The Scaling Season | Advertising Strategies for Business Owners

In this episode, I break down exactly how we helped a skeptical client generate $35,250 in revenue from just $1,300 in ad spend—a massive 27x ROAS. If you are a coach, consultant, or online expert looking to scale your high-ticket offer using Facebook Ads in 2026, this case study is your blueprint. We discuss why your marketing compliance, funnel structure, and application process matter more than just the ad creative itself. Stop guessing and start building a predictable acquisition machine.

🚀 Ready to scale to $100k/mo and beyond profitabIy with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

The Hard Truth About Scaling:

Most entrepreneurs think their ads are broken, but usually, it's their funnel that is bleeding money. In this episode, I debunk the myth that you can just "launch and pray." I explain why ads are actually a magnifier that will expose every flaw in your business—and how to fix them using data, not emotion.

Timestamps:

[00:00 - 01:26] - The $35k Case Study: From skepticism to 27x ROAS 

[02:59 - 04:24] - The Referral Trap: Why relying on word-of-mouth kills growth

[06:12 - 07:51] - Crystallizing the Avatar: Choosing the client who can actually pay

[10:47 - 12:04] - The "Magnifier Effect": How ads expose your funnel's flaws

[15:08 - 16:58] - The 6-Question Fix: How we exploded the application rate

[20:21 - 22:05] - Omnichannel Scaling: Adding SMS and Email to close the loop

l[25:31 - 27:03] - Screen Share: analyzing the exact ad account data and results

I’m Joly Tematio, and in this episode of The Scaling Season Podcast, I dive deep into a real-world client turnaround. We took a high-level expert who was living off unpredictable referrals and built her an evergreen system. I show you the exact "boring" tweaks—like changing an application form from 10 questions to 6—that doubled our conversion rate. This is about scaling your income while protecting your peace.

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Joly Tematio, Drogon Consulting, The Scaling Season Podcast, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Facebook Ads 2026, Meta Ads Strategy, High Ticket Sales Funnel, How to scale coaching business, Facebook ads for coaches and consultants, increasing ROAS on facebook ads, marketing compliance 2026, online course marketing strategy, b2b lead generation, fix my sales funnel, high ticket client acquisition, ad spend ROI, marketing data analysis, scaling without burnout.

Most coaches obsess over webinar show-up rates. But what if that metric didn’t matter at all?

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

In this episode, I’ll show you how to double the revenue from your very next webinar—even if no one shows up live. This simple framework turns busy, perfect-fit prospects into pre-webinar bookings. (One client, Chris, ran it last week and 70% of calls were booked before the event even started. Another client, Margie, was able to make a profit BEFORE her webinar even happened.)

Here’s what we’ll cover:
— Why “show-up rate” is a vanity metric and what actually drives revenue
— The Stairs vs Elevator model: how to attract shortcut-seekers who buy fast
— The hidden money in your pre- and post-webinar windows
— How to package your sales call so it feels valuable (all Skittles, no snakes)
— The 9-Box Elevator Pitch script for your thank-you-page video
— Page copy, bullets, and micro-CTAs that get instant bookings

Who this is for:
— Coaches running webinars or workshops to book calls
— Businesses wanting more qualified appointments, not freebie hunters
— Teams ready to scale without wasting ad spend or stressing over attendance

If this hit home, tell me in the comments what you’ll rename your “sales call” to.

Is your calendar full of appointments, but your Zoom room is empty?

In this episode, I tackle the frustrating reality of "ghosting" in the high-ticket coaching space. If you are tired of wasting your sales team's time waiting for prospects who never show up, you need to change your pre-call strategy immediately. I break down how to shift from just "booking appointments" to actually "selling the call" itself. We discuss the psychology behind why leads flake, and I reveal the exact nurturing assets you need to deploy between the booking and the meeting to ensure they arrive excited, pre-sold, and financially qualified.

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

Most business owners think prospects ghost them because they "forgot" or "got busy." The hard truth? They just didn't see enough value in speaking with you.

In this episode, I explain why you must treat the sales call as a valuable product in itself—not just a pitch. I dive deep into my "Scoring Map" methodology, which allows us to predict the "Readiness Score" of a lead based on their income and timeline before we even get on the phone. This is about protecting your peace by ensuring you only spend your energy on prospects who have the desire and the means to invest in your offer.

Timestamps:

[00:00 - 01:18] - The "Ghosting" Epidemic: Why Leads Aren't Showing Up

[02:30 - 03:52] - The Psychology of No-Shows: Are You Selling the Value of the Call?

[04:28 - 06:11] - The "Pre-Call" Nurture Sequence: How to Build Authority Before You Meet

[06:26 - 08:27] - The Readiness Score: How to Filter Out Unqualified Leads (Income & Timeline)

[08:28 - 09:37] - Why You Need a Strict Cancellation & Rescheduling Policy

[10:05 - 11:27] - The Thank You Page Strategy: Using Video & Case Studies to Lock In The Appt

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🔔Subscribe to this podcast and leave us a review for more episodes like this 

_______________________

DISCLAIMER: The information contained on this podcast and the resources available for download/viewing and are for educational and informational purposes only.​



_____________________________

Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Sales Call Show Up Rate, High Ticket Closing, Lead Qualification Framework, Sales Funnel Optimization, Coaching Business Scaling, Appointment Setting Strategy, Pre-Call Nurture Sequence, Reduce No Shows, Sales Psychology, Webinar Funnel Optimization, High Ticket Sales Systems, Show Up Rate Hacks, Email Copywriting for Coaches, Launch Strategy, Sales Psychology, Omnichannel Marketing, How to scale a coaching business, Email sequence template.

Are you still sending generic "reminder" emails and wondering why your show-up rates are tanking?

In this episode, I break down the exact back-end email strategy that helped a client collect $500,000 in cash in just 10 days. 

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

We are moving through a "Trust Recession," and the old way of withholding value until the sales call is dead. I reveal why you need an "Authority Infused" sequence that sells the prospect on attending before the event even starts. If you want to shorten your sales cycle, get paid in full, and dominate your niche without burning out, this masterclass is for you.

I see so many business owners treat their email list like an afterthought—sending boring "we start in 1 hour" reminders that get ignored. In this episode, I challenge the fear that "sending too many emails" annoys people. The data proves that if your emails are mini-sales letters packed with value, your open rates will actually stabilize even at high frequency.

I walk you through my 4-Part Email Framework (Invite, Nurture, Reminder, and the critical Post-Event Close). We also discuss why "giving away the farm" in your emails actually makes people more likely to pay you high-ticket prices, not less. This is about building a system that does the heavy lifting for you, so you can protect your peace while your revenue climbs.

Timestamps:

[00:00 - 02:05] - How We Collected $500k in 10 Days (The Strategy Overview)

[02:06 - 04:18] - The "Trust Recession": Why Ads Alone Aren't Enough Anymore

[04:19 - 06:40] - The Mistake of Withholding Information Until The Sales Call

[11:00 - 13:30] - The Frequency Myth: Why You Can Send 5-6 Emails a Day

[16:10 - 17:45] - The "Omnipresence" Method: Combining Ads with Email

[21:13 - 23:14] - Phase 1 & 2: The Invite and Nurture Sequence Breakdown

[23:48 - 25:13] - Phase 3: The "72-Hour" Reminder Strategy (It’s Not What You Think)

[26:45 - 28:20] - Phase 4: The "Cart Close" Sequence That Drives 40% of Revenue

_______________________

🗣 LET'S HANG OUT ON MY SOCIAL MEDIA!
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🔔Subscribe to this podcast and leave us a review for more episodes like this 

_______________________

DISCLAIMER: The information contained on this podcast and the resources available for download/viewing and are for educational and informational purposes only.​

_____________________________

Joly Tematio, Drogon Consulting, Email Marketing Strategy 2026, Webinar Funnel Optimization, High Ticket Sales Systems, Show Up Rate Hacks, Email Copywriting for Coaches, Launch Strategy, Sales Psychology, Omnichannel Marketing, How to scale a coaching business, Email sequence template, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, 

Is your Facebook Ad account a mess of 50 different campaigns and ad sets?

In this episode, I reveal the simplified "Consolidated" Testing Framework that allows online coaches and course creators to scale profitably in 2026. 

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

We break down why "Interest Testing" is dead, which targeting actually works the best, and the exact creative diversity you need to feed the algorithm. If you want to stop guessing and start scaling with stability, this episode is your blueprint.

