The Scaling Season | Advertising Strategies for Business Owners

The Scaling Season | Advertising Strategies for Business Owners

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The Scaling Season | Advertising Strategies for Business Owners episodes

  • 10 Simple Strategies To 10x Your Online Sales In 2025 | Ep. 80

    Ready to exponentially grow your coaching or consulting business in 2025?Β 

    In this power-packed episode of The Scaling Season, I, Joly Tematio, reveal 10 cutting-edge strategies that can multiply your online sales by 10X without requiring a massive team or budget.


    You'll discover:

    • The AI-powered audience targeting method that's outperforming traditional approaches by 315%
    • How to leverage the "Micro-Commitment Cascade" to smoothly guide prospects to high-ticket purchases
    • The psychology-based offer structure that's converting cold traffic at unprecedented rates
    • Why most funnel designs are obsolete in 2025 (and the new model that's replacing them)
    • The counterintuitive content strategy that amplifies your authority and slashes acquisition costs
    • How to implement "Invisible Retargeting" that follows prospects across platforms without feeling intrusive
    • The data feedback loop that allows you to optimize campaigns in real-time
    • The exact organic-to-paid synergy that creates unstoppable momentum
    • Why traditional webinars are dying (and what's working instead for premium offer sales)
    • The client experience enhancement that turns one-time buyers into repeat clients and referral machines

    This episode delivers a complete roadmap for coaches and consultants who want to stay ahead of the curve and leverage the most effective sales strategies in an increasingly competitive digital landscape.


    πŸ”₯ EXCLUSIVE OFFER πŸ”₯Β 

    Ready to implement these 10X sales strategies with expert guidance? My team and I help established coaches and consultants attract high-ticket clients through our AI-powered Client Acquisition Engine.

    Book your free Client Acquisition Assessment at drogonconsulting.co/demo_call and discover how we can help you integrate these cutting-edge strategies into a cohesive sales system.Β 

    We recently helped a business coach implement just 3 of these strategies and watched their monthly sales jump from $42K to $378K in 90 days. And I know your business could experience similar growth if you team up with the right partner.



    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co



    #SalesStrategies #10XGrowth #OnlineSales #HighTicketCoaching #TheScalingSeasonPodcast #JolyTematio #2025Marketing

    31 min
  • Can You Really Hit $1M/Month With Social Media Ads? 5 Questions To Ask Yourself | Ep. 79

    Want to unlock the true million-dollar potential of paid advertising for your coaching or consulting business?

    In this episode of The Scaling Season, I, Joly Tematio, reveal the 5 essential questions that separate seven-figure earners from struggling advertisers in today's competitive digital landscape.

    You'll discover:

    • The "Million-Dollar Mindset Shift" that transforms how you approach paid advertising strategy
    • How to determine if your offer is truly scalable before wasting thousands on ads
    • The counterintuitive audience targeting question that eliminates wasted ad spend
    • Why your current attribution model might be sabotaging your scaling efforts
    • The critical systems question that 93% of advertisers never consider (but all million-dollar businesses answer)

    This episode provides a strategic framework for coaches and consultants who are ready to leverage paid advertising as a predictable, scalable client acquisition channel rather than treating it as a costly gamble.

    πŸ”₯ EXCLUSIVE OFFER FOR LISTENERS πŸ”₯

    Ready to implement these million-dollar ad strategies with expert guidance? My team and I help established coaches and consultants attract high-ticket clients through our AI-powered Client Acquisition Engine.

    Book your free Client Acquisition Assessment at drogonconsulting.co/demo_call and discover how we can help you build a scalable, profitable paid advertising system.Β 

    We recently helped a consultant generate over $1.2 million in new client revenue from a $87,000 ad spend using the exact framework outlined in this episode. And I know your business could experience similar growth if you team up with the right partner.



    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co



    #PaidAdvertising #MillionDollarStrategy #ClientAcquisition #ScalingCoaches #TheScalingSeasonPodcast #JolyTematio #HighTicketOffers

    39 min
  • This Retargeting Strategy Will EXPLODE Your Sales [STEAL IT] | Ep. 78

    Want to turn more of your warm leads into premium clients without increasing your ad spend?

