The School of Self-Mastery: Business, Money, Life

Kelly Lynn Adams and I both know how to hustle on the side of a corporate day job. Kelly Lynn has made it her entire business mission to help women make their side business work.

Today Kelly Lynn Adams and I talk about:

• how to grow a business on the side of a day job
• why she went BACK to corporate
• how she secured tons of press (for free)
• why she started an after 5 movement

As a certified business, leadership and life coach, writer, motivational speaker and founder of KellyLynnAdams.com, Kelly Lynn has helped hundreds of women build smart and sustainable businesses. Kelly Lynn has created a movement called The After 5 Club that helps 9 to 5'ers who want to start and grow a business, monetize their passions, maximize their time and manage their mindset.

She is on a mission to help one woman and one business at a time realize that they can be, do and have anything that they desire. On her path to leave a legacy for the next generation to come, she teaches woman on how to do the same.

Kelly Lynn’s passion for business, love of entrepreneurship and proven success secrets are often sought out by the media, she has been featured on Forbes.com, Huffington Post, GMA’s Tory Johnson’s Spark & Hustle, FOX, CBS & ABC. She is regularly a guest speaker for companies including PNC Bank and you can see her must watch business videos on her YouTube channel KellyLynnAdamsTV and Periscope.

Resources:

kellylynnadams.com

theafterfiveclub.com/freevideotraining

With Apple's new iPhone 6s iteration just being released, it was essential that I talk about all the things that Apple does right that we can learn from as entrepreneurs and marketers.

The only thing that’s changed - is everything.

1. Continuous Improvement

Create a minimum viable product!

By constantly improving what you offer and developing new, high value products and services, you provide a compelling reason for:

•Existing clients or customers to keep buying from you and recommending you to their friends.

•New clients or customers to be attracted to your products or services.

2. Communicate in the Language of Your Audience

It makes no sense to talk about things like megabytes, gigahertz, and processing power to customers that simply don’t care about technical jargon.

Take a look at any Apple product page and you’ll find that though they do discuss product specifications and technical information, it’s hidden behind the benefits that their audience is truly after.

Instead of display resolution, you’ll see phrases like “edge to edge glass,” “retina display,” and “LED backlighting.”

Sure, the jargon is there for those that need it, but it’s presented in a way that makes you want to learn about megapixels, rather than shy away from them. The art is in the copy, not in the features.

3. Build a Tribe

Apple listens to their people. In fact, they also predict what their people will want before anyone even thinks to dream it up.

It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”

They know that they serve an elite audience, and rather than back away from that fact, they embrace it, they nurture it.

4. Be Simple

We know that web users prefer scannable, skimmable content. Research shows that only 16% of website visitors read every word on a page, and 79% of web users reported they simply scan the page.

To streamline and simplify your marketing copy, think about what your customers actually need to know, and get rid of the rest. Some questions to ask yourself:

What is our most compelling value proposition?

What are the most significant benefits of our product to consumers?

What is the minimum amount of information we can provide to our website visitors to help them make a decision?

How can we present this information in a simple way?

The primary goal of your website or ad copy should be to simplify the decision making process for your customers.

Pop over to the Society of Self-Mastery Facebook community and let me know what you're doing to be more like Apple.

Businessman and Life Coach, Aaron T. Walker, has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He enjoys helping others and believes experience is a great teacher. 35 years of entrepreneurship and marriage have given Aaron a wealth of experience. Aaron continues to reach new heights and broaden his perspective of the terrain by examining his experiences and growing from them.

In this episode, Aaron and I talk about:

• how people can reach their full potential and discover their identity
• what it means to live a successful & significant life
• how grit and determination has paid off for Aaron
• his millionaire payoff and how it led him into a life without meaning
• why it's important to have honest friends in business

You can find Aaron @ viewfromthetop.com

And he's created some free resources for The School of Self-Mastery students here: viewfromthetop.com/mastery

Are there any haters in your life? Someone who is discouraging you from pursuing your goals and dreams, perhaps? Someone who thinks that you are joking and says “It’s impossible!” when you share your grand plans for your future? Someone who sabotages you when you try to create a new habit or quit a bad one? Someone who is keeping you from achieving your highest potential?

Here are 8 Tips for Handling Haters:

1. Protect your goals

2. Assess the hater's background

3. Evaluate the hater's words

4. Ignore

5. Don't engage

6. Remove the hater from your life

7. Surround yourself with positive influencers

8. Stay focuses on your vision

Collaborate with us at the Collaborich Conference here!

Collaborich Conference goes live on Sept 30th - Oct 2, 2015. I will be one of the featured speakers at the www.CollaborichConference.com

It’s kind of epic. Imagine,

30 Radically Successful Female Entrepreneurs

3 Business Building Days

1 Sweet Little Virtual Home

$0 Pricetag.

Stephanie Nickolich founder of The #Collaborich Conference aka ‘The Millionista Mentor’ is a doubt crushing, confidence creating, cash catapulting success strategist, that teaches female coaches how to shift their money mindsets, capitalize on their greatest strengths and create solid strategies for success. Stephanie’s no bull, to the point approach drives women straight to the success they desire. Never one to blend in, Stephanie first made heads turn as a Sales Strategist in corporate america building a 1.2 million dollar wholesale business in just one years time. Not satisfied with working “for the man”, she first tasted entrepreneurial success as founder of the e-commerce empire Accessory Fanatic.

