The Seller Process Podcast

 Join Gianmarco Meli and his special guest, Anton Hermann, as they talk about everything you need to know to set up your business for success in the Amazon European marketplace. They will cover local rules, taxes, product compliance, and more to ensure that you have the guidance to kickstart your international expansion. Whether you're just starting or have existing investments in the European market, take advantage of this episode to get up to date on the latest tips and advice and succeed in the Amazon European marketplace.

Ready to Launch Your Business in Europe? Tune in to Gianmarco Meli and Anton Hermann to Learn How!

Here's a breakdown of what to expect in this episode:

• What is the European fulfillment network?
• What multi-country inventory is
• How to get a packaging registration number.
• How do you know if your product is compliant? 
• Anton shares some slides about the Pan Europe program that you can download.
• And so much more!

Download the “PAN-EU Guide” by Spacegoats, to learn more about logistics and compliance in the European marketplaces. 

 About Anton:

Anton Hermann is the CO-FOUNDER AND CMO of SPACEGOATS.

 Anton has always been interested in finding clever solutions to problems and mixing up old structures. That's why in 2019, after his fair share of experience in the Amazon business, he co-founded a SaaS startup company: SPACEGOATS. SPACEGOATS simplifies global expansion for your E-Commerce business. As the CMO of the company, he's currently overseeing the Marketing and Sales department.

 He is an experienced co-founder with a demonstrated history of working in the retail industry. Skilled in E-commerce Optimization, Technical Design, Self-management, Computer-Aided Design (CAD), and Reliability Engineering, he is a strong business development professional with a Master of Science (M.Sc.) focused in Mechanical Engineering from the University of Stuttgart. 

Check Anton on...

Website: https://orangeklik.com/webinars/amazon-fba-europe-simplyvat-spacegoats/
LinkedIn: https://www.linkedin.com/in/anton-hermann-a13b82133/?originalSubdomain=de

 Connect with Gianmarco!

Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

Tools & Useful Resources
BrandPush - Get your brand featured on FOX, USA Today, and other media - Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP - https://www.thesellerprocess.com/brandpush 

Billo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/

Join Gianmarco Meli and his guest, Dr. Travis Zigler, as they discuss how to effectively attract users to your product, capture their emails, and convert them into loyal customers of your brand. Dr. Travis, a successful optometrist-turned-eCommerce-entrepreneur provides advice on Amazon PPC and Amazon sales. In this episode, Dr. Zigler will share strategies to help you build a trusting relationship with your customers, create a targeted audience, and maximize your sales. If you're looking to create a deeper connection with your customers and build an audience you can reach out to for product feedback, new launches, or even repeat orders, this episode is for you.

 Grow Your Brand with Dr. Travis - Amazon PPC, E-commerce & More!

Here's a breakdown of what to expect in this episode:

• Creating a landing page or blog post and driving it with Google Ads and Facebook Ads,
• Create a blog post around a problem that your product solves by focusing on a problem-based keyword
• Focus on the revenue generated rather than the conversion rate when sending external traffic to Amazon
• The importance of congruency when creating landing pages and other online content
• Setting up an email flow for a giveaway promotion
• And so much more!

 Download the Audience Building Course by Dr. Travis: “How I'm Getting 200 Email Leads Per Day AND Converting Them into Paying Customers”

About Dr. Travis Zigler:

 Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to naturally heal 1,000,000 dry eye sufferers. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.

Due to the success of Eye Love (over $5.4 million in 2021), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which led to the creation of the Profitable Pineapple Ads Agency (Why Pineapple… Why Not?). Specializing in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon, and also has a free Amazon PPC Masterclass, which you can check out here: http://profitablepineapple.com/

 Check Dr. Travis Zigler on...

Website: http://profitablepineapple.com/audience

LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/

Facebook: https://www.facebook.com/groups/284797249034149/user/12406556/

https://www.facebook.com/groups/AmazonPPCpros/permalink/562546541259217/

Connect with Gianmarco!

Website: https://www.thesellerprocess.com

Instagram: https://www.instagram.com/gianmeli/?hl=en 

Facebook: https://www.facebook.com/thesellerprocess

LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

Facebook: https://www.facebook.com/gianmarco.meli
<

Join Gianmarco Meli and his guest, Mike Zagare, as they talk about a strategy to span the entire buying cycle with dark PPC campaigns that target Amazon customers to become loyal to your brand. If you want to create an all-encompassing PPC approach to let more people find your products, increase your conversions, and boost recurring purchases from current customers, this episode is for you.

Listen to this episode to get actionable advice on how to build a successful dark PPC campaign and make sure your brand stands out from the competition.