    In this episode of The Scaling Season, I, Joly Tematio, unveil a breakthrough retargeting strategy that's generating explosive sales results for coaches and consultants who implement it correctly.

    You'll discover:

    • The little-known approach that converts 41% more warm leads than traditional retargeting
    • How to create personalized retargeting journeys that speak directly to specific client pain points
    • The optimal frequency and timing sequence that prevents ad fatigue while maximizing conversions
    • Why most retargeting campaigns fail (and the simple fix that transforms their performance)
    • The exact creative formulas that get warm prospects to stop scrolling and take action

    This episode gives you a complete, steal-worthy system for retargeting that you can implement immediately to recover lost leads and dramatically increase your conversion rates without spending more on acquisition.

    πŸ”₯ EXCLUSIVE OFFER FOR LISTENERS πŸ”₯Β 

    Ready to implement this powerful retargeting strategy with expert guidance?

    My team and I help established coaches and consultants attract high-ticket clients through our AI-powered Client Acquisition Engine.

    Book your free Client Acquisition Assessment at drogonconsulting.co/demo_call and discover how we can help you build a retargeting system that consistently converts warm leads into premium clients.

    We recently implemented this exact strategy for a business coach who saw a 317% increase in sales conversions within 30 days while keeping the same ad budget. And I know your business could experience similar growth if you team up with the right partner.


    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co



    #RetargetingStrategy #FacebookAds #SalesConversion #HighTicketClients #TheScalingSeasonPodcast #JolyTematio #OnlineCoaching #SocialMediaMarketing #PaidMediaAds #BusinessGrowth

    28 min
  • Facebook Ads on a Budget: 4 Steps To Getting More From Less | Ep. 77

    Ready to implement these budget-friendly Facebook Ad strategies with expert guidance?Β 

    Schedule your free Revenue Growth Session at drogonconsulting.co/demo and let’s discuss how we can help you maximize your ad budget while consistently attracting premium clients.Β 

    We recently helped a consultant with a $1,500 monthly ad budget generate $43,000 in new client revenue - a 28.6X return on investment. And I know your business could experience similar growth if you team up with the right Partner.


    Struggling to make Facebook Ads work without breaking the bank?

    In this episode of The Scaling Season, I, Joly Tematio, reveal the 4-step framework for maximizing your Facebook ad results even with a limited budget - perfect for coaches and consultants who want to scale efficiently.

    You'll discover:

    • The "Micro-Budget Multiplier" method that helps you get 3X more leads without increasing spend
    • How to identify and target only your highest-converting audiences (avoiding the costly "spray and pray" approach)
    • The counterintuitive ad creative strategy that outperforms standard "professional" ads by 247%
    • Why most budget-conscious marketers focus on the wrong metrics (and what to track instead)
    • The exact scaling protocol to gradually increase spend without killing your campaign performance

    This episode completely transforms the "you need a huge budget" myth and provides a practical roadmap for coaches and consultants who want to compete with bigger players while maintaining profitable ROI






    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co




    #FacebookAds #BudgetMarketing #AdROI #ClientAcquisition #TheScalingSeasonPodcast #JolyTematio #CoachMarketing

    11 min
  • Why Your Ads Aren't Profitable? Here's The Secret Ingredient You're Missing | Ep. 76

    In today's episode of The Scaling Season, I expose the often-overlooked secret ingredient that transforms struggling ad campaigns into profit powerhouses.

    πŸ“² Ready to infuse your ads with this profit-boosting secret? Get Our Team to Create & Manage Your Ads:
    https://drogonconsulting.co/demo_call


    Are your Facebook ads burning through cash without delivering the profits you expected? You've optimized your targeting, crafted compelling creatives, and fine-tuned your funnel, yet profitability remains elusive. You're left wondering what invisible force is holding your campaigns back from breakthrough success.

    Every day your ads underperform is a day of lost opportunity and wasted budget. While you're tweaking surface-level elements, your competitors might have already discovered the secret ingredient that's fueling their exponential growth. In an increasingly crowded and expensive ad landscape, can you afford to keep missing this crucial element? The gap between struggling and thriving businesses grows wider by the day, and without this key insight, you risk being left behind.

