E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for "The Screaming Chicken Game."

These mechanics are brilliant and can be copied across products.

The game was the most downloaded game in October 2024 due to its viral mechanics made explicitly for TikTok and Instagram Reels.

It also invited tons of copycats exploiting the game's lack of ASO (app store optimization) knowledge to rank above the game for its own keywords!

Wild digital marketing story here.

Shared on the show: https://www.indiehackers.com/post/tech/the-screaming-chicken-game-uses-tiktok-to-top-the-game-download-leaderboards-I5QnJacIiUcdqrmnjCHm

00:00 Nostalgic Green Screen Setup 00:22 Introduction to The Screaming Chicken Game 01:27 Virality and Monetization 03:16 TikTok and Instagram Reels Impact 04:25 Marketing Insights and Competitor Analysis 10:28 Podcast Outro

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#tiktokmarketing #instagrammarketing #saasmarketing #socialmediamarketing