Most business owners believe that to scale, they need complex structures, dozens of audiences, and constant manual tweaking. That is a lie that leads to burnout and wasted ad spend. The hard truth is that complexity is the enemy of execution.

In this episode, I dive deep into the streamlined testing methodology we use at Drogon Consulting. I explain why you only need three campaigns maximum, how to use "Broad" targeting to let the AI find your buyers, and the scientific method for tracking your winning angles. This is about building an ad account that brings you profit and peace, not anxiety.

- The 2026 Testing Blueprint for Meta Ads 

- Campaign Consolidation: Why You Only Need 3 Campaigns 

- The "Broad" Testing Setup (5x5 Creative Strategy) 

- Why We Don't Use Interest Targeting for Testing Anymore 

- Budgeting Rules: How Much to Spend Per Test 

- The 5-Day Rule: Patience and Stability vs. Speed 

- Analyzing Results: The 3 Scenarios (No Spend, High CPA, Winner) 

- The "Researcher" Mindset: Tracking Why Ads Fail

_______________________

🗣 LET'S HANG OUT ON MY SOCIAL MEDIA!
📲Instagram► https://www.instagram.com/jolytematio
📲Facebook►  https://www.facebook.com/ms.tematio
📲Twitter ► https://twitter.com/jolytematio
📲Tik Tok ► https://www.tiktok.com/@jolytematio

🔔Subscribe to this podcast and leave us a review for more episodes like this 

_______________________

DISCLAIMER: The information contained on this podcast and the resources available for download/viewing and are for educational and informational purposes only.​



_____________________________

Joly Tematio, Scaling Season Podcast, Drogon Consulting, Facebook Ads Testing Strategy 2026, Meta Ads 2026, Broad Targeting Facebook Ads, Dynamic Creative Testing, How to scale coaching business, Facebook ads for course creators, Ad account structure, simplified ad testing, reduce CPA facebook ads, marketing compliance, digital marketing for consultants, ad creative strategy, high ticket sales funnel, Facebook algorithm 2026, Ben Heath, Jeremy Haynes, Nick Theriot, Next level facebook ads podcast, Evelyn Weiss, Chase Chapell

Is your Facebook Ads targeting strategy destroying your ROI? In this episode, I reveal the exact "3-Dimensional" Meta Ads playbook we use to help our clients scale to tens of millions in revenue. 

🚀 Ready to scale to $100k/mo and beyond profitabIy with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

If you are a coach or course creator stuck on how to lower your CPA, we dive deep into why broad targeting and dynamic creative strategy are now more important than ever. Stop guessing with your marketing budget and start using this data-backed system to dominate in 2026.

Most marketers think finding the "perfect" hidden interest is the secret to scaling, but that’s actually the fastest way to burn cash in the current algorithm. The hard truth is that in this new era of AI, your creative is the targeting.


In this episode, I break down exactly how to structure your campaigns to let the algorithm do the heavy lifting for you. Hosted by Joly Tematio, this session is designed to give you the clarity needed to protect your profit and peace while navigating technical platform changes. I walk you through the hierarchy of "Seed Lists" and why Unrestricted Targeting is the key to sustainable growth.

Chapters:

The 3-Dimensional Targeting Playbook

Why Most Interest Targeting Fails (And How to Fix It)

The "Seed List" Hierarchy for Lookalike Audiences

Unrestricted Targeting: The Holy Grail for Scaling

How to Build a Dynamic Creative Sequence

The One Ad Type Generating 12x ROI

One Technical Setting You Must Turn On Now


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🗣 LET'S HANG OUT ON MY SOCIAL MEDIA!
📲Instagram► https://www.instagram.com/jolytematio
📲Facebook►  https://www.facebook.com/ms.tematio
📲Twitter ► https://twitter.com/jolytematio
📲Tik Tok ► https://www.tiktok.com/@jolytematio

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Joly Tematio,Meta Ads Strategy,how to scale facebook ads for coaches,broad targeting vs interest targeting,facebook ads creative strategy,high ticket coaching marketing,scaling online course business,facebook ads conversion api setup,dynamic creative testing,increasing ROAS facebook ads,digital marketing for consultants.,Nick Theriot,Jeremy Haynes,Facebook Ads Targeting 2026,lookalike audience strategy 2026,facebook ads targeting,instagraml ads 2026,ben heath

The new Meta Andromeda update is here, and it is fundamentally changing how we run Facebook Ads in 2025 and beyond. In this episode, I break down the 3 critical shifts you must make to your ad account immediately. 

