Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by two senior agency leaders – Graham Goodkind and Emily Morgan – to discuss the key factors behind agency longevity, focusing on profitability, agency culture and retention of talent.

Goodkind, former managing director of Lynne Franks PR and founder and chairman of Frank PR, is celebrating the agency’s 25th anniversary this year

Emily Morgan, managing director of operations and innovation at Red Consultancy, is also marking 25 years with the business.

In this episode, the pair chat about agencies avoiding over-reliance on major clients, how to achieve long-term profitability and the impact of AI on the PR and comms sector. 

The pair also offer one piece of advice to PR agency bosses, and discuss the importance of maintaining physical and emotional well-being when running a PR agency, and how leadership attitudes shape company culture.

Hosted on Acast. See acast.com/privacy for more information.