The Seller Process Podcast

Join Gianmarco Meli with Michelle Smith to talk about advanced ranking techniques to set yourself up for Q4 success. Michelle is the CEO of Easybot and trains Amazon sellers to use chat marketing to win the competition. She shares tips on how to position your listings at the very best and dominate Q4 on Amazon.
Here’s a breakdown of what to expect in this episode:

- Three keyword strategies for Q4 success
- Deep dive into the  ranking strategy
- How to utilize chatbots to drive external traffic
- Customer experience with chatbots
- A new 2-steps URL for increased conversion
- And so much more!

Download the Q4 Domination slides by EasyBot to learn how to crush your competition with external traffic + chatbots: https://pixelfy.me/iXi4Kb

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About Michelle Smith:
Michelle Barnum Smith - the Queen of Amazon ChatBots and CEO of easybot.com, has launched thousands of products and trained thousands of Amazon sellers how to use chat marketing to build their brands, launch products, improve their rankings and increase their reviews on Amazon.

Test the strategy presented in the episode with a $1 trial of EasyBot at: https://easybot.com/learn#a_aid=TSP

Tools & Useful Resources:
- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for lifetime with code “THESELLERPROCESS10”: https://bit.ly/3ATFyHv

- Elite Seller - My favorite tool to take control of sales and PPC numbers, so that you can base all your decisions on data to progress your business.

Get 20% off a month for lifetime with code
THESELLERPROCESS : https://eliteseller.com/pricing

Join Gianmarco Meli with Mina Elias to discuss the step-by-step workflow to take your PPC advertising to the next level. Mina is the CEO of MMA Nutrition LLC and the founder of PPC University. He shares why it is crucial to understand the entire workflow and why it is set up the way it is.
Here’s a breakdown of what to expect in this episode:

- The first step to PPC campaign optimization
- How to define the main keyword and the top 10 keywords
- The next step after launching campaigns
- Use the search term report at your advantage
- Common mistakes people make in PPC management
- And so much more!

Download the workflow for PPC campaign launch and optimization discussed in the episode:
https://pixelfy.me/yE3lvV

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About Mina Elias:
Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of the PPC university. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.

Reach out to Mina Elias on Facebook: https://www.facebook.com/mina.elias.7

Tools & Useful Resources:
- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for lifetime with code “THESELLERPROCESS10”: https://bit.ly/3ATFyHv

- Elite Seller - My favorite tool to take control of sales and PPC numbers, so that you can base all your decisions on data to progress your business.

Get 20% off a month for lifetime with code
THESELLERPROCESS : https://eliteseller.com/pricing

Join Gianmarco Meli with Meghla Bhardwaj to discuss finding suppliers in India as an alternative to sourcing from China. Meghla has over 20 years of experience in the Asia sourcing industry. She shares why India should be considered as a sourcing hub for Amazon sellers.
Here’s a breakdown of what to expect in this episode:

- Why consider India as a source of products for you private label
- Where to start when finding suppliers in India
- Tricks to check the legitimacy of a supplier company
- Sourcing agents as a viable option in India
- Benefits of attending a trade show to find suppliers
- And so much more!

Download the "Ecommerce Seller's Guide to Sourcing from India" - to learn everything you need to find great factories in India and level up your sourcing game!
https://pixelfy.me/sLj0eI
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About Meghla Bhardwaj:

Meghla Bhardwaj has over 20 years of experience in the Asia sourcing industry. She is passionate about helping global Amazon and e-commerce sellers discover unique products to source from India.
She has been interviewed on over a hundred podcasts and webinars about the benefits of importing made-in-India products.
She is the co-founder of India Sourcing Network, a first-of-its-kind platform that provides importers everything they need to build private label brands sourcing from India. Meghla also runs The Asian Seller, a community for e-commerce sellers in Asia to help them start and grow their businesses.

Check out Meghla’s directory of vetted Indian suppliers: https://indiasourcing.net

Tools & Useful Resources:
- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for lifetime with code “THESELLERPROCESS10”:
https://bit.ly/3ATFyHv

- Sostocked - The tool I use to simplify inventory management and have more control over my logistics.
https://www.sostocked.com/?via=thesellerprocess

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Amy Wees as they talk about military planning methods applied to business. Amy Wees is a former war planner of the US Air Force turned e-commerce seller. She lays out a simplified way of planning, military-style.

Here’s a breakdown of what to expect in this episode:
- What do people do wrong about planning, and how to master your planning skills
- Set simple and achievable goals and separate them from priorities
- What are Measures of Effectiveness (MOE) and Measures of Performance (MOP)
- Software to help  you put everything together, from goals to metrics
- Why military use AAR and why it is key to process improvement 
- And so much more!