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

It’s no longer just about interest targeting; the algorithm now requires extreme "Creative Diversity" to find your buyers. We cover the new 4-Campaign Consolidation structure, why you need 20-50 creatives a month, and how to optimize your ads in just 3 days using the new AI speed.

Most advertisers think they can just "tweak" their way to profitability, but that strategy died with this update. The hard truth is that Meta now subsets your audience based entirely on your creative angle—if you only have one hook, you are invisible to 80% of your market.

In this episode, JoIy Tematio, your host dive deep into the specific playbook we are using at Drogon Consulting to help our clients scale to tens of millions. She explains why the "Learning Phase" is faster than ever, how to set up your "Creative Testing" vs. "Advantage+" campaigns, and why simple account structures are the key to protecting your profit and your peace.

- [00:00 - 02:52]: The Meta Andromeda Update: Bigger Than iOS14? 

- [03:52 - 06:56]: The 3 Critical Changes You Must Make Now 

- [06:56 - 09:48]: Shift #1: Why "Creative Diversity" is the New Targeting

- [10:09 - 12:33]: How Meta Sub-Segments Audiences Based on Messaging 

- [12:33 - 15:18]: Shift #2: The 4-Campaign Account Structure (Consolidation) 

- [15:18 - 17:30]: Shift #3: The New Optimization Speed (The 3-Day Rule)

- [17:30 - 20:36] : Technical Must-Haves: Conversion API (CAPI) & Advanced Matching

____________________________________

DISCLAIMER: The information contained on this episode and the resources available for download/viewing throughout are for educational and informational purposes only.​

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If you run Facebook Ads... everything just changed with this update
Joly Tematio, Scaling Season Podcast, Drogon Consulting, Facebook Ads Update 2025, Meta Andromeda Update, Creative Diversity Strategy, Facebook Ads Campaign Structure, Advantage+ Shopping Campaign, Facebook Ads for Coaches, Scale with Facebook Ads, Instagram Ads, Making money with Facebook ads, Digital Advertising

Ever wonder how much to spend on Facebook and Instagram ads to actually see results? This video addresses that common question, providing a fresh perspective for business owners and founders seeking traction and conversions. We discuss how your advertising budget impacts the success of your meta ads and Facebook ads, offering business tips on maximising your paid ads for effective digital marketing.


🚀 Ready to scale past $100k/mo with predictable ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call


Stop losing money on $5/day campaigns. Here is the exact Facebook Ad Budget Strategy 2026 to scale your coaching business without burning cash.


Asking "how much should I spend?" is the wrong question—you need a framework, not a magic number. Most founders stay stuck at $100k/month because they treat ad spend like a slot machine instead of an investment portfolio. In this episode, Joly Tematio breaks down the 4 deadly budget mistakes that drain your bank account and reveals the "75/25 Split" strategy to test aggressively while protecting your profit and your peace.



Ever wonder how much to spend on Facebook and Instagram ads to actually see results? This video addresses that common question, providing a fresh perspective for business owners and founders seeking traction and conversions. We discuss how your " advertising budget " impacts your " meta ads " and " facebook ads " success, offering "business tips" on maximizing your " paid ads " for effective " digital marketing ".


In This Episode, We Cover:

- Why there is no "Magic Number" for ad spend (and what to look for instead)

- The "$5/Day Mistake": Why micro-budgets destroy algorithmic learning in 2025

- The "Max Budget" Trap: Why starting with $1,000/day often leads to failure

- Ignoring the Backend: How pixel errors and weak funnels kill your ROAS

- The 75/25 Budget Rule: How to split funds between "Proven Winners" and "Testing"

- CPA vs. ROAS: The only two metrics that actually matter for scaling

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Subscribe for more: If you enjoyed this episode, please leave a 5-star review and subscribe! We release new strategies every week to help you scale your profit and protect your peace.