Here's a breakdown of what to expect in this episode:

•        understand the buying cycle 

•        the differences between sponsored product ads and sponsored brand video 

•        the different types of ad types and strategies to adopt for your business 

•        and how to protect your brand with brand awareness campaigns 

•        other topics related to successfully advertising your business!

 
Download the “PPC Playbook” made by Mike at PPC Entourage, and discover how to turn simple browsers into loyal customers of your brand using the power of Amazon ads!


About Mike:

Mike Zagare is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started as a physical therapist in 2015 and knew there had to be a better way, so he started his eCommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now Mike helps other sellers do the same with free valuable education, PPC Entourage software, and the ad agency. He is also the author of the Amazon Ads Playbook series.

Check Mike Zagare on…

Website: https://ppcentourage.com/
LinkedIn: https://www.linkedin.com/in/patientfirstpt/
Facebook: https://www.facebook.com/mike.zagare/
Instagram: https://www.instagram.com/mikezagare/?hl=en

Connect with Gianmarco!

Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli


Tools & Useful Resources
BrandPush - Get your brand featured on FOX, USA Today, and other media - Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP - https://www.thesellerprocess.com/brandpush

Billo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/

Join Gianmarco Meli and his guest, Marc Jepsen, as they talk about the four main KPIs that we should pay attention to manage an Amazon business effectively and what we can do to improve them and bring them back on track if any issues develop. If you're seeking ways to enhance your most crucial KPIs and have a system in place to respond to these metrics whenever they go off track, this episode is for you.

Here's a breakdown of what to expect in this episode:

• How to get the most out of your Amazon product sessions.
• The significance of speaking to various client segments.
• The several things that are deducted from your profit.
• The best recommendations for getting more done with fewer resources when choosing a database.
• Making the correct choice will result in the desired outcome.
• And so much more!

Download the “KPI Checklist” made by Mark at Manage By Stats to learn how to troubleshoot any problems happening to your most important metrics.

Try out Manage By Stats at 16% off for 6 months! Learn more here

About Marc:

Marc has extensive experience with computer networking and business management and over seven years of managing Marketing & Sales teams. He started selling on Amazon in 2014 in the supplement and workout categories and has built up several Brands. In 2015 Marc was brought on to help run and expand operations of ManageByStats and has since helped create over 25 tools that are all geared to making Selling on Amazon a lot easier.

Check Mark Jepsen on...

Website: https://managebystats.com/thesellerprocess
LinkedIn: https://www.linkedin.com/company/managebystats/
Facebook: https://www.facebook.com/managebystats
Youtube: https://www.youtube.com/c/ManagebystatsTools
Twitter: https://twitter.com/ManageByStats

Connect with Gianmarco!

Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

 Tools & Useful Resources
BrandPush - Get your brand featured on FOX, USA Today, and other media - Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP - https://www.thesellerprocess.com/brandpush

Billo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/

Join Gianmarco Meli and his guest, Monica Sharma-Patnekar, as they talk about a method to identify target market, craft offers, and communicate based on the customers' core needs, wants, and aspirations. They also talked about being committed to giving customers exceptional service, outstanding products, and content tailored to their needs. If you are looking to grow your business, this episode is for you.

Here's a breakdown of what to expect in this episode:
• The importance of knowing who you're serving.
• Ways to find your customer's needs and desires.
• You must follow up with customer conversations if you have direct access to your customers.
• The importance of using data to get to the heart of your customer's motivations.
• Use your product page as a landing page instead of a store page.
• And so much more!

Download the “4 types of questions to ask your customer” made by Monica to discover the needs, wants & desires of your customer! - 

About Monica Sharma-Patnekar:

Monica Sharma-Patnekar is an eCommerce brand mentor & consultant. She works with creative & conscious entrepreneurs - eCommerce, product-based, and retail - who want a more precise & more focused vision for their brand so that they can communicate & connect with their actual audience and have more impact on the products they sell.

It all started with an MSc. Business Administration, major Marketing. From there, it just took on its own life. She brings together over 17 years of experience.

She worked with Fortune500 companies across Brand Management, Strategy Consulting & Global Marketing. Google has hired her to coach their premium partners - 7-figure scale-ups Tech, SaaS & agencies who work with eCommerce businesses. She continues to work with scale-ups as a fractional CMO. Coach small business, creatively conscious, eCommerce, product & retail entrepreneurs.. on their way to 6-figures; others scaling to 7-figures and beyond.

Dutch by birth. Indian by heritage. Global by choice & education. A creative thinker. A dancer. A chai fanatic. A mom of 2 girls.

