The Scaling Season | Advertising Strategies for Business Owners

The Scaling Season | Advertising Strategies for Business Owners

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The Scaling Season | Advertising Strategies for Business Owners episodes

  • Skyrocket Your Q4 Sales: The Ultimate Facebook Ads Playbook for Holiday 2024 | Ep. 70

    In this episode of The Scaling Season, I reveal game-changing strategies for crushing the 2024 holiday season with Facebook Ads. I cover:

    - The Early Bird Strategy: Why starting your holiday campaigns early is crucial
    - The Power of Storytelling in Holiday Ads: Creating emotional connections that drive sales
    - Mastering Holiday Promotions: Value-based offers that outperform discounts
    - The "Anti-Holiday" Campaign: Standing out in a sea of festive ads
    - The Holiday Contrarian Challenge: Engaging your audience with unique, niche-specific challenges
    - The "Reverse Black Friday" Offer: Increasing prices while adding massive value
    - Advanced retargeting strategies for the holiday season
    - Real-life case studies of successful holiday campaigns
    - Common pitfalls to avoid during the holiday advertising rush
    - Tips for maintaining high ROAS during peak advertising times

    📲   Get Our Team to Create & Manage Your Ads:
    https://drogonconsulting.co/demo_call



    Are you ready to turn the 2024 holiday season into your biggest revenue generator yet? Discover how to leverage Facebook Ads to crush your Q4 goals and leave your competitors in the dust.

    In this game-changing episode of The Scaling Season, I'm pulling back the curtain on seven proven strategies that will revolutionize your holiday marketing. You'll learn why the next 8 weeks could make or break your entire year's revenue, and how to position yourself for massive success.

    Imagine doubling or even tripling your holiday sales without blowing your ad budget. I'll show you exactly how it's done, sharing real-world case studies and actionable tactics that you can implement immediately. Whether you're a seasoned marketer or new to Facebook Ads, this episode is packed with insights that will transform your approach to holiday advertising.

    Don't let another holiday season pass you by. Tune in now and let's scale.

    I'm Joly Tematio, your guide to scaling success, and I'm here to help you navigate the high-stakes world of holiday Facebook advertising. With over a decade of experience in digital marketing and a track record of helping businesses skyrocket their Q4 revenue, I'm bringing you the no-fluff, actionable advice you need to succeed this holiday season and beyond.


    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    Whether you're an e-commerce brand, a coach, a consultant, or a service provider, this episode is your blueprint for holiday advertising domination. Don't miss out on the strategies that could make this your most profitable Q4 ever.



    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co



    28 min
  • Why Facebook Ads Are the Best Money-Making Opportunity in 2025? | Ep. 69

    📲   Get Our Team to Create & Manage Your Ads:
    https://drogonconsulting.co/demo 



    In this episode of The Scaling Season, I dive deep into why Facebook Ads are set to be the best money-making opportunity in 2026. I cover:

    - The evolution of Facebook's AI and how it's revolutionizing ad targeting
    - How privacy changes are creating opportunities for savvy advertisers
    - Real-life case studies of businesses scaling with Facebook Ads
    - Actionable strategies to leverage Facebook Ads for massive growth
    - Common misconceptions about Facebook advertising and how to overcome them
    - Tips for optimizing your ad spend and maximizing ROI
    - The future of Facebook Ads and how to stay ahead of the curve


    Ready to unlock the secret to explosive business growth in 2025? Discover why Facebook Ads are about to become the ultimate money-making machine for savvy entrepreneurs.

    In this episode of The Scaling Season, I pull back the curtain on the future of Facebook advertising. You'll learn why the platform's evolving AI, integrated commerce features, and changing privacy landscape are creating unprecedented opportunities for businesses willing to think big.

    Imagine scaling your business to 7 or even 8 figures using the power of Facebook Ads. I'll show you exactly how it's possible, sharing real-world case studies and actionable strategies that you can implement immediately. Whether you're a seasoned advertiser or new to the game, this episode is packed with insights that will transform your approach to digital marketing.

    Don't let this golden opportunity pass you by. Tune in now to discover:
    - How Facebook's AI is revolutionizing ad targeting and what it means for your business
    - The secret to turning casual scrollers into loyal customers
    - Why privacy changes are actually a blessing in disguise for smart advertisers
    - Step-by-step strategies to scale your ad spend without tanking your ROAS
    - And much more!

