This week on the Franchise Hot Seat podcast, we had the pleasure of speaking with Kayla Ryan, a young franchisor making waves in the industry. Kayla shared her insights on people-to-people marketing and how she's been able to connect with Gen Z and millennial consumers. She also discussed the challenges of being a young franchiser and how she's been able to overcome them. 

Kayla's unique approach to building relationships with her customers and franchisees is truly inspiring and definitely worth a listen for anyone in the franchising industry. The episode was packed with valuable information and takeaways for established franchisors and those just starting out. Tune in to the Franchise Hot Seat podcast to hear more from Kayla and other industry leaders.

TIMESTAMPS:

[1:09.9] Start them young

[6:14.3] The cost of franchising today

[9:41.5] The younger generation has a lot going on

[11:26.6] Ask for help and you should receive it

[16:39.4] Lead forms: not the best way to get quality leads

[21:09.8] Human-to-human interaction is the most effective marketing strategy

GUEST BIO:

Kayla Ryan, the founder of Flick Switch Marketing, helped grow Home Based Franchise Group to 150 locations as VP/Marketing. Specializes in franchise development, building strong relationships, and converting leads to buyers through new strategies. Her understanding of business, franchising, and marketing has led to success for franchisors and franchisees. She challenges the norm and focuses on real relationships.

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

KAYLA RYAN:

LinkedIn: https://www.linkedin.com/in/kayla-ryan-5a176512b/

Flick Switch Marketing: https://www.linkedin.com/company/flick-switch-marketing/

Facebook: https://www.facebook.com/kayla.ryan.585/