David Krieger sits down with Justin Shriber, CEO and co-founder of Terret, to explore the dividing line between sales organizations that thrive with AI and those that don't.

With three decades of leading teams through major technology transformations at Oracle, LinkedIn, and high-growth startups, Justin has a front-row seat to how AI is reshaping sales.

In this episode, Justin breaks down:

• Which sales roles are most vulnerable
• How AI should act as a thought partner for sales reps
• Why most AI initiatives fail and how leaders can set the right scope to win early
• How AI is shifting sales from volume-driven lead generation to quality-driven engagement
• What "closed-loop revenue" looks like and why it's the future of forecasting, execution, and decision-making

You'll also hear how great sales leaders are using AI to transform rep behavior, improve deal quality, and expand margins without adding headcount.

This episode will challenge how you think about talent, tools, and what sales really looks like going forward.

Connect with Justin Shriber:

https://www.linkedin.com/in/justinshriber/

https://terret.ai/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger sits down with Thomas R. Leidigh, CEO and founder of Infinity, to unpack one of the most overlooked growth levers in sales: the buyer data hiding in your existing customer base.

After 30 years of building high-performing inside sales teams, Tom has seen the same pattern repeat itself—companies chase new logos while leaving millions in untapped revenue sitting inside their own accounts.

In this episode, Tom breaks down how analyzing your buyer data can reveal:

• Which customers are primed for upsell and cross-sell
• What unmet needs exist that your customers haven't voiced yet
• Where your true revenue potential is (and how much of it you're missing)
• How to build the sales talent and structure to actually capture that opportunity

You'll also hear how Tom's Buyerlytics® framework helps teams turn these insights into actionable, measurable growth.

If you want a clearer path to ROI-driven, sustainable revenue—starting with the customers you already have—this episode is your roadmap.

Connect with Thomas R. Leidigh:

https://www.linkedin.com/in/thomasleidigh/

https://www.infinitydelivers.com/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger sits down with Lee Salz, bestselling author of 7 business books and ranked #6 in the world on Global Gurus' Top 30 Sales Thought Leaders for 2025.

In this episode, David and Lee challenge the traditional discovery meeting approach that most salespeople rely on.

Here are the questions they tackle:

• Why do traditional discovery meetings fail?
• How can salespeople provide value in first meetings?
• How to create "consultation cliffhangers" that make prospects eager for the next meeting?

Sales leaders and revenue teams will leave with fresh ideas to rethink their approach, engage prospects more effectively, and ultimately drive higher results.

Connect with Lee Salz:

https://www.linkedin.com/in/leesalz/

https://salesarchitects.com/white_paper/top-10-ways-to-offer-meaningful-value/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with John Barrows, the founder and lead trainer of JBarrows Consulting, working with teams at Salesforce, LinkedIn, Google, and more. He's the author of I Want to Be in Sales When I Grow Up!.

In this episode, David and John tackle the anxiety many parents and sales leaders feel about the future of work. Here are the questions they try to answer during their conversation:

• What skills will remain uniquely human and valuable?
• What are the fundamentals for success in an AI world?
• What does adding value mean when AI can generate insights?
• Have we over-systematized everything to the point where people are easily replaceable?

This episode is a must-listen not just for parents, but also for sales leaders who want to help their teams thrive in this AI-driven world.

Connect with John Barrows:

https://www.linkedin.com/in/johnbarrows/

JB Sales Elite Program:

https://drive.google.com/file/d/1KzlX0ByV4Cp8LBfCz50vYde2KyaMlcHL/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with Jake Dunlap, CEO of Skaled and author of "The Innovative Seller." Jake brings 12 years of experience helping CEOs, CROs, and CMOs transform their businesses with AI-driven revenue strategies.

In this episode, we dive into:

• Outdated sales methodologies: The Challenger Sales, Predictable Revenue, MEDDIC, and BANT.
• The four C's framework: Commitment to technology and AI proficiency, current go-to-market strategy, customized sales journeys, consistent performance optimization, and generative AI deployment.
• Rapid-fire Q&A

Connect with Jake Dunlap:

https://www.linkedin.com/in/jakedunlap/

https://skaled.com/

https://meetjourney.ai/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with Frank Sondors, the co-founder and CEO of Salesforge. He helps B2B companies generate more sales pipeline and reduce costs by blending humans and AI agents. He scaled to $3M ARR in 12 months and is looking to get to $10M ARR next.

In this episode, we dive into:

• AI agents and human SDRs: Sales integration, blending human and AI, market testing with AI, pipeline efficiency, guardrails and safety in AI, SDR role evolution, AI-driven outreach, cross-customer learnings, autonomous and copilot modes, and the future of sales teams.
• Rapid-fire Q&A

Connect with Frank Sondors:

https://www.linkedin.com/in/franksondors/

https://www.salesforge.ai/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with Roee Hartuv, who heads the Revenue Architecture practice at Winning by Design. He's a B2B startup executive with more than 20 years of experience working at high-growth SaaS companies.

In this episode, we dive into:

• AI integration in sales: Technology landscape, AI's emerging role, changing buyer-seller dynamics, AI in customer interaction, future sales funnel impacts, human element in sales, competitive edge, and AI-driven GTM.
• Rapid fire Q&A

Connect with Roee Hartuv:

https://www.linkedin.com/in/roeehartuv/

https://winningbydesign.com/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with Jessica Klek, the CRO at User Interviews. For +20 years, Jess Klek has worked and led teams in B2B SAAS organizations like LinkedIn, SalesLoft, and 6sense. She has also been a fierce advocate for women in technology often speaking on panels, and was voted the Best Female Executive in tech by Women In Sales America.

In this episode, we dive into:

• Building high-performing sales teams: Hiring the right talent, skills to look for when hiring, tailored training and development programs, measuring the impact of sales training, effective sales incentives, cross-functional collaboration, quarterly realignments, transparent compensation.
• Rapid fire Q&A

Connect with Jessica Klek:

https://www.linkedin.com/in/jessicaklek/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with Valerie Schlitt, the Founder of VSA Prospecting which she launched in 2001. She has recently sold VSA and entered a new life stage, managing the one customer service client she retained.

In this episode, we dive into:

• Collaborating with competitors: Competitors becoming mentors and thought leaders for each other, the concept of "frienemies," shared learning, building relationships, common challenges, mutual help, and overcoming hesitation.
• Rapid fire Q&A

Connect with Valerie Schlitt:

https://www.linkedin.com/in/valerieschlitt/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with Mitchell Kasprzyk, the VP of Sales at Compyl. He has driven growth across SaaS startups and enterprise organizations by shifting from traditional selling to a consultative approach that helps buyers make meaningful progress.

In this episode, we dive into:

• Transitioning to management role: Mentorship and learning from thought leaders, focusing on team development, development of coaching and leadership mindset, reducing micromanagement, understanding your team's current capabilities, developing a performance framework, creating a transparent motivational environment, implementing data-driven decision-making, and fostering a continuous learning culture.
• Rapid fire Q&A

Connect with Mitchell Kasprzyk:

https://www.linkedin.com/in/mitchell-kasprzyk-3296b898/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/