    I'm Joly Tematio, your guide to scaling success, and I'm here to help you navigate the exciting future of Facebook Ads. With over a decade of experience in digital marketing and a track record of helping businesses skyrocket their growth, I'm bringing you the no-fluff, actionable advice you need to succeed in 2025 and beyond.

    Whether you're a coach, consultant, e-commerce entrepreneur, or service provider, this episode is your roadmap to leveraging Facebook Ads for unprecedented growth. Don't miss out on the strategies that could take your business to the next level.

    If you got value from this episode, it would mean the world if you could leave us a review and share it with an entrepreneur it can help :)

    Connect with me on socials:
    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co




    #SmallBusinessTips #GrowingAnOnlineCoachingBusiness #SocialMediaStrategy #OnlineAdvertising #GrowingAnOnlineBusiness #SocialMediaAdsStrategies #InstagramAds  #OnlineAdvertisingforBusinessGrowth #FacebookAds #MarketingTips #OnlineExperts Joly Tematio



    37 min
  • Why Your Marketing Is No Longer Working & What To Do To Fix It | Ep. 68

    Why is your marketing no longer working? What should you do to fix it?

    Is your once-reliable marketing suddenly hitting a wall? You're not alone. In this episode of The Scaling Season Podcast, I'm diving deep into the silent killers of marketing effectiveness and revealing the strategies you need to get back on track.

    Drawing from over a half a decade of experience helping businesses across various industries, I'll unpack:

    - The hidden shifts in consumer behavior that are making your old tactics obsolete
    - Why the "set it and forget it" approach to marketing is a recipe for disaster in today's fast-paced digital landscape
    - The critical metrics you're probably overlooking (and why they matter more than ever)
    - How to diagnose exactly where your marketing funnel is leaking prospects
    - The counterintuitive approach to content creation that's working wonders for my clients right now

    But I won't just leave you with the problems. I'm sharing actionable solutions, including:

    - My "Adaptive Marketing Framework" for staying ahead of market changes
    - The often-overlooked tweak to your customer avatar that can reignite your campaigns
    - How to leverage AI and automation without losing the human touch
    - The content repurposing strategy that's giving my clients 10x more bang for their buck

    Whether you're an online coach, consultant, or service-based business owner, this episode is your roadmap to revitalizing your marketing efforts. I'm pulling back the curtain on the same strategies that have helped my clients break through plateaus and achieve record-breaking growth.

    Don't let your marketing continue to underperform. Tune in now and arm yourself with the knowledge to turn things around!

    P.S. If you're tired of the guesswork and ready for a marketing strategy that delivers consistent results, let's talk.

    My team and I specialize in building end-to-end scalable client acquisition systems that scale your business peacefully and profitably.

    We've helped HUNDREDS of businesses just like yours overcome marketing roadblocks and achieve exponential growth. Ready to see what's possible? Schedule your strategy call now at https://drogonconsulting.co/vsl02 and let's chart your path to predictable, profitable growth!



    Connect with me on socials:
    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co




    #SmallBusinessTips #GrowingAnOnlineCoachingBusiness #SocialMediaStrategy #OnlineAdvertising #GrowingAnOnlineBusiness #SocialMediaAdsStrategies #InstagramAds  #OnlineAdvertisingforBusinessGrowth #FacebookAds #MarketingTips #OnlineExperts Joly Tematio

    27 min
  • From Crickets to Cash: How We Increased Sales by 1200% in 2 Weeks by Turning a Dormant List Into a Profit-Producing Asset | Ep. 67

    Can a "dead" email list really be resurrected into a cash-generating powerhouse? In this episode of The Scaling Season Podcast, I'm revealing how we turned a client's dormant email list into a goldmine, skyrocketing their sales by an astounding 1200% in just two weeks!

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    I'm pulling back the curtain on our exact strategy, giving you a step-by-step breakdown of how we breathed new life into a list that hadn't seen action in months. You'll learn:

    - The counterintuitive first step we took that most marketers overlook (it's not what you think!)
    - Our "Lazarus Technique" for re-engaging subscribers who've gone cold
    - The psychological triggers we used in our email sequences to drive massive action
    - How we crafted irresistible offers that had subscribers reaching for their wallets
    - The critical mistakes most businesses make with their email lists (and how to avoid them)

    This isn't just theory - I'm sharing real-world results and the exact templates we used to achieve this incredible turnaround. Whether you're an online coach, consultant, or service provider sitting on an neglected list, this episode is your blueprint for transforming it into a profit-producing asset.

