E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients.

I, first, demystify what Schema markup actually is.

Then, I explain the lie SEO agencies and consultants use, giving examples.

Next I share when you need to worry about Schema markup.

Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant.

Don't let agencies and consultants take money from you with this lie!

⭐️ Google's General structured data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies

⭐️ Schema Markup Validator: https://validator.schema.org/

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: Chatbase's SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase's Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase's Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #digitalmarketing