The Seller Process Podcast

Join Gianmarco Meli with Dr. Travis Zigler as they talk about the latest Amazon PPC tricks and tactics. Dr. Travis is a recovering optometrist turned e-commerce entrepreneur. He shares the 80/20 of Amazon PPC and the most important actions to maximize ad spend returns. Here’s a breakdown of what to expect in this episode:

1.     The 80/20 Pareto Principle

2.     Find the 20% of keywords to drive 80% of sales

3.     Single keyword ad campaigns

4.     Up-down strategy

5.     Is the same tactic applicable to sponsored brands?

6.     And so much more!

About Dr. Travis Zigler:

Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to naturally heal 1,000,000 dry eye sufferers. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.

 Ready to skyrocket your product? Here's a free guide to Amazon PPC Strategy you don't want to miss out. https://pixelfy.me/PxBBn7

Due to the success of Eye Love (over $5.4 million in 2021), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which led to the creation of the Profitable Pineapple Ads Agency (Why Pineapple… Why Not?). Specializing in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon, and also has a free Amazon PPC Masterclass, which you can check out here: http://profitablepineapple.com/

More valuable resources: https://salesfunnelhq.com/resources/

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Tools & Useful Resources
- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Check out my list of recommended tools and services, the ones we use in our business, and take advantage of the discounts and coupons we've received for the listeners of The Seller Process podcast!
https://www.thesellerprocess.com/tools

Join Gianmarco Meli with Kevin Sanderson as they talk about expanding an Amazon business internationally to grow the brand and increase sales. Kevin is an Amazon seller himself and is the host of Maximizing E-commerce. He shares the step-by-step process to launch offers overseas, conquer new markets, and steer away from the potential pitfalls of selling internationally. Here’s a breakdown of what to expect in this episode:

1.     When is the right time to go international?

2.     Checklist for international selling

3.     Understand which market to go into

4.     Complexities of international regulations

5.     How to manage accounts efficiently

6.     And so much more!

Download the Step-by-step checklist to launch on Amazon's international marketplaces and find out the best recommendation on where to EXPAND! https://pixelfy.me/z8wVil

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About Kevin Sanderson:

Kevin Sanderson helps Amazon sellers expand into international marketplaces to increase their sales, profit, and cash flow. Kevin is also the host of the Maximizing Ecommerce YouTube channel and podcast.


Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Chad Maghielse as they talk about strategies to turn an Amazon business into a money-making machine that systematically pays a good salary and dividends monthly. Chad is an Amazon business owner of a pet supplies brand. He explains how to implement the simple methodology of Profit First. Here’s a breakdown of what to expect in this episode:

1.     Profit First methodology for Amazon sellers

2.     Changes in the business to implement it

3.     How expenses can earn more profit

4.     What to do when there is not enough money to pay

5.     Best practices to make Profit First work better

6.     And so much more!

About Chad Maghielse:

Chad Maghielse created an Amazon-based e-commerce business: a pet supplies brand based on the needs of his two french bulldogs, Brock and Beast. He started with just $3,000 and sold the brand for seven figures just two and a half years after taking his first sale. He implemented the Profit First financial strategies to stay highly profitable. His brand also helped fund the surgeries of dozens of pets with cancer, which created a lot of goodwill and caused his audience to help grow his brand through word of mouth.

After the sale, he invested the profits well enough that he’s been able to semi-retire young and can enjoy a lifestyle of freedom. He now teaches others how to do the same thing, become wealthy, and make the world a better place at the same time. Chad firmly believes that anyone listening to this can accomplish the same thing or more and is available for limited one on one consulting with select clients - feel free to reach out to him after the podcast if your business is already doing six figures a year and you want help scaling to seven figures plus.