🗣 LET'S HANG OUT ON MY SOCIAL MEDIA!
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📲Twitter ► https://twitter.com/jolytematio
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Is it possible to scale to multiple seven figures a month without a high-pressure launch or a massive sales team?

In this episode, I break down a massive case study: how we helped a client generate $750,000 in a single month primarily using a $127 low-ticket offer.

We dissect the exact Self-Liquidating Offer (SLO) funnel that allowed her to turn cold traffic into high-ticket coaching clients on autopilot. I explain why we stopped optimizing for "leads" and started optimizing for "buyers," and how this strategy allowed her to work less than 15 hours a week while raising her toddler. If you want to know how to execute a low-ticket to high-ticket pivot in 2026, this is your blueprint.

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

Most marketers are obsessed with "Lead CPL" (Cost Per Lead). They want cheap emails. But cheap emails don't buy $5,000 coaching packages—qualified buyers do.

In this episode, I reveal the controversial decision we made to intentionally add friction to the sales process. By making it harder to book a call, we protected the client's peace and skyrocketed her close rate. I’m Joly Tematio, and I’m showing you the backend numbers—including the $200k ad spend reality—so you can build a system that pays for itself.

Timestamps (Chapters)

[00:00 - 01:44] - The $750k/Month Case Study (Working 15 Hours/Week)

[01:45 - 03:08] - Why "Buyer Lists" Beat "Email Lists" Every Time

[03:09 - 05:11] - Pitfall #1: Treating Low-Ticket Like A "Side Hustle"

[05:12 - 06:47] - Pitfall #2: The "Generic Offer" Trap (Be Hyper-Specific)

[06:48 - 08:20] - The Math: Spending $200k To Make $750

 [08:21 - 10:27] - What Is A Self-Liquidating Offer (SLO)?

[10:28 - 12:44] - Infinite Scale: How Ads Pay For Themselves Instantly

[12:45 - 16:22] - The Ad Strategy: 40 Creatives A Week & "Deadlines"

[16:23 - 21:09] - The Exact Funnel Map (Landing Page -> Checkout -> Call)

[21:10 - 24:15] - The "Tick Box" Method To Pre-Qualify High-Ticket Clients

[24:16 - 28:58] - Realistic Benchmarks: Start at $100/Day, Scale to $15k/Day

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🗣 FIND ME MY SOCIAL MEDIA:

📲Instagram► https://www.instagram.com/jolytematio
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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​

This video and description may contain affiliate links, which means that if you click on one of the product links, I'll receive a commission. This helps support the channel and allows us to continue to make videos like this with no additional cost for you❣️

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Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Low Ticket to High Ticket Funnel, Self Liquidating Offer Strategy, SLO Funnel 2026, Facebook Ads Case Study, Tripwire Funnel Strategy, How to scale course sales, Paid Ads for Coaches, Building a Buyers List, Marketing Compliance, High Ticket Sales Systems, Funnel Hacking 2026, Ad Spend ROI, Low Ticket Offer Ideas, Digital Product Sales Funnel.

Stop treating your advertising budget like an expense and start building a revenue-generating asset.

In this episode, I break down why most entrepreneurs stay stuck at the same revenue level for years – despite having profitable campaigns that should be scaling exponentially.

If you got value from this episode, leave us a review and share this with someone it can help :))

Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: 

https://drogonconsulting.co/growth-call-page

Here's what you'll discover:

✅ The Two Mental Blocks keeping you from scaling past $100k/month (even with positive ROAS)

✅ The Asset Investment Framework that successful 8-figure businesses use to dominate their markets

✅ Why "losing" $5k on ads is actually buying $50k worth of market intelligence

✅ The House Money Principle that separates 7-figure operators from everyone else

✅ Real case studies: How one client went from $300k to $1M/month in 90 days using this approach

This episode is for you if:

• You have a profitable business but can't break through revenue plateaus
• You're spending less than $50k/month on ads despite positive returns
• You keep pulling profits instead of reinvesting for growth
• You want predictable, scalable client acquisition systems

Key Takeaways:

• Why paid advertising delivers better ROI than real estate or stocks (with proof)
• The 30-day cash velocity system that funds exponential growth
• How to read campaign "failures" as roadmaps to success
• The exact reinvestment timeline for compound growth

Stop playing small with your ad spend. Start building the asset that will transform your business.