The School of Self-Mastery: Business, Money, Life

Becky Straw is the Co-Founder and Chief Adventurist for The Adventure Project, a new nonprofit “adding venture” capital to support entrepreneurs in developing countries. Her and her co-founder were inspired by a passion to revolutionize giving, and create a movement to marry good intentions with measurable impact. Becky was 29-years-old when they launched.

In their first four years, The Adventure Project has engaged 6,000 Americans to help create 894 jobs in India, Kenya, Uganda and Haiti. Those entrepreneurs will go on to serve over one million people to better health care, food and water. Their goal is to create one million jobs in the next ten years.

Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water and graduated from Columbia University with a Master’s in International Social Welfare. Becky is also the recipient of this years Diane von Furstenberg People’s Voice Award for female founders making a difference.

In this episode Becky shares:

- how to launch a nonprofit with $4,000

- why to jump in w/ faith when dealing with obstacles/rejection

- how to ask for help

- how to fundraise from grassroots supporters

- how / why she decided to start a nonprofit focused on jobs

- how to be sure you are creating impactful change in the world

- why jobs are critical to ending extreme poverty

World Food Day is today - Friday, October 16th - we're asking for supporters to specifically support farmers, with a $5,000 matching gift challenge!

Did you know most farmers in Sub-Saharan Africa don’t grow enough to feed their families? I know, it’s crazy. But, when they are able to buy an irrigation pump, everything changes. One irrigation pump can lift a farmer and his family out of poverty and into the middle class in only one harvest. On average, each farmer grows enough to sell produce to 77 community members, and earns enough to send one child to school for the first time.

We're joining forces with The Adventure Project to raise money to support farmers in developing countries. You can make a contribution here -- anything helps! www.adriennedorison.com/adventureproject

Your business is an extension of you, so while it IS separate, there will always be some ways that you're reflected in it.

It will always reflect your strengths and weaknesses.

It will always reflect your personality.

And most importantly, your business will always reflect your personal core values.

They are the foundation and framework that your business is built on.

When you intentionally develop your core values, they increase your speed for decision making, help you avoid costly mistakes, reduce stress, and allow you to stay true to yourself and your customers.

The business will always reflect what you care about. So what are your core values?

Here are a few of mine as an example:

✔️ Authenticity: I always want my community to know I am being real with them. This means I don't only share the good stuff, I share it all. I want them to have the whole story and see even the ugly parts of my business and my life.

✔️ Relatability: I always want people to connect with my message and say “Oh wow, me too!” I want them to feel like we are in this together in our struggles and experiences.

✔️ Humor: I’ve got a naturally sarcastic and playful sense of humor in my everyday life. I want to use this to entertain and engage people and also lighten the mood so that they can hear the hard truth sometimes.

I always tell my clients we need to lighten up and have some fun because believe it or not, we're not creating oxygen.

✔️ Approachability: Regardless of how big my network and community eventually becomes, I always want to be approachable, this is one reason I have my dog in my branding, that's part of who I am and I know it makes me look and feel more approachable.

✔️ Generosity: I am a giver to the core and my business is no exception. I want generosity to shine through everything I do, and I also want to influence others to be generous as well. With our time, money and energy.

I have a few more that I won't go into major detail on, but they are things like: integrity, personal responsibility, challenge, encouragement, etc.

By being clear on my core values, I can make decisions for my business and for the future that align with these (and other) values.

Even as my life changes and my business evolves, knowing my core values for my business allows me to stay true to myself.

So what are yours? What do you care about that you also want the business to be about? What is a passion or purpose in your life that you want to transfer to be a business passion or purpose? What do you value that the business also needs to value?

I'm partnering with Becky Straw, co-founder of The Adventure Project, a new nonprofit “adding venture” capital to support entrepreneurs in developing countries. If you'd like to help support entrepreneurial farmers in developing countries, please click here to donate! Adrienne Dorison - The Adventure Project Campaign. -- adriennedorison.com/adventureproject

Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media.

On this episode Laura shares:

• how Edgar got started and how she brought it to fruition from idea phase
• the difference between Edgar & other social media content schedulers
• why evergreen content is crucial for your social media presence
• how & why you should repeat content on social media
• how $150,000/month became mundane income

You can connect with Laura here: http://lkrsocialmedia.com and you can meet Edgar here.

Why You Need To Schedule Your Social Media

Here are some statistics to consider for perspective, courtesy of BufferSocial.com:

– Social Media is ranked the #1 activity users do on the Web.

– Two new users join LinkedIn every second.

– YouTube reaches more U.S. adults aged 18–34 than any cable network.

– 189 million users of Facebook are mobile-only.

Without a doubt, the struggle that comes with rapid growth and increased usage is making sure your target audience is reached, and your company is being heard. Any company, no matter how big or small, can benefit from scheduling social media posts.

Top 5 Reasons for Scheduling Your Social Media

1. Daily Content

2. Primetime posting

3. Proactive

4. Ease of Use

5. Analysis

Social media is here to stay. It is becoming more and more prevalent among businesses and organizations. It is crucial that companies stay up to date on trends and the most efficient ways on how to reach their audience through all social media outlets, even when it's not necessarily convenient!

Connections Turned Clients - FREE 17 page guide - 7 simple steps to start connecting with clients you're going to love working with!

