Most authors struggle because they’re trying to reinvent the wheel every week. The secret? Create content pillars — 3 to 5 topics you always talk about that align with your mission, audience, and offers.

For example:

• If you’re a children’s author — your pillars might be emotional learning, family connection, and creative play.
• If you’re a business coach — think mindset, marketing, and systems.
  
  

Everything you post should fall under one of those pillars. Once you have them, you’ll never run out of content again — you’ll just keep rotating themes.

Action Step:
Today, write down your top three content pillars — the things you want to be known for.

Take one small action this week to move closer to your goals — and if you want a full system for your content strategy, head to womeninpublishingsummit.com/content-calendar. Let’s make your marketing work for you!