relevant content and a curated e-commerce shop and spearheading the DTC subscription boom, serving millions of customers, over 300 beauty and grooming brand partners, operations in four countries.

Katia holds an M.B.A. from Harvard Business School and a B.A. in International Studies & Economics from Vassar College. She has been honored with accolades including Advertising Age Women to Watch, CEW Achievers Award, Fortune 40 Under 40, Inc. 30 Under 30, Marie Claire's New Guard, WWD Digital Innovator of the Year, and YMA Fashion's Entrepreneur of the Year, among others. She is currently an Entrepreneur-in-Residence at Harvard Business School, where she meets with students and faculty as an official advisor on campus.

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

World-renowned motivational speaker Chalene Johnson breaks down how to protect your focus and beat distraction so that you can get the important things done. In this feature episode from one of Allison's live events, Chalene shares her 6 hacks for beating distraction.

Topics Include:

- Managing ADHD as an entreprenuer

- The power of focusing on a niche

- Why time management doesn't work, and what to do instead

- How to manage your daily to-do list

- Breaking up with your phone

- The ROI on personal development

- And other topics

Chalene Johnson is a world-renowned motivational speaker with more than 30 years as a health expert. She is a New York Times best-selling author, health and lifestyle expert, and top health podcaster with over 70 million downloads of her show. Tens of millions of people around the globe have transformed their bodies and their lives with her help, and her fitness programs have been featured in gyms and on TV for more than 12 years. She and Bret, her husband of over twenty years, are the founders of the SmartLife movement. Together, they have built and sold several multimillion-dollar lifestyle companies and helped countless people to do the same.

PINNACLE GLOBAL NETWORK

If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.