Check Monica on...

Website: www.businesswithmonica.com
LinkedIn: https://www.linkedin.com/in/monicasharmapatnekar/
Instagram: https://www.instagram.com/businesswithmonica

-------------------------------------------

Connect with Gianmarco!

Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

Tools & Useful Resources
Helium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 - https://www.thesellerprocess.com/helium10

Billo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/

Join Gianmarco Meli and his guest, Matt Remuzzi, as they talk about creating a Profit & Loss optimized for Amazon sellers to take charge of finances and make wiser business decisions. So, if you're interested in starting a solid business and want to develop better ways to handle your finances and regain control over your most significant financial matrix, then you should see this episode.

Here's a breakdown of what to expect in this episode:
• Where to get the information to input in our P&L
• Some areas of the P&L that you can focus on to optimize your business for better profits
• Ways to sell your business on an accrual and cash basis.
• Most common mistakes people make when creating their P&L
• Best advice to achieve more with less regarding practical accounting and bookkeeping.
• And so much more!

Download the “P&L template” made by Capforge to help you create the first P&L for your business! 

About Matt Remuzzi:

Matt Remuzzi is the founder of CapForge Bookkeeping and Tax, a firm specializing in accounting for e-commerce sellers. With over 1100 e-com clients, predominantly private label FBA sellers, CapForge is uniquely able to help owners understand their actual profits, manage cash flow, minimize taxes and optimize exit values.

Visit Matt on...
Website https://capforge.com/
Twitter: https://twitter.com/capforge?lang=en
Instagram: https://www.instagram.com/capforge_bookkeeping/
LinkedIn: https://www.linkedin.com/company/capforge-bookkeeping-%26-more/

--------------------------------------------

Connect with Gianmarco!
Website: https://www.thesellerprocess.com/
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

Tools & Useful Resources
PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS - https://www.thesellerprocess.com/pickfu/

FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" - http://www.thesellerprocess.com/fba-excel

Join Gianmarco Meli and his guest, Kamaljit Singh, as they talk about leveraging human beings' innate tendency to think visually so we can create high-converting product images that will make our listing stand out from the competition. Suppose you're looking to get a competitive edge over other Amazon products in your niche and want to upgrade your listings' visual assets in a way that genuinely appeals to your target audience, then this episode is for you.

Here's a breakdown of what to expect in this episode:
1. How to use visual references in your listings to help you understand numbers.
2. Use images to help you sell your products.
3. What to look for when you're changing your main image.
4. What is a brand archetype, and how does it work?
5. Way to optimize your visual content in your listings.
6. And so much more!

Download the “99 Best Visual References For Your Amazon Listing” by AMZ One Step, and set your listings up for stellar conversions!  

About Kamaljit Singh:

Kamaljit Singh is the CEO and Founder of AMZ One Step. Kamaljit is an official member of the Forbes Council. He started selling on Amazon in 2015 with retail arbitrage and eventually built a private-label brand that he sold in 2018. Kamaljit organizes meetups in different cities in Canada. At AMZ One Step, Kamaljit and his team have created over 80,000 infographics for Amazon sellers. He is passionate about conversion optimization and branding on Amazon.

Find Kamal on...
Visit the website: https://www.amzonestep.com/
LinkedIn: https://www.linkedin.com/in/kamaljit-singh-52175855/?originalSubdomain=ca
Facebook: https://ru-ru.facebook.com/AMZonestep/
Instagram: https://www.instagram.com/amzonestep/?hl=en
Youtube: https://www.youtube.com/watch?v=mPJECvvzO2k

-------------------------------------------------------------------------------------------

Connect with Gianmarco!
Website: https://www.thesellerprocess.com/
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

Tools & Useful Resources
PickFu –  Polls & Split Tests – Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS – https://www.thesellerprocess.com/pickfu/

FBAExcel – Best Automation Tools – FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get “Keyword Dominator” - www.thesellerprocess.com/fba-excel

Join Gianmarco Meli and his guest, Philip Li, as they talk about how to build highly effective User-Generated Content (UGC) videos and how we can work with creators to produce great content for our brand. If you're wondering how your brand can leverage this powerful content to increase brand awareness and boost sales, this episode is for you. 

Here's a breakdown of what to expect in this episode:
• How to add a UGC video to your page.
• What is a UGC mash-up?
• The methods for utilizing more user-generated content videos
• Some typical errors we should avoid when contacting content providers
• And so much more!