    I'll also reveal how we combined this email strategy with targeted ads to amplify our results, creating a synergy that sent our client's revenue through the roof. 

    Don't let your email list gather dust for another day. Tune in now and discover how to unlock the hidden potential in your subscriber base!

    P.S. Ready to see these kinds of results in your own business? 

    My team and I specialize in creating end-to-end strategies that turn dormant assets into revenue-generating machines. We build scalable client acquisition systems that deliver qualified leads, appointments, and high-ticket sales consistently. If you're serious about explosive growth, let's talk. 

    Schedule your strategy call now at https://drogonconsulting.co/vsl02 and let's unlock your business's true potential.


    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co


    If you got value from this episode, leave us a review and share this with someone it can help :))











    #SmallBusinessTips #GrowingAnOnlineCoachingBusiness #SocialMediaStrategy #OnlineAdvertising #GrowingAnOnlineBusiness #SocialMediaAdsStrategies #InstagramAds  #OnlineAdvertisingforBusinessGrowth #FacebookAds #MarketingTips #OnlineExperts

    19 min
  • How to Run Facebook Ads Profitably Even If With A Small Budget and A Tiny Audience | Ep. 66

    How can Facebook ads be run profitably even With a small budget and a tiny audience?

    If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))

    Is it possible to run profitable Facebook ads with a shoestring budget and a tiny audience? Absolutely! In this episode of The Scaling Season Podcast, I'm busting the myth that you need deep pockets and a massive following to succeed with social media advertising.

    I'll walk you through my battle-tested strategies for maximizing your ad spend, no matter how small, and targeting your ideal clients with laser precision. You'll discover:

    - The counterintuitive approach to audience targeting that works wonders for small businesses
    - My secret sauce for crafting scroll-stopping ad copy that converts
    - How to leverage Facebook's algorithm to your advantage, even with limited data
    - The one metric you should obsess over (hint: it's not just ROAS)
    - Real-world case studies of clients who've scaled from zero to hero using these exact tactics

    Whether you're an online coach, consultant, or service provider looking to amplify your impact and income, this episode is your roadmap to Facebook ads success. I'm sharing the same strategies that have helped my clients generate millions in revenue, tailored for those just starting out or working with tight budgets.

    Ready to turn your Facebook ads from a money pit into a profit machine? Tune in now and prepare to transform your advertising game!

    P.S. If you're serious about scaling your revenue and want expert help in building a sustainable client acquisition system, let's chat. My team and I specialize in creating end-to-end strategies that scale your business peacefully and profitably while you focus on the things you really enjoy.

    Schedule your call now at https://drogonconsulting.co/vsl02 and let's take your business to the next level!




    Connect with me on socials:
    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co




    #SmallBusinessTips #GrowingAnOnlineCoachingBusiness #SocialMediaStrategy #OnlineAdvertising #GrowingAnOnlineBusiness #SocialMediaAdsStrategies #InstagramAds  #OnlineAdvertisingforBusinessGrowth #FacebookAds #MarketingTips #OnlineExperts

    27 min
  • Scaling to 7-Figures with Facebook Ads: The Ultimate Playbook That's Working Right Now | Ep. 65


    Are you ready to turn your Facebook ad spend into a cash-generating machine? Imagine waking up to a flood of high-ticket sales, all from a single, well-executed Facebook ads campaign. This isn't a pipe dream – it's exactly what I've helped my clients achieve, and I'm about to show you how.

    Today, I'm pulling back the curtain on the exact Facebook Ads strategy that's generated millions for my clients. Forget everything you think you know about running ads. The landscape has changed, and if you're still using outdated methods, you're leaving money on the table.

    I'll reveal:
    • Why your "evergreen" funnel is probably bleeding money (and what to do instead)
    • The pre-launch mistakes that are sabotaging your results before you even begin
    • How to choose between a bootcamp/challenge or webinar format (and when to use each)
    • My counterintuitive approach to selling that feels natural and converts like crazy
    • The exact Facebook Ad strategies to use at each stage of your launch for maximum impact

    I've used this exact method to help coaches, consultants, and course creators scale from 5 to 7 figures. One client went from struggling to sell a $2,000 program to easily enrolling students in a $10,000 mastermind – all through the power of strategic Facebook Ads and live launching.