    In this game-changing episode of The Scaling Season, I'm pulling back the curtain on the secret ingredient that's been missing from your ad campaigns. Drawing from my experience turning six-figure ad spends into seven-figure profits, I'll reveal:

    - The overlooked psychological principle that's the true driver of ad profitability
    - How to create an irresistible alignment between your ads and your customer's deepest desires
    - The "Congruence Framework" that ensures a seamless, conversion-boosting experience from ad to offer
    - Real-world case studies of businesses that exploded their ROAS by implementing this secret
    - Step-by-step strategies for infusing this element into every aspect of your ad campaigns

    I'm Joly Tematio, your profitability catalyst, and I'm here to transform your ad campaigns from cash-burners to profit machines. This isn't theory – I'm giving you battle-tested strategies that are driving real results for businesses just like yours.

    Whether you're an e-commerce brand looking to scale, a coach trying to fill high-ticket programs, or a SaaS company aiming for explosive growth, this secret ingredient is your key to unlocking true ad profitability. It's time to stop guessing and start leveraging the psychological triggers that turn browsers into buyers.

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

    16 min
  • YouTube Ads or Facebook Ads: Which Advertising Platform Is Better? | Ep. 75

    In this strategic episode of The Scaling Season, I dive deep into the YouTube vs Facebook ads debate, providing a comprehensive comparison for scaling businesses.

    πŸ“² Want expert help navigating the YouTube vs Facebook ads landscape? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call

    Are you torn between YouTube and Facebook for your ad campaigns? You know you need to invest in digital advertising, but choosing the wrong platform could cost you thousands in wasted ad spend. You're overwhelmed by conflicting advice and unsure where to allocate your budget for maximum impact.

    The stakes are high. While you're deliberating, your competitors are gaining market share on these platforms. Every day of indecision is a missed opportunity for growth. What if you're pouring money into the wrong platform? Or worse, what if you're missing out on the perfect advertising channel for your business? In the fast-paced world of digital marketing, can you afford to make the wrong choice?

    In this game-changing episode of The Scaling Season, I'm settling the YouTube vs Facebook ads debate once and for all. Drawing from my decade of experience managing multi-million dollar ad campaigns across both platforms, I'll provide you with a clear, data-driven comparison to guide your decision. You'll discover:

    - The hidden strengths and weaknesses of each platform that most marketers overlook
    - A foolproof framework for deciding which platform aligns best with your business goals
    - How to leverage the unique targeting capabilities of each platform for maximum ROI
    - Real-world case studies of businesses that have scaled to 7 and 8 figures using these platforms
    - Advanced strategies for creating synergy between YouTube and Facebook ads
    - Future trends that will shape the effectiveness of each platform in the coming years

    I'm Joly Tematio, your digital advertising strategist, and I'm here to cut through the noise and give you the unbiased insights you need. This isn't about choosing sides – it's about finding the perfect fit for your business.

    Whether you're an e-commerce brand looking to drive sales, a coach trying to fill high-ticket programs, or a SaaS company aiming for user acquisition, this episode will be your roadmap to advertising success. It's time to end the guesswork and start making data-driven decisions that will skyrocket your growth.

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co


    15 min
  • STOP Looking At These Facebook Ad Metrics - These Are The MAIN Ones That Matter | Ep. 74

    In this eye-opening episode of The Scaling Season, I cut through the noise and reveal the Facebook ad metrics that truly matter for scaling businesses.

    πŸ“² Want expert help focusing on the metrics that matter? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call

    Are you drowning in a sea of Facebook ad metrics, unsure which ones actually matter? You're spending hours analyzing data, but you're not seeing the needle move on your bottom line. You have a nagging feeling that you're missing something crucial in your ad performance.

    Every moment spent focusing on the wrong metrics is a moment wasted. While you're chasing vanity metrics, your competitors are honing in on the numbers that drive real growth. The digital advertising landscape is more competitive than ever – can you afford to be flying blind? Without a clear focus on the right KPIs, you're not just risking underperformance – you're potentially throwing money away on unprofitable campaigns.

