The Seller Process Podcast

Join Gianmarco Meli with Daniel Hannig as they discuss the different pricing strategies that can give wholesalers and private label sellers their edge on Amazon. eCommerce is a wild industry, and in platforms like Amazon, how you strategize your price affect conversions and sales. Do low prices always result in higher sales? Here's a breakdown of what to expect in this episode:

1. What difference does a pricing strategy make?
2. Examples of pricing strategies
3. There are worthy competitors and non-worthy ones
4. A strategy better for private label sellers
5. Why you shouldn't be afraid of raising your prices
6. And so much more!

Download the Price Strategy Guide and use price optimization strategies to drive up your sales. https://pixelfy.me/FmLRL6

About Daniel Hannig:

After finishing his legal studies, Daniel started out as a copywriter in the field of competition law. The experience he drew from working so closely with marketing moved him to shift his career into a more creative direction, and he now specializes in content creation for software companies. He's been working in the SaaS area for three years now and for SellerLogic specifically for 1 1/2 years.

Learn more about SellerLogic: https://www.sellerlogic.com/

Tools & Useful Resources

FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator".  https://www.fbaexcel.io/home?affiliate_id=3792491

Billo — Top-quality product videos. Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20.  https://billo.app/?ref=gianmarcomelim

Join Gianmarco Meli with Reggie Young as they talk about better managing VAs, motivating them, and increasing overall team productivity. Reggie is a seven-figure Amazon seller and digital marketing expert. He tells the system he uses to manage dozens of VAs to take care of business operations. Here’s a breakdown of what to expect in this episode:

1. The 80-20 of project management
2. Sign up for software to streamline the process
3. Learn how to prioritize tasks
4. Monitor progress the right way
5. About the recurring productivity schedule
6. And so much more!

Download the Productivity Toolkit and use it for your VA workflow and create the perfect rhythm at work to pass from initiation to completion. https://pixelfy.me/yYbVpH

About Reggie Young:

Reggie Young is a seven-figure Amazon seller and digital marketing expert. He recently sold his Amazon FBA business for $620k. He is passionate about topics related to business, travel, and mindset. Reggie continues to launch new brands across different forms of e-commerce. He also consults with other entrepreneurs and aggregators looking to achieve success online.
____________________________
Tools & Useful Resources

OnlineJobs Ph - Hire VAs from the Philippines. My go-to platform is to find highly skilled VAs and professionals from the Philippines. https://www.onlinejobs.ph/

BrandPush - Get your brand featured on FOX, USA Today and other media. Best quality/price PR agency for eCommerce brands. Your brand will get featured on hundreds of media outlets in just a few days. Get 25$ off with code: TSPP.  https://www.brandpush.co/?ref=4480

Join Gianmarco Meli with Daniel Lai as they talk about the strategy to maximize the effectiveness of PPC ads to help the business grow sustainably. Daniel is the head of seller engagement at Scale Insights and has co-founded multiple e-commerce brands. He shares the campaign structure used by some of the best seven-figure sellers and provides the exact workflow they use. Here’s a breakdown of what to expect in this episode:

- What makes Daniel’s campaign strategy more effective
- How the negation strategy works
- Export the right keywords that are performing
- Identify high-performing keywords and export them as individual campaigns
- And so much more!

Download the Campaign Structure Playbook and understand how to create multiple campaigns fast for scaling profitability on Amazon. https://pixelfy.me/QZWgvK


About Daniel Lai:

Daniel has been at the forefront of driving innovations and delivering real-time skillsets in the e-commerce space.

He has co-founded multiple e-commerce brands which have consistently delivered million-dollar annual sales. In 2021, he successfully sold off his Toys & Games brand for a 7-figure sum.

Daniel is the head of seller engagement at Scale Insights, which equip e-commerce sellers with the best tools to scale their business effectively in the shortest possible time.

_____________________________
Tools & Useful Resources

Scale Insights - Automate PPC Optimization. The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount.  
https://scaleinsights.com/features/thesellerprocess

PickFu - Polls & Split Tests. Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS.
https://www.pickfu.com/#_r_thesellerprocess

Join Gianmarco Meli with Gracey Ryback as they talk about how to give brands more exposure and gain more trust in the eyes of customers. Gracey is an Amazon influencer and content creator. She tells the process of getting products into an Amazon Live video to give the brand more visibility and boost sales. Here’s a breakdown of what to expect in this episode:

1. How influencers work with Amazon sellers
2. Third-party platforms to match brands with influencers
3. Best practice to initiate a conversation for collaboration
4. Signed agreements and contracts from brands
5. Expected results when working with influencers
6. And so much more!