Download the whitepaper "Simplify Planning" - A system to multiply your productivity and efficiency by planning the right way:
https://pixelfy.me/3BHFvp

About Amy Wees:
Amy Wees is the CEO of Amazing at Home E-Commerce Consulting, a world-renowned company that has helped thousands of brands launch private label products! Amazing at Home provides education and consulting to help brands develop unique products, validate them in the marketplace, a source at profitable margins, and launch with amazing brand messaging, copywriting, and search engine optimization.

Want to get all of Amazing at Home in-depth training and templates for annual planning, the best year ever, one-page business planning and writing an in-depth business plan, mindset, defining your why, and so much more?

Use code THESELLERPROCESS to save $50 on Amazing at Home mastermind member program and online course library at: www.amazingathome.com/mastermind/ref/54

Tools & Resources Mentioned:
Asana: https://app.asana.com/

Join Gianmarco Meli with Joris Bryon as they talk about conversion rate optimization. Joris is the founder and CEO of Dexter.agency, a remote team of e-commerce, conversion optimization, and email marketing specialists. He shares their proprietary process to continuous revenue optimization.

Here’s a breakdown of what to expect in this episode:
- A common mistake in conversion rate optimization
- The DEXTER Method: five steps to continuous revenue optimization
- How expert review helps to uncover potential site issues
- Minimum traffic required to run A/B tests
- Avoid these errors when conducting A/B testing
- And so much more!

 Download Joris' full book "Kill Your Conversion Killers", a top-rated Amazon book to uncovering the best methodologies to increase the conversion rate of your store, get your copy now:
https://pixelfy.me/JYJFRi

About Joris Bryon:
Joris Bryon is the co-founder of dexter.agency, a remote team of conversion optimization specialists. The agency serves high-revenue e-commerce stores that are ready for continuous growth. With nearly 1000 A/B tests under his belt, Bryon wrote Kill Your Conversion Killers to help all the online stores he hasn’t worked with (yet). Along with keeping his hands in day-to-day client projects, he regularly lectures on optimization at the University College Ghent in Belgium. His ultimate goal is to spend more time traveling, learning, and teaching. Bryon and his wife live in Valencia, Spain.

Visit Joris’ DEXTER Agency: https://dexter.agency/

Tools & Resources Mentioned:
Shopify: https://www.shopify.com/

Join Gianmarco Meli with Adrienne Dorison as they talk about a powerful yet simple method to multiply efficiency and productivity: Time Tracking.

Adrienne is the CEO and co-founder of Run Like Clockwork, along with Mike Michalowicz, bestselling author of the books "Clockwork" and "Profit First".
She shares what time tracking is all about and how she and her team help CEOs design a business that runs like clockwork.

Here’s a breakdown of what to expect in this episode:
    • What time tracking is, and how is it different from time management
    • How to get started with time tracking and how the method works
    • A recommended mix of the four work types explained
    • The next step after calculating the work mix to multiply efficiency
    • The one common mistake people make when time tracking
    • And so much more!

Download the Time Tracker and several other resources to 3x your efficiency included in the Clockwork Kit:
https://pixelfy.me/HxmER1

About Adrienne Dorison:
Adrienne Dorison is the CEO and co-founder of Run Like Clockwork. A high-performance Success Strategist, Speaker, Money Mentor, and passionate mom, Adrienne teaches high-achieving entrepreneurs to create the habit of success to achieve their goals and find their freedom and fulfillment.
Adrienne teaches her clients how to overcome the blocks that hold them back, helps them identify what they want in life, and shows them how to leverage their strengths so that their success and freedom become inevitable.

Join the "Run Like Clockwork Accelerator":
https://runlikeclockwor.samcart.com/referral/bSXrSf6R/0rR9ceIybJ0crZIE

Tools & Resources Mentioned:
Clokify: https://clockify.me/
Asana: https://asana.com/

Join Gianmarco Meli with Tony Boffa as they talk about an efficient point-based system to validate a product effectively before moving ahead with it.
Tony is the co-founder of Bilzar, an Amazon and Walmart-approved service provider and consultant. He shares the validation system he created to check if a product can be a viable option for your next launch.
Here’s a breakdown of what to expect from this episode:

- The Importance of product selection and why it cannot be understated
- Deep dive into the metrics of the 25-Point System to validate a product
- How to tweak the metrics according to the seller preferences
- The role of the average price in the overall point-system
- Why high emphasis is given to keyword analysis
- And so much more!