    In this game-changing episode of The Scaling Season, I'm cutting through the metric madness to reveal the only Facebook ad KPIs that truly matter for scaling businesses. Drawing from my experience managing multi-million dollar ad accounts and scaling businesses to 8 figures, I'll show you:

    - The "Profit-Driven Metrics Framework": A revolutionary approach to measuring ad success
    - Why Customer Acquisition Cost (CAC) in relation to Customer Lifetime Value (CLV) is the holy grail of ad metrics
    - How to use Frequency to predict and prevent ad fatigue before it tanks your campaigns
    - The truth about ROAS and why it might be misleading you
    - How to leverage segmented conversion rates to uncover hidden opportunities in your funnel

    I'm Joly Tematio, your metrics mastermind, and I'm here to transform the way you look at Facebook ad performance. These aren't just theories – I'm giving you the exact metrics and methodologies I use to drive massive growth for my clients.

    Whether you're an e-commerce brand looking to scale profitably, a coach trying to fill high-ticket programs, or a SaaS company aiming for explosive user acquisition, these metrics are your roadmap to Facebook ad success. It's time to stop guessing and start growing with confidence.

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co



    Remember, in the world of Facebook ads, knowledge is power – but only if you're looking at the right data. Let's cut through the noise and focus on the metrics that will truly scale your business to new heights!

    10 min
  • How to Test Facebook Ads & Improve Click-Through Rate | Ep. 73

    In this episode of The Scaling Season, I dive deep into the science of testing Facebook ads to dramatically improve your click-through rate.

    πŸ“² Want expert help implementing these CTR-boosting tests? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call

    Is your Facebook ad click-through rate (CTR) stuck in the mud? You're spending more and more on ads, but your engagement rates are flatlining. You know there's potential for better performance, but you're not sure how to unlock it.

    Every scroll past your ad is a missed opportunity. Your competitors are capturing clicks, leads, and sales while your ads go unnoticed in the crowded Facebook feed. With each passing day of low CTR, you're not just losing potential customers – you're also damaging your ad account's overall performance in Facebook's eyes. Can you really afford to let this continue?

    In this game-changing episode of The Scaling Season, I'm pulling back the curtain on the exact strategies I use to skyrocket click-through rates for my clients. Drawing from my experience managing millions in ad spend and boosting CTRs by 200%, 300%, and even 500%, I'll show you:

    - The "CTR Multiplier" framework: A step-by-step system for testing every element of your ads
    - How to craft irresistible ad creative that stops the scroll and demands clicks
    - Audience segmentation secrets that ensure your message resonates with laser precision
    - Placement optimization techniques to get your ads in front of the right eyes at the right time
    - The psychology of high-CTR ads and how to apply it to your campaigns

    I'm Joly Tematio, your CTR optimization expert, and I'm here to transform your Facebook ads from ignored to irresistible. These aren't just theories – I'm giving you battle-tested strategies that are driving real results for businesses just like yours.

    Whether you're an e-commerce brand looking to drive more traffic, a coach trying to fill your webinars, or a SaaS company aiming for more demo sign-ups, these testing strategies are your ticket to Facebook ad success. Don't let another day of mediocre CTR go by.

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    Remember, in the world of Facebook ads, a strong CTR isn't just about more clicks – it's about lower costs, better quality scores, and ultimately, a more profitable ad account. Let's turn your ads into click magnets and watch your results soar!

    14 min
  • 5 Facebook Ad Tests You Should Be Running Today To Drive Better Results | Ep. 72

    In this episode of The Scaling Season, I reveal five crucial Facebook ad tests that can dramatically improve your campaign performance.Β 

    πŸ“² Want expert help implementing these tests? Get Me and my Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call

    Are your Facebook ads underperforming? You're pouring money into campaigns, but you're not seeing the ROI you know is possible. You're stuck in a cycle of guesswork and mediocre results, watching your ad spend drain away without the growth to show for it.

    Every day you're not testing, you're leaving money on the table. Your competitors are constantly refining their ads, finding those golden nuggets that send their ROAS through the roof. Meanwhile, you're spinning your wheels, unsure which levers to pull to improve your results. The digital advertising landscape is evolving at breakneck speed – can you afford to fall behind?