Download the “Guide to UGC” by Black Compass Digital and start engaging with creators to boost your sales with UGC pictures and videos! -  

About Philip:

Philip Li has been an Amazon seller since 2016; he successfully exited his business in 2019 and is now running Black Compass Digital, one of the fastest-growing Amazon agencies in North America. His agency manages some of the most emerging brands and has generated over $30M of new Amazon sales for his clients in the last year alone.

Marketing fanatic, funnel hacker, and growth geek, Philip has been working with clients for over seven years in various industries. Before starting an Amazon store with Shawn, he was consulting for medium to enterprise businesses in the latest digital marketing strategies.

Visit Philip's website: https://blackcompass.digital/ 
LinkedIn: https://www.linkedin.com/in/philipli1/?originalSubdomain=ca
Facebook: https://www.facebook.com/philip.li.58
----------------------------------------------------------------------------------------------

Connect with Gianmarco!

Instagram: https://www.instagram.com/gianmeli/?hl=en 
Facebook: https://www.facebook.com/thesellerprocess 
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ 
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

Tools & Useful Resources
Helium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 -  https://www.thesellerprocess.com/helium10

FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" - www.thesellerprocess.com/fba-excel

Join Gianmarco Meli and his guest, Rodrigo Gonzalez, as they talk about branding strategies employed by leading businesses and how you can apply them in your company to transform your private label into a legitimate brand that your clients will like. If you're wondering how to turn your Amazon private label into a strong and trusted household brand name this episode is for you!

Here's a breakdown of what to expect in this episode:

• The first step is to know your niche.
• The power of knowing who your target audience is.
• Positioning based on product characteristics and cultural attributes.
• What is a brand archetype, and how does it work?
• And so much more!

Download the “Branding Strategy Guide” by Principium Studio and transform your Amazon private label into the next big household brand in your category! https://www.thesellerprocess.com/2022/11/09/private-label-into-a-household-brand/
 


About Rodrigo Gonzalez:

Rodrigo is a Brand Strategist with five years of experience in e-commerce and 10+ years of business consulting. He is the co-Founder of Principium Studio, a brand strategy and design studio focusing on e-commerce companies to increase their conversion rates, brand awareness, customer loyalty, and name reputation. Principium Studio has worked with big and small e-commerce brands; among the big brands include Disney, Newman's Own, UCLA, and KONA Deep. Through its brand expansion strategies, Principium Studio has increased brands by 4-6X.

Connect with Rodrigo on...

Website: https://www.principiumstudio.com/author/rod/
LinkedIn: https://www.linkedin.com/company/principiumstudio/
Facebook: https://www.facebook.com/principiumstudio/

---

Connect with Gianmarco!

Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli

Tools & Useful Resources
Billo - Top UGC videos! - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - Learn More Here

Brand Push - Get your brand featured on FOX, USA Today and other media - Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just a few days. Get 25$ off with code: TSPP - Learn More Here

How do you make your product stand out from a sea of exact images of the same merchandise on an Amazon board? Join Gianmarco Meli with guest Luke Wechselberger, Amazon seller and coach to over 500 students, as they talk about a technique to identify new opportunities and leverage growing trends to launch new profitable products. Luke shares that with this technique, even if you are selling the product at the same price as everyone else, customers would gravitate to your page, and you can come in and compete even with a few reviews. To know more about this strategy, tune in to this episode and enjoy!

Outline of the Episode:
• Creating product bundles and kits
• How to use Amazon data to create bundles
• Validating product supplier and product quality
• How do you know if you’ve found success with your bundles?
• Luke’s take on virtual bundles
• Best advice to achieve more with less when it comes to product research and development

Download the "Amazon FBA Mini Course" (Clicking the button below and find it on the homepage)

https://www.amazonsellerpros.com/p/seller-pro-mini-course

------------------------------------------------------------------------------------------------------------------

About Luke Wechselberger:

Luke Wechselberger is an Amazon seller and coach to over 500 students. He started a YouTube channel in 2017 that mainly focuses on FBA topics and covers affiliate marketing, personal branding, and cryptocurrencies. He recently spoke on stage at the Helium10 Sell & Scale Summit and finished being on a TV dating show which he won with his girlfriend of 5 years.

You can find Luke Wechselberger on…
Instagram | https://www.instagram.com/luke_wechselberger/
YouTube| https://www.youtube.com/c/LukeWechselberger

Connect with The Seller Process on…
https://www.thesellerprocess.com/

Tools & Useful Resources
Billo - Top UGC videos! - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - Learn More Here

Brand Push - Get your brand featured on FOX, USA Today and other media - Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP - Learn More Hereand jumpstart your journey to a fully systematized business by getting your hands on all the SOPs, flowcharts and process maps built by Escala to systematize your Amazon business!