Download the Influencer Contract Sheet and start building partnerships with people with great influence to get your brand discovered by millions of customers. https://pixelfy.me/XJrZTI

About Gracey Ryback:

Gracey is an Amazon influencer and content creator who specializes in bringing the best deals and Amazon finds to her community of over a million followers across TikTok and more than six additional platforms. She will show you why influencer marketing is the next vital step for your brand and the secrets to succeed with it on TikTok and Amazon Live. In her first year, she has driven over seven figures of revenue and helped many brands selling on Amazon boost sales, increase long-term keyword ranking, drive brand awareness, and go viral. She also livestreams for Amazon as an A-List Amazon Live creator and is often featured on the Amazon.com home and deals page. Gracey will show you how implementing influencer marketing into your brand strategy will skyrocket sales like you never imagined.

Tools & Useful Resources

Brand Push - Get your brand featured on FOX, USA Today and other media. Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP. https://www.brandpush.co/?ref=4480

Rebaid - Book Amazon Live Influencers. Rebaid pre-buys in bulk product placements from Amazon Live influencers and provides you with discounted rates to get your product featured on Amazon Live. https://rebaid.com/?rid=48446&rtk=9136B4

Join Gianmarco Meli with Dev Chandra as they talk about a way to become more efficient and productive to accomplish goals set for this year. Dev is a productivity coach, strategy junky, and the founder of The Process Hacker. He shares his four-step process for effective execution to help reach targets and grow the brand. Here’s a breakdown of what to expect in this episode:

1.     How Amazon sellers benefit from the strategy

2.     Focus on the important things

3.     Act on lead measures

4.     Keep a compelling scoreboard

5.     Maintain a cadence of accountability

6.     And so much more!

Download The Process Hacker Worksheet a powerful workbook that will assist to put your goals in place. https://pixelfy.me/nzc2XX

About Dev Chandra:

Dev is a productivity coach, strategy junky, and the founder of The Process Hacker. Previously, he was an engineer and Naval Officer. In 2019, he started his blog, The Process Hacker, to explore and write about all things productivity, habits, and goals! Today, you can find Dev working remotely on his business while getting lost in the world and exploring the outdoors.

--------------
Tools & Useful Resources

Brand Push - Get your brand featured on FOX, USA Today, and other media. Best quality/price PR agency for e-commerce brands. Your brand will get featured on hundreds of media outlets in just a few days. Get 25$ off with code: TSPP. https://www.brandpush.co/?ref=4480

Rebaid - Book Amazon Live Influencers. Rebaid pre-buys in bulk product placements from Amazon Live influencers and provides you with discounted rates to get your product featured on Amazon Live. https://rebaid.com/?rid=48446&rtk=9136B4

Join Gianmarco Meli with Brett Bercaw as they talk about the most efficient process to perform keyword research and identify the best possible keyword list to optimize, launch, and advertise products on Amazon. Brett is an Amazon seller and founder of FBA Excel. He shares his ultimate keyword research process. Here’s a breakdown of what to expect in this episode:

1.     Overview of the keyword research process

2.     Look for the top ten competitors

3.     Organic versus sponsored products

4.     Search volume market share

5.     Method to prioritize keywords

6.     And so much more!

Sharpen your keyword process by joining and grabbing a 30-day all-access FBA Excel all-in-1 tool to launch your campaigns with ease. https://pixelfy.me/zmFMPz

About Brett Bercaw:

Brett Bercaw spent ten years in corporate America working long hours, moving up the corporate ladder and got tired of working for someone else. So he quit his job right before COVID, thanks to his supportive wife, and started his first Amazon brand. Brett recently sold that brand for a nice chunk of change, and he is now focused on building more brands while helping other sellers scale theirs using some innovative Google Sheets-based tools.
_______________________
Tools & Useful Resources

Rebaid - Book Amazon Live Influencers. Rebaid pre-buys in bulk product placements from Amazon Live influencers and provides you with discounted rates to get your product featured on Amazon Live. https://rebaid.com/?rid=48446&rtk=9136B4

BrandPush - Get your brand featured on FOX, USA Today, and other media. Best quality/price PR agency for eCommerce brands. Your brand will get featured on hundreds of media outlets in just a few days. Get 25$ off with code: TSPP. https://www.brandpush.co/?ref=4480

Scale Insights - Automate PPC Optimization.  The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount. https://scaleinsights.com/features/thesellerprocess

