If you had 75 potential customers hanging on to every word and you had two hours to talk to them, how would you spend that time? In this episode, our guest is Steve Werner, in the last eight years, he has gone from failing at holding live events - to the point that one hotel told him they would never do business with him again - to holding over 41 successful live events for himself and 23 for his clients. He has spoken on hundreds of stages and critiqued and helped the sales presentations of hundreds more. During covid, he pivoted to helping online entrepreneurs launch webinars, which have produced more than 6.9 million dollars in sales over the past 18 months. 

 

In our conversation, Steve shares the lessons learned from his failures and how this has allowed him to provide actionable advice and tools and help businesses grow and succeed. He stresses out how to build a successful webinar and breaks down the two keys to achieving it. He emphasizes the reason why business owners should become known and trusted by their audience in order to increase sales and highlights the importance of having an action plan for your business. Listen and enjoy!

Key Highlights:

[00:01 - 07:43] Opening Segment

• Steve shares important lessons that led to his success today

• Anything worth doing is hard and requires effort
• How to market and sell to customers effectively

• Steve's strong passion for helping others grow and succeed

[07:44 - 27:00] How to Succeed When Your Dreams Don't Match Your Reality

• You have to ask yourself where you want to be in the future and figure out what steps will get you there

• When things don't go as planned, it's important to remember that it's not the end of the world

• Having a plan and taking small, consistent actions are essential to achieve success

• Three things you can do to make a big difference

• Reading every day, having great friends, learning from failures

• Entrepreneurs need to be willing to take the risk to succeed, and being reckless is not a good way to go about things

[27:01 - 44:02] Making Your Webinars More Successful

• When spending money on ads, you should know what you're looking for the ads to do

• How you're going to recoup your money, and what your sales process is

• The importance of having a plan for what to do if something goes wrong

• Why you should focus on telling stories about your personal life to connect with your audience

• Engagement is more important than teaching

• How to overcome a lack of action with your business

[44:03 - 54:37] Wapping Up!

• Things might go wrong but that doesn't mean you should radically change your business plan

• Steve on the rapid-fire questions

• Q&A: When is the timing right to add more services to your business?

Want to connect with Steve? Follow him on LinkedIn, and Facebook. Head to his website, and build a powerful, engaging presentation that is a money-making machine for your business!

Key Quotes:

"Everybody's got a plan until they get punched in the face." - Steve Werner

"Instead of talking at somebody, engage with them and bring them into what you're doing and use stories." - Steve Werner

"The more imperfect you are the more you'll relate to people." - Steve Werner

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

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