It takes a lot of effort, care, and passion to feed tens of millions of Americans. In this episode, Meny Hoffman talks to Shay Myers, an agriculture executive and the CEO of Owyhee Produce, a third-generation family farm and one of the largest vertically-integrated onion farms in the country. Shay reveals the secret to running a family business and working with the first generation to the second generation to move the business to scalability. He also shares his insight on how you can go from being a small farm to one of the top ten players in the United States, as well as how you can differentiate yourself and innovate in a market where everybody is doing the same thing.