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Download the "25 Point System to Validate your Product" (Click on File-Make a Copy to export to your Drive folder): 
https://pixelfy.me/O4W5Lp

About Tony Boffa:
Tony Boffa started working as a high school teacher and in the chemical industry for 30 years. He started his Amazon business in 2016 when his Chinese chemical suppliers were looking for help selling scented candles in the US. In 2017, Tony founded T&H Candles, which is now a seven-figure brand on Amazon. In 2018, he co-founded Bilzar and helped over 200 Amazon, Walmart, and Shopify sellers launch thousands of products. Bilzar now has 20+ staff in the US, Australia, China and the Philippines, providing A-to-Z services for Amazon, Walmart, and Shopify sellers. 

Check out Tony’s agency: https://bilzar.com/
Connect with Tony: [email protected]

Tools & Resources Mentioned:
Helium10: https://www.helium10.com/

Join Gianmarco Meli with David Lang and Ryan Sherrard as they talk about how they set up and drag their launches for sustainable growth. David is a pilot while Ryan is a scientist, and together, they set up a business in e-commerce. Here’s a breakdown of what to expect in this episode:

• A launch process in three phases that starts before the product launch
• When to use the developed launch tracker in their process
• The visibility score to better track the launch performance
• Time took to go through the phases until the completion of the launch
• Lessons learned from the process and mistakes to watch out and avoid
• And so much more!

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About David Lang and Ryan Sherrard:

David Lang and Ryan Sherrard are two Canadians living in Munich, running a US business together. David is an airline pilot flying an Airbus A350 across the globe for Europe’s largest airline. Ryan is a research scientist working on groundbreaking mRNA technology. They joined forces two years ago and grew their e-commerce into a seven-figure business using the same structured methods in aviation and science. They organize their SLPs to continuously monitor and improve their business results.

Join DAVAN Facebook group: https://www.facebook.com/groups/davangroup

Download the “7 Steps to Validate your Product on Amazon Japan”: www.thesellerprocess.com

Join Gianmarco Meli with George Reid as they talk about the framework to help in effective prioritization and focus on the best direction to grow the business. George used to work at Amazon, but now he runs an Amazon consultancy firm that specializes in advertising and listing optimization. Here’s a breakdown of what to expect in this episode:

• Common mistakes Amazon sellers make when it comes to business decisions and prioritization
• The Mountain Strategy, a framework for better brand prioritization 
• Stay within inventory storage limits when it comes to operations for competitive advantage
• For the brand, dig into the listing where a lot of conversions happen
• There must be no single point of error when it comes to traffic in advertising
• And so much more!

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About George Reid:

George Reid helps brands on Amazon with traffic and conversion.

Georges.agency is a team with 15 years of internal Amazon experience. They set up, manage, and report on Amazon Advertising for brands globally, specializing in the consumables category.

That’s the traffic.

They’ve built out the world’s biggest collection of Amazon Creative inspiration. Now they offer world-class A+ content and storefront creation.

That’s the conversion.

Because they just focus on these two primary areas, they are able to excel at them.

Connect with George: https://www.linkedin.com/in/georgereid23/

Read George’s Blog: https://georges.blog/

Download the “Mountain Strategy Framework & the Product Flywheel”: https://www.thesellerprocess.com/2021/09/01/the-3-layer-framework-for-effective-strategic-decision/

Join Gianmarco Meli with John Cant as they talk about validating a product on Amazon Japan. John lived in Japan before and is also in the e-commerce industry. These factors led him to co-found Rising Sun Commerce to help other sellers sell their products to Amazon Japan and not limit it to the local market. Here’s a breakdown of what to expect in this episode:

• Why it is a good opportunity to consider selling on Amazon Japan
• Requirements needed for compliance when entering the platform
• Main challenges on Amazon Japan that sellers must be aware of
• The checklist to validate a product on Amazon Japan
• What the competition looks like on Amazon Japan compared to UK and US
• And so much more!

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About John Cant:

John Cant is the co-founder of Rising Sun Commerce, which helps Amazon sellers expand to Japan. John has lived in Japan for five years and worked in e-commerce back in the UK for seven years before setting up the agency. He has helped over a hundred brands launch in Japan, from small one product to private labellers to multinational corporations.

Learn more about John Cant and Amazon Japan: https://risingsuncommerce.com/

Reach out to John to get help selling on Amazon Japan: [email protected]

Download the “7 Steps to Validate your Product on Amazon Japan”: https://www.thesellerprocess.com/2021/09/01/5295/

Other Resources Mentioned:

Keepa: https://keepa.com/