    Picture this: You launch a Facebook Ads campaign and watch as your ROI climbs to 3x, 5x, even 10x your ad spend. You're not just covering costs; you're scaling your business faster than you ever thought possible. With my proven formula, you'll learn how to:

    • Build a targeted, engaged audience that's primed to buy (before you even launch)
    • Craft lead magnets that fill your funnel with qualified, high-intent prospects
    • Structure your live event for maximum impact and conversions
    • Master the art of the "value-to-pitch" transition that feels natural and sells
    • Create a post-launch sequence that turns fence-sitters into paying clients


    If you got value from this episode, leave us a review and share this with someone it can help :))

    Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02



    Don't forget to subscribe, leave a review, and share this episode with other entrepreneurs who are ready to scale. Your success is my mission, and together, we're going to crush it!

    #FacebookAds #LiveLaunch #DigitalMarketing #BusinessGrowth #LaunchStrategy #OnlineMarketing #ScalingTips #SocialMediaAdvertising #MarketingROI #HighTicketSales

    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

    13 min
  • Why 81% of Business Owners Lose Money with Facebook Ads and How to fix it? | Ep. 64

    Are you tired of watching your hard-earned money disappear into the Facebook ad void? You're not alone.

    A shocking 90% of business owners are losing money on this platform. But what if you could flip the script and join the elite 10% who are scaling their businesses and multiplying their ROI?

    In this episode of The Scaling Season, I pull back the curtain on the five critical mistakes that are sabotaging your Facebook ad campaigns. You'll learn:

    • Why your "spray and pray" targeting strategy is bleeding your budget dry
    • The costly error of the "set it and forget it" mentality in the age of AI-driven advertising
    • How to escape the "creative guessing game" and make data-driven decisions that skyrocket your conversions
    • The hidden "leaky funnel" that's stealing your potential customers (and how to plug those holes)
    • Why chasing "shiny object" strategies is keeping you from sustainable ad success

    Imagine transforming your Facebook ads from a frustrating money pit into a predictable, scalable revenue engine. Picture yourself confidently scaling your daily ad spend from $100 to $1,000, all while maintaining a healthy ROI. 

    • Create hyper-specific buyer personas that slash your cost per lead by up to 70%
    • Implement automated rules and daily optimization tactics that can triple your return on ad spend
    • Master the art of A/B testing to decrease your cost per purchase by 40% or more
    • Craft a seamless customer journey that turns clicks into loyal, paying clients
    • Build a sustainable ad strategy that consistently generates 4-5x ROI

    Whether you're an e-commerce entrepreneur, a service provider, or a business coach, these strategies are your ticket to finally cracking the Facebook ad code and scaling your business to new heights.

    Ready to stop wasting money and start dominating your market with Facebook ads? Tune in now to arm yourself with the knowledge and tactics you need to join the top 10% of profitable advertisers. And don't forget to share this episode with fellow entrepreneurs struggling to make Facebook ads work – let's build a community of scaling superstars!

    For personalized strategies to turbocharge your Facebook ad campaigns, visit www.drogonconsulting.co/vsl and book a strategy call with me and my team.
    It's time to turn your ad spend into profit – starting today!

    #FacebookAds #ROI #DigitalMarketing #BusinessGrowth #AdStrategy #OnlineMarketing #ScalingTips #SocialMediaAdvertising #MarketingROI #BusinessScaling


    Timestamps:
    00:00 - Introduction and the Facebook ad revenue paradox
    03:00 - Mistake #1: The "Spray and Pray" approach to targeting
    07:00 - Mistake #2: The "Set It and Forget It" mentality
    11:00 - Mistake #3: The "Creative Guessing Game"
    15:00 - Mistake #4: The "Leaky Funnel" syndrome
    19:00 - Mistake #5: The "Shiny Object" distraction
    23:00 - Recap and actionable steps

    32 min
  • The #1 Mistake Stopping You From Scaling Profitably Your Facebook Ads Campaigns | Ep. 63

    "Holy cow, I just blew $5,000 on Facebook ads and got nothing but crickets."

    That was me, in 2019. I was ready to throw in the towel, convinced that scaling Facebook ads was a pipe dream reserved for the chosen few. But then I stumbled upon a discovery that turned everything around.

    Fast forward to today, and I'm sitting on a Facebook ads strategy that's generated millions for my clients. We're talking about scaling from $100/day to $10K/day - profitably.

    And the best part? It works whether you're selling a $27 ebook or a $25,000 mastermind.

    In this no-holds-barred episode, I'm ripping off the band-aid and exposing the ugly truth about why 90% of businesses fail to scale their Facebook ads.