Reach out to Chad on Facebook for help on scaling your Amazon business: https://www.facebook.com/chad.mag.9

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Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Check out my list of recommended tools and services, the ones we use in our business, and take advantage of the discounts and coupons we’ve received for the listeners of The Seller Process podcast!
https://www.thesellerprocess.com/tools

Join Gianmarco Meli with Vova Even as they talk about alternative ways to drive traffic to Amazon listings without spending a dime. Vova is an Amazon seller and content creator. He shares the method of creating evergreen product videos and leveraging YouTube traffic to generate new clicks and customers to listings. Here’s a breakdown of what to expect in this episode:

1.     What evergreen videos are

2.     Keywords for YouTube

3.     Inputs on video content and design

4.     Video ranking tips for YouTube

5.     Tools for product research

6.     And so much more!

Watch the Exclusive Video on how to create brand buzz and bring sales to your Amazon store using the Evergreen Content Strategy Method.
-> https://pixelfy.me/H887YN

About Vova Even:

Vova Even has been an Amazon seller since 2016 and an expert content creator with a successful YouTube channel on everything surrounding the Amazon space.

Learn about Amazon FBA tips and tricks on Vova's YouTube Channel: https://www.youtube.com/c/VovaEven
And check out Vova's website here: https://vovaeven.com/

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Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Join Gianmarco Meli with Steven Pope as they talk about how to master the A9 Amazon algorithm to bring products to page one and boost organic sales consistently. Steven is the founder of My Amazon Guy, a marketing agency with more than 200 brands managed. He shares the process his company uses to optimize keyword ranking and build SEO-friendly Amazon listings. Here’s a breakdown of what to expect in this episode:

1.     Elements that impact rankings the most

2.     Factors and critical points to boost rankings

3.     Tips on how to work on keyword research

4.     What continuous optimization looks like

5.     How to choose the right search terms

6.     And so much more!

Download the Step by Step Guide on How to do Amazon SEO right and bring your products to page one + boost organic sales. https://pixelfy.me/jq1a0R

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About Steven Pope:

Steven is the founder of My Amazon Guy, a marketing agency with 200+ brands managed. Steven started his career as a TV reporter in Idaho, then was an e-commerce director for ten years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 200+ employee agency that focuses on growing traffic and sales on Amazon. Steven owns not only MAG but also My Refund Guy, two Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

About My Amazon Guy: A 200+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy gives away all their trade secrets with more than 900 video tutorials.

Check out My Amazon Guy: https://myamazonguy.com/search-term-optimization/

Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Talor Ofer as they talk about new channels to expand the business and create a household brand by entering big box stores and retail chains. Talor is an experienced e-commerce and retail seller having sold to dozens of big retail chains across the USA. He shares the process of turning an e-commerce business into a retail-ready brand so that products can be wholesaled to offline retailers. Here’s a breakdown of what to expect in this episode:

- What is retail-ready, and why should Amazon sellers care about it
- Expectations when dealing with offline retailers
- Recommendations to create a retail-ready website
- Elements of a retail-ready packaging
- Structure an effective e-catalog to grab buyers' attention
- And so much more!

Download the guide “How to make your Brand Retail Ready” and start expanding your business to the top chains and big box retailers: https://pixelfy.me/kCsauk
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About Talor Ofer:

Talor Ofer has been selling products offline to retailers and specialty stores in the USA since 2003. During the years he sold to over 60 different retailers across the USA, his vast experience shows in his work today, both continuing to sell his own brands and transforming online brands to offline RETAIL READY brands and expanding their sales to many different platforms.

Check out Talor's website at: https://retail-empire.com/

Tools & Useful Resources
- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Check out my list of recommended tools and services, the ones we use in our business, and take advantage of the discounts and coupons we've received for the listeners of The Seller Process podcast!
https://www.thesellerprocess.com/tools

Join Gianmarco Meli with Nathan Hirsch as they talk about understanding your business numbers and having control over finances. Nathan is a lifelong entrepreneur and the CEO of EcomBalance and Outsource School. He shares the main documents needed to run financials correctly and how effective bookkeeping can save the business from expensive headaches down the road. Here’s a breakdown of what to expect in this episode:

– Why Amazon and e-commerce sellers should care about bookkeeping
– Three must-have documents to keep track of the business numbers
– How to make an effective P&L statement
– Tips for creating a balance sheet and its importance
– What should be included in the cash flow statement
– And so much more!