The next natural step in her career was to create an online community for women in business known as Success Society www.styleyoursuccess.com which currently attracts thousands of women monthly to Connect, Collaborate and Capitalize on their dreams. Stephanie’s fun, outspoken style has garnered nationwide acclaim appearing on various live television shows and media outlets such as Good Day Austin, Twin Cities Live, Hustle & Heart TV, Empowering Women Radio, The Brave Entrepreneur, Mentoring Women’s Network, and a finalist on Dream Big America.

Sign up for the Collaborich Conference here.

Lea left the high paying and high powered world of corporate finance 4 years ago to sell - of all things -- meats by mail. She opened her company, Pig of the Month BBQ, and grew revenues to 7 figures using growth hacking and DIY PR techniques. She's now getting set to launch her own marketing masterfully course to help budding entrepreneurs get their businesses off the ground and into the next level.

On today's episode Lea and I talk about:

• how to get tons of press on the cheap
• growing your list quick
• getting your first 10k instagram followers
• hacking SEO
• getting conversions
• keeping your customers happy, even when it's super challenging

Lea has created an instagram cheatsheet for you that you can download here: How to Get Your First 10k Instagram Followers.

www.adriennedorison.com/50download

The Law of Action is one of the most overlooked of the Universal Laws, stating that you must take action to get what you desire.

When I say it is the most overlooked I mean in all the books and audios about the Universal laws and the Law of Attraction, they all seem to talk about visualizations and positive thinking, not that thats bad, but few talk about the fact that you must also take ACTION on these thoughts and feelings.

You can not bring what you want into being, without taking action. Yes, the positive thoughts are important. Everything first starts as a thought in your mind.

But, without action, these are merely daydreams. Action along with positive intention is what brings your dreams to life.

Today we're talking all about the 2 main steps to manifest your desires.

1. Know what you want - have a strong desire to actualize it, believe that it's possible, and have a high level of expectation that it will happen.

2. Take action to get it.

We all have "a beast" within us, and yet, there are times when the power of our mind keeps it from being unleashed. But, when we tap into our true instinctive nature, that's when we allow ourselves to play at the highest level. And, it does not matter if you are a professional athlete, or a CEO, or an entrepreneur or simply someone who seeks to get more out of everyday life. The principles are the same.

Dave Austin is an International bestselling author and a highly sought after "mental performance coach" to professional athletes. As founder of Extreme Focus he is best known for his "game ready" visualizations, which have helped NFL, MLB, Olympic, and college athletes achieve extraordinary results, along with assisting business leaders and Fortune 100 and 500 companies excel to new heights. As a former professional athlete himself, Dave uses his firsthand knowledge and experience to help get his clients "in the zone" and is affectionately known as the "secret weapon" when it comes to a competitive edge.

http://www.extremefocus.com

beabeastbook.com

Many people struggle with money, that's why we talk about it a lot. They yearn for the stability that it provides, but aren’t sure how to go about finding it. Barbara Stanny's book, Secrets of Six Figure Women, profiles six figure earners - who were serial underearners until they changed their mindset – often because something drastic happened (e.g. a divorce, bankruptcy, etc).

Stanny goes on outline the key traits of under earners, and since we talked to Barbara yesterday I thought it would be useful to share her insights here to start a discussion about an often-taboo topic – money. How much we’re making, or how little we’re making, and why.

But first: What is a serial underearner? According to Stanny:

“to repeatedly gain less income than you need, or than would be beneficial, usually for no apparent reason and despite your desire to do otherwise.” Simply put, an underearner is anyone who earns below her potential.Underearners aren’t all poorly paid, however. You can make six figures and still fall into this under earner category. What distinguishes an underearner is that she/he should bring in more, and genuinely wants to, but for whatever reason, doesn’t… It’s estimated that one out of every three workers is an underearner, most of them women.

Stanny goes on to outline the characteristics of the typical underearner:

Underearners have a high tolerance for low pay.

Underearners are willing to work for free. Underearners are lousy negotiators. Underearners practice reverse snobbery. Underearners believe in the nobility of poverty. Underearners are subtle self-saboteurs. Underearners are unequivocally codependent. Underearners live in financial chaos.

Barbara Stanny is the leading authority on women and wealth. Her mission - to revolutionize women’s relationship with money. As a best-selling author, sought after speaker, workshop facilitator and money/wealth coach, Barbara has helped millions take charge of their finances and their lives.

Barbara’s background in business, her years as a journalist, her Master’s Degree in Counseling Psychology, her extensive research and her own dramatic experience with money gives her a unique and powerful perspective on women’s financial issues. She has been featured on Good Morning America, The View, Extra, The O’Reilly Report and many times on CNN, MSNBC, CNBC, Fox News, PBS and NPR, as well as the New York Times, and USA Today. She has written the following books:

• Prince Charming Isn’t Coming: How Women Get Smart About Money

• Secrets of Six-Figure Women: Surprising Strategies to up Your Earnings and Change Your Life

• Overcoming Underearning: A Five-Step Plan to a Richer Life

• Finding a Financial Advisor You Can Trust: A Guide for Investors and Those Who Want To Be

• Breaking Through: Getting Past the Stuck Points in Your Life

• Sacred Success: A Course in Financial Miracles

For more information on Barbara Stanny and her work please visit: www.BarbaraStanny.com