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Rick Liston shares how he built a highly successful wedding photography business by focusing on automation, outsourcing, and strategic marketing. He reveals how he streamlined his workflow, leveraged virtual assistants, and secured top venue referrals to create a sustainable and profitable business. Rick also discusses the balance between business and creativity, the power of SEO, and why putting yourself first ultimately benefits your clients. Whether you're a wedding photographer or filmmaker, this episode is packed with insights on working smarter, not harder!

Links Mentioned:

- 📖 Atomic Habits by James Clear - https://amzn.to/3ETQCeu

- Pic-Time (get a free month with code PERSPECTIVE) - https://pic-time.com/

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