Download the samples of the “3 Must-Have Documents to Run All Your Numbers” and take your financials to the next level: https://bit.ly/37skP3O
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About Nahan Hirsch:

Nathan Hirsch is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and acquiring it in 2019. Today, he leads EcomBalance, an online bookkeeping service for e-commerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online. Nathan has appeared on 400+ podcasts, is a social media personality, and lives in Denver, Colorado, with his wife and two dogs.

Visit EcomBalance to learn more: https://ecombalance.com/

Apply the discount code and get 40% off with code –> The Seller Process

Tools & Useful Resources

– Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

– Helium 10 – Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code
“THESELLERPROCESS10”: https://bit.ly/3ATFyHv 

Join Gianmarco Meli with Jayce Broda as they talk about a strategy to systematically grow a business by consistently launching new products quickly and risk-free. Jayce is the managing director of Ontario-based digital marketing agency Seller Interactive. He expounds on leveraging the power of micro-testing to scale multiple brands. Here’s a breakdown of what to expect in this episode:

1.     Micro-testing explained the benefits of implementing this strategy

2.     Get started with micro-testing by identifying a well-performing product

3.     Establish a manufacturing relationship with an already existing product

4.     Ways to track performance and success of the test

5.     Dominate a micro-niche by creating different variations of the same product

6.     And so much more!

About Jayce Broda:

Jayce Broda is the managing director of Seller Interactive, located in Markham, Ontario, Canada.

Curious about what Seller Interactive is and does? Well, Seller Interactive is a marketing and account management firm focused on eCommerce and Amazon.

Jayce has produced, directed, and scripted ads for major brand names in the automotive, software, and digital industries, including Netflix, Toyota, and the US Department of Transportation!

He says that when it comes to his business, he is strongest in the areas of lead generation, content marketing, and leadership.

Learn more about Seller Interactive at: https://sellerinteractive.com/

Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Neil Twa as they discuss positioning your next product launch for domination in your niche. Neil Twa is the founder and CEO of Voltage Digital Company. He shares how to take advantage of the Amazon algorithm in identifying the best categories to sell in and the most important keywords to use for a successful product launch. Here’s a breakdown of what to expect in this episode:

1. “Amazon is a river, but it is also a tree”
2. Take advantage of the Amazon algorithm
3. Identify the best browse node to learn for the next product launch
4. What is needed to find the item type keyword (ITK)
5. How to fit ITKs and browse nodes into product research
6. And so much more!

Download the “Global Browse Tree Guide” and find the most relevant ITK for your new and existing products.
https://pxlfy.me/QGNyIL
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About Neil Twa:

Neil Twa is the founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private label e-commerce businesses for the last nine years. As of today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel. Neil shares his blueprint for building an online business that can generate a passive six-figure income in just 12 months while setting up the business for potentially millions in sales within 18 months.

Check out Neil’s Business Builders Program: https://www.voltagedm.com/

Send “SELLERPROCESS” to Neil at +14174134209 or by chat at: https://asin360.com/chat for a special treatment 🙂

Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with David Lang and Ryan Sherrard as they discuss a proven method to accurately predict sales spikes and offer a solution to deal with them. David is a pilot while Ryan is a scientist, and they joined forces to create DAVAN Group, an e-commerce coaching business. They provide a powerful spreadsheet, so running out of stocks after an unexpected bump in sales due to holidays or unforeseen events is just a thing of the past. Here’s a breakdown of what to expect in this episode:

1. Major peak dates to be aware of, so inventory prediction cannot be off-tracked
2. Impacts of stocking up during peak dates
3. Compare with the competition and increase product percentage on similar ones
4. David and Ryan’s experience with their tracker as a case study for others
5. Check inventory reports and where the inventory is kept
6. And so much more!

Download the “Peak.performance tracker” and start taking your inventory management game to the next level!
https://pxlfy.me/pKZbrf

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About DAVAN group:

David Lang and Ryan Sherrard are two Canadians living in Munich running a US business together. David is an airline pilot flying the Airbus A350 across the globe for Europe's largest airline. Ryan has a Ph.D. and is a research scientist working on groundbreaking mRNA technology. They joined forces two and half years ago and have, in a short time, turned their e-commerce journey into a 7-figure business.

Join DAVAN Facebook group: https://www.facebook.com/groups/408796260396269

Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.eir operations.