    In this game-changing episode of The Scaling Season, I'm handing you the keys to Facebook ad mastery. I'm revealing five powerful, actionable tests that you can – and should – start running today to drive better results. Drawing from my extensive experience optimizing multi-million dollar ad accounts, I'll show you:

    - The "Audience Overlap Showdown": A foolproof method to identify your most profitable audience segments
    - Creative Combination Testing: How to unlock winning ad elements that resonate with your target market
    - The "Ad Fatigue Detector": Techniques to keep your campaigns fresh and high-performing
    - Landing Page Variation Tests: Secrets to optimizing your post-click experience for maximum conversions
    - The "Bid Strategy Face-Off": How to find the perfect balance between cost and performance

    I'm Joly Tematio, your ad optimization guru, and I'm here to transform your Facebook ad campaigns from money pits into profit machines. These aren't just theories – I'm giving you battle-tested strategies that are driving results for 7 and 8-figure businesses right now.

    Whether you're an e-commerce brand looking to scale, a coach trying to fill your high-ticket programs, or a SaaS company aiming for explosive growth, these five tests are your ticket to Facebook ad success. Don't let another day go by without implementing these game-changing strategies.

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    Remember, in the world of Facebook ads, the difference between mediocrity and mastery lies in your willingness to test, learn, and optimize. Let's turn your ad account into a laboratory of success!


    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

    23 min
  • Scaling Your Ad Budget Profitably: From $100 to $1,000 a Day Without Tanking Your ROAS | Ep. 71

    In this value-packed episode of The Scaling Season Podcast, I dive deep into scaling your Facebook ad budget from $100 to $1,000 a day without tanking your ROAS.

    πŸ“² Ready to scale your ads with expert help? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call

    In this episode, you'll learn:

    - The crucial mindset shift needed to scale your ad spend successfully
    - Data-driven scaling approach: Key metrics to watch and how to interpret them
    - Advanced creative scaling strategies beyond basic A/B testing
    - The "Micro-Funnel Ecosystem" strategy for hyper-targeted scaling
    - Implementing the "Evergreen Webinar Ascension" model for high-ticket scaling
    - Leveraging the "Social Proof Amplification" technique to build trust at scale
    - Real-world case studies of 7-figure businesses scaling to 8 figures
    - Common pitfalls to avoid when increasing ad spend
    - Actionable tips for maintaining and improving ROAS while scaling

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help πŸ™πŸ½


    Are you stuck at a $100 daily ad spend, afraid to scale up for fear of tanking your ROAS? You're not alone. Many 7-figure business owners struggle to break through to the next level, leaving massive growth potential on the table.

    Imagine watching your competitors outpace you, capturing market share and scaling to 8 figures while you play it safe. Every day you don't scale your ad spend is a day of lost opportunity. But scaling isn't just about throwing more money at ads - it's a delicate balance of strategy, data, and creativity.

    In this game-changing episode of The Scaling Season, I'm pulling back the curtain on six advanced strategies to scale your Facebook ad budget from $100 to $1,000 a day without tanking your ROAS. Drawing from my decade of experience scaling 7-figure businesses to 8 figures and beyond.

    I'll show you:

    - The critical mindset shift that unlocks scaling success
    - How to leverage data-driven decisions to scale confidently
    - Advanced creative scaling techniques that maintain performance as you increase spend
    - The "Micro-Funnel Ecosystem" strategy for hyper-relevant scaling
    - Implementing the "Evergreen Webinar Ascension" model for high-ticket offer scaling
    - The "Social Proof Amplification" technique to build trust with cold audiences at scale

    I'm Joly Tematio, your scaling strategist, and I'm here to help you navigate the high-stakes world of scaled Facebook advertising. This isn't theory - I'm bringing you battle-tested tactics that are working right now for 7-figure businesses ready to break through to 8 figures.

    Whether you're an e-commerce brand, a high-ticket coach, or a SaaS company, this episode is your blueprint for scaling your ad spend without sacrificing profitability. Don't miss out on the strategies that could catapult your business to the next level.



    29 min

About The Scaling Season | Advertising Strategies for Business Owners

From the publisher's feed

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been…