(00:00:00) Intro

(00:00:22) Welcome back Alli Petriella

(00:01:18) Who should handle non-surgical calls?

(00:03:32) What is the end goal of a non-surgical call?

(00:05:54) How to respond to questions about pricing

(00:11:03) How to find out if patients are good candidates

(00:15:11) How to respond to patients worried about budget

(00:16:20) How to endorse your provider without sounding salesy

(00:18:26) Biggest takeaways about non-surgical callers

(00:20:42) Links and outro

Scheduling non-surgical appointments isn’t just about filling a spot on the calendar. It’s an opportunity to start a relationship.

Every first impression turns into trust. That means asking the right questions to understand what the patient is looking for, making sure they’re a good fit for the treatment, and setting clear expectations about what results they can expect.

To guide patients confidently, you need to know the treatments inside and out. But it’s not just about facts—it’s about sharing your excitement for what your providers do best. When you speak with genuine enthusiasm about their work, patients feel that energy, and it builds confidence.

Andrea and Alli reveal what it really takes to turn a quick call into a well-planned, high-converting patient journey.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
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HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. 

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io