    I'm laying out my entire 3-phase Facebook Ads scaling blueprint. You'll discover:

    • The pre-launch ritual that primes your audience to buy (even before you spend a dime on ads)
    • How to craft lead magnets that convert like crazy, even as you 10x your ad spend
    • The secret to choosing between bootcamps and webinars for maximum scalability
    • My "value-to-pitch" transition technique that feels natural and sells like gangbusters
    • The post-launch sequence that turns tire-kickers into high-ticket clients on autopilot

    This isn't theory. I've used this exact method to help coaches go from struggling to spend $500/day to easily scaling to $25,000/day with a positive ROI. One client even pulled off a $350,000 launch using this strategy.

    Now, let's get real for a second. If you're looking for a magic button, this isn't it. Scaling Facebook ads profitably takes work. But if you're ready to roll up your sleeves and implement a proven system, you're in the right place.

    By the end of this episode, you'll have a clear roadmap to scale your Facebook ads without watching your ROI nosedive. You'll know exactly what metrics to track, how to structure your offers for maximum scalability, and the common pitfalls to avoid as you ramp up your ad spend.

    Ready to turn your Facebook ad campaigns into a scalable, profit-generating machine? Hit that play button now. And if you're serious about implementing this strategy in your business, head over to https://drogonconsulting.co/vsl02 after the show to book a strategy call with my team at Drogon Consulting.

    Your days of unprofitable ad scaling are over.

    If you got value from this episode, leave us a review and share this with someone it can help :))



    Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02



    #FacebookAdsScaling #LiveLaunch #DigitalMarketing #BusinessGrowth #ScalableMarketing #OnlineMarketing #ROASMastery #SocialMediaAdvertising #MarketingROI #HighTicketSales

    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

    9 min
  • How to Use Facebook Ads and a Live Launch To Make More Sales & Grow Your Income | Ep. 62

    You're tired of pouring money into Facebook Ads without seeing the ROI you deserve. You know there's massive potential in social media advertising, but every time you try, it feels like you're throwing cash into a black hole. Sound familiar?

    I get it. I've seen countless business owners struggle with the same issue. They've tried evergreen funnels, they've dabbled in live launches, but nothing seems to move the needle. They're left wondering if Facebook Ads are even worth it anymore. The truth is, most people are approaching Facebook Ads all wrong, especially when it comes to selling high-ticket offers.

    Imagine watching your competitors scale their businesses with seemingly effortless Facebook Ad campaigns while you're stuck in the same place, launch after launch. It's frustrating, it's demoralizing, and it's costing you more than just ad spend – it's costing you time, energy, and the impact you could be making in your industry. Every day you struggle with ineffective ads is another day you're leaving money on the table and falling behind in your market.

    But here's the good news: I've cracked the code on turning Facebook Ad spend into multiple 6-figure launches, and in this episode, I'm laying it all out for you. I'm sharing my exact 3-phase Facebook Ads live launch strategy that's generated $350,000 launches for my clients. Whether you're selling a high-ticket program, info product, or even an event, this is the blueprint you've been missing.

    I'll show you:

    • Why your "evergreen" approach might be killing your conversions (and what to do instead)
    • The pre-launch mistakes that are sabotaging your results before you even begin
    • How to choose between a bootcamp/challenge or webinar format (and when to use each)
    • My counterintuitive approach to selling that feels natural and converts like crazy
    • The exact Facebook Ad strategies to use at each stage of your launch for maximum impact

    Imagine transforming your Facebook Ads from a money pit into a predictable, scalable revenue engine. Picture yourself confidently investing in ads, knowing you'll see a 3x, 5x, or even 10x return. With my proven formula, you'll learn how to build a targeted, engaged audience that's primed to buy, craft irresistible lead magnets that fill your funnel with qualified prospects, and create a post-launch sequence that turns fence-sitters into paying clients.

    I've helped coaches, consultants, and course creators go from struggling to scaling with this exact method. Now it's your turn. Hit play now and get ready to revolutionize your Facebook Ad strategy. Your next 6-figure launch is closer than you think.

    If you got value from this episode, leave us a review and share this with someone it can help :))

    Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02


    Connect with me on socials:

    LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co



    #FacebookAds #LiveLaunch #DigitalMarketing #BusinessGrowth #LaunchStrategy #OnlineMarketing #ScalingTips #SocialMediaAdvertising #MarketingROI #HighTicketSales




    17 min

About The Scaling Season | Advertising Strategies for Business Owners

From the publisher's feed

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been…