Access to my free Social Media Eti-Kit - so you can stop wasting time and get more engagement online.

Sarah Liddle is a certified professional coach, wellness teacher, healer, writer, and the founder and director of Coach School. She has been published in Succeed Magazine, Inner Self, Huffington Post, YFS Magazine, The Art of Healing, Insight and Vision Magazine.

She holds a diploma in Life & Career Coaching, as well as in human resources management, and earned an International Certificate in Life Coaching through the International Coaching Academy, a Certificate in Adult Teaching, a Certificate 2 in Body Ecology, and she also holds a Level 3 Masters Certificate in Reiki.

Sarah Liddle’s street cred is impressive.

Sarah Liddle says that she has created Coach School to be a program for anyone, anywhere, anytime. Through her own experiences she has come to accept who she is and she wants to lead by example by creating a school that is based on compassionate edge and self expression.

On today's episode Sarah shares:

• top tips for new coaches starting out
• why life coaches are marketing the wrong thing
• what it means to run a successful coaching business
• how to stop yourself from comparing yourself with other business owners

You can find Sarah @ sarahliddle.com and Coach School here.

sarahliddle.com/coachschool

Thais Guimaraes is a women’s leadership coach, yoga/meditation teacher, mentor and leader. She supports healers, teachers, coaches, trainers and heart centered women to optimize their lifestyle, create a spiritually badass business, make a bigger impact, and lead from their authentic feminine power so they can BE the change they wish to see in the world. Her mission is to evoke a change in consciousness in order for every woman to feel empowered to live their purpose, shine their light and be a catalyst for greatness.

On this episode Thais shares:

• how women can step into their power as leaders

• how to make empowered decisions

• how to be more spiritual in your everyday life + business

• why meditation can happen anywhere

• what it means to really be "ready"

You can find more from Thais here.

Want to simplify your sales and join my pilot program where we're covering sales for non-salesy humans - find more here & get my free guide to turn your connections into clients --> www.adriennedorison.com/pilot

To-do lists are great, right?

Wrong. I want you to throw yours out.

In this episode we're talking about why your to-do list sucks, doesn't work and makes you feel like a failure.

We'll implement some new strategies instead:

• done lists
• most important missions
• NOT to-do lists

Find out how to do sales in a non-salesy way with my Simplified Sales pilot program. Download the Connections turned Clients guide for free here.

Keith Griffis helps entrepreneurs package and sell their brain while giving their heart. He does this via his Facebook group online creators launch pad and his podcast sell your brain give your heart where he interviews top people in the field to understand how they're selling without being sleazy.

On this episode Keith shares how to:

• grow a super engaged Facebook group (for free)
• launch a product using Facebook
• connect with ideal clients just by being you
• use your brain and your heart to sell your work
• run your business from your cell phone

You can find Keith here: www.keithgriffis.com, but you're more likely to find him here in the Online Creators Launchpad Facebook group.

Most business owners know that in order to be successful, they’ve got to set goals. But despite this, many business owners don’t actually do it.

Of the business owners that do set them, just like New Year’s resolutions, most don’t follow through.

There’s a whole load of reasons why you don't achieve your goals, typically they are excuses.

When you set big goals, many people feel a sense of overwhelm. Rather like standing at the bottom of a huge mountain, the size of the goal before you, just like the mountain, appears to be enormous.

Instead, let's use 90 day goals to eat the elephant one bite at a time.

If you break a task or goal into smaller chunks, it’s a lot easier to achieve.

Consequently, the most successful way for you to achieve a big goal is rather than creating a plan to tackle your goals for the year, is instead to focus on your goals for the next 90 days.

So, having a goal for the year is great, but being really clear what you’re going to achieve in the next 90 days towards that big goal, makes it much more likely that you’ll achieve it.

What’s more, having a smaller goal over a shorter period makes it much easier to get everybody to move forward at the same time.

Why 90 Day Goals Are Better Than Year Long Ones:

- 90 Day’s isn’t too long

- 90 Day’s isn’t too short either

- Parkinsons Law - work expands to fill the time available for its completion means that if you give yourself a week to complete a two hour task.

- Helps motivate you - you're more likely to stay motivated when you have WINS

- You can reset them quickly

- You aren’t tempted to spread yourself too thinly by trying to achieve too much

Tips To Achieve Your 90 Day Goals:

1. Write them down - 42% more likely to achieve them

2. Keep them visible

Maru Iabichela had a rough first year in business, she spend TONS of money trying to fix the problem and nothing seemed to work. Until she let all of that stuff go and started to be herself, started to share her real stories, her real values, viewpoints and message. And that’s when everything changed.

Maru has used the power of vulnerability to transform her business and that’s what we’re talking about on today’s episode - how to use vulnerability and transparency to grow your business.

Maru Iabichela "The Happy Entrepreneur" is a life & business coach helping entrepreneurs stop the doubt and fear that comes with becoming an entrepreneur, learn to trust themselves, and make their dreams for happiness and freedom their new reality!

You can get her webinar on What NOT To Do in Your First Year of Coaching here.

bit.ly/turnbizaround

Get access to my "How I Paid Off $45k in Debt in 6 Months" webinar and exact budgeting spreadsheet here - adriennedorison.com/clarkhoward