Join Gianmarco Meli with Neil McQueen as they talk about the art of product development and the methods first-class brands use to create the most successful brands in the world. Neil is a world-leading industrial designer and serves as Gembah’s head of design. He shares the process of effectively planning, designing, and developing products that customers would surely love. Here’s a breakdown of what to expect in this episode:

1.     Why have a vision specification?

2.     Viability, feasibility, and desirability of the product

3.     Choose the right key-identifiable features

4.     Balance what people want and how much the price is

5.     Suggestions for designing products customers would love

6.     And so much more!

 
Download the Vision Specification Template to produce your next winning product with a kick!  https://pixelfy.me/XeMH4a

About Neil McQueen:

Gembah’s head of design, Neil Macqueen, is a world-leading industrial designer with 78 patents to his name. He has spent the last ten years at Dyson, leading new product innovation teams focusing on bringing true market-leading products to fruition through insights and innovation throughout the product development journey. He has been involved in the ideation, development, and success of some of the most recognizable products in the world. His unique view of design in the context of a successful business strategy is key to Gembah’s perspective and process.
__________________________________
Tools & Useful Resources

Brand Push - Get your brand featured on FOX, USA Today and other media.  Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP. Tools & Services | The Seller Process Podcast

PickFu - Polls & Split Tests.  Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS. Split testing, optimization, and instant consumer research | PickFu

Join Gianmarco Meli with Mina Elias as they talk about a better system to take control of metrics to leverage the true power of ad campaigns. Mina is the CEO of MMA Nutrition LLC and the founder of PPC University. He shares his method to keep track of metrics, analyze them, and make informative decisions. Here’s a breakdown of what to expect in this episode:

1.) Main metrics to track to control PPC efforts
2.) Analyze numbers in the spreadsheet
3.) Ballpark figures to follow when metrics go in the right direction
4.) What to do to get metrics back on track
5.) Advice to achieve more with less in Amazon PPC
6.) And so much more!
________________________
Planning to optimize your campaigns and give a trim to excessive ad spend? Here is a simple and easy-to-use template to diagnose your ad performance, make better decisions and turbocharge your product performance: https://pixelfy.me/6BLHp5

About Mina Elias:
Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of the PPC university. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.
________________________
Tools & Useful Resources

Scale Insights 
Automate PPC Optimization.  The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount. https://scaleinsights.com/features/thesellerprocess

Billo
Top-quality product videos.  Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. https://billo.app/?ref=gianmarcomelim

Join Gianmarco Meli with Yoni Kozminki as they talk about the importance of systems, processes, and SOPs in scaling a business effectively. Yoni is the co-founder and CEO of Escala and MultiplyMii. He shares how the smart use of technology, people, and processes is the key to growing a business beyond one’s wildest dreams. Here’s a breakdown of what to expect in this episode:

1.     Why document SOPs better

2.     Bottom-up versus a top-down approach

3.     Create a hierarchical map format

4.     Build a process that works and mitigates risks

5.     How to let someone carry out tasks

6.     And so much more!

________________________
Ready to put your business in order? Here is a step-by-step intensive guide to creating systems and SOP to scale your Amazon business and make it sustainable. https://pixelfy.me/3nv8bE

About Yoni Kozminki:

Yoni Kozminki is the co-founder and CEO of Escala and MultiplyMii. Yoni has a background in creative advertising strategy, digital marketing, and e-commerce, working with the likes of Mercedes-Benz, MasterCard, Sony, and Mondelez, and successfully scaling an Amazon business from two million dollars to five million dollars in 12 months before it was acquired.

More information here: Heist - Process Improvement Presentation (multiplymii.com)

 _____________________________
Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Daniel Shnaider as they talk about the solution to expand sales offline and reach out to small retailers and brick-and-mortar shops serving target customers. Daniel Shnaider is a former Amazon seller who turned his online business into a B2B. He shares a simple process to find, contact, and close sales orders with small retailers to expand an online business. Here’s a breakdown of what to expect in this episode:

1.     Amazon seller to physical stores

2.     How to reach out to retail stores

3.     Typical response rate

4.     What to prepare for the stores

5.     Never use the company email to contact stores

6.     And so much more!

Watch the Tutorial on how to do B2B outreach and start making deals, expand your business offline and extend your customer reach! https://pixelfy.me/NZqp8N
______________________________
About Daniel Shnaider:

Daniel Shnaider is a former Amazon seller who turned his online business into a thriving B2B business selling his branded products to hundreds of small shops in the United States. Daniel is now the founder of Anybiz, a lead generation tool that allows you to find and email anyone you're targeting in the B2B space allowing you to turn complete strangers into potential future customers.

Start reaching out brick & mortar stores today: https://anybiz.io?fpr=tsp

_____________________________
Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.