Velvet Garvey is not too shabby when it comes to telling a story and sourcing the essential ingredients to conjure up a firecracker of a headline.

It is of no surprise then, when Velvet pitched to Channel 7 during Hack Your Own PR that her story snowballed into a viral success.

Velvet is the founder of Train My Mate, a platform that offers housework classes for men.

She came up with the concept after leaving her beloved career as a medical editor, to become a stay at home parent. Velvet was horrified to discover that motherhood actually equated to housework.

Feeling frustrated, she began to explore the concept of domestic labour and discovered that both the research and other women agreed: in the 21st century, women in relationships do the majority of housework and childcare, to the detriment of their relationships.

And so she created Train My Mate as a place for men to learn housework through fun and practical courses so that they can better support their partners and themselves.

And thanks to some well incredible research and groundwork, Train My Mate was featured on Channel 7 News, Sunrise, Studio 10, Triple M and the Daily Mail to name a few.

If you are wondering what the secret sauce is for viral news success, this episode is for you.

 

Find Velvet Garvey online

https://www.instagram.com/velvetgarvey/

https://www.instagram.com/trainmymate/

https://www.trainmymate.com/

 

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr