The Seller Process Podcast

Join Gianmarco Meli with Anthony Confrancesco as they discuss solutions to maximize the potential of existing products and get more clicks and sales. Anthony is the industry liaison of PickFu, a consumer research platform to get in-depth feedback for businesses. He shares a systematic method to take B-tests and run experiments on the most important elements of listings. Here’s a breakdown of what to expect in this episode:

1. Impacts of running experiments to optimize listings
2. How to increase metrics of clickthrough rates and conversion rates
3. Balance aesthetics and flow of information
4. Make the main image more appealing
5. Different experiments for Amazon and e-commerce in general
6. And so much more!

Get 50% off your first poll using code THESELLERPROCESS:  https://www.thesellerprocess.com/pickfu

Download the “Split Testing Case Studies” to see real-life examples on how to turn your listings into conversion machines!
https://pxlfy.me/8HudaQ

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About Anthony Confrancesco:
Anthony Cofrancesco is the industry liaison of PickFu. He’s the previous owner of Virtuous Graphics, a marketing agency offering Amazon sellers copywriting, graphic design, photography, and videography services. He even worked at Amazon early in his career.
This Maryland native is fond of hiking, creating amazing video footage using his drone, and connecting with all types of people from all regions of the world.
Catch Anthony on many webinars, podcasts, and speaking engagements on Amazon, creative output, and cross-cultural people management.

Get 50% off your first poll on PickFu with code: THESELLERPROCESS

Visit PickFu to learn more: https://www.pickfu.com/

Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Matt Parker as they chat about a simple method to lead new clicks on Amazon listings and gain new customers. Matt is the co-founder of Pinformative, a Pinterest-based e-learning portal, and agency primarily focused on scaling brands across different platforms. He shares how to leverage Pinterest to create more brand awareness, generate new clicks, and close more sales. Here’s a breakdown of what to expect in this episode:

1. Free traffic on Pinterest for sellers
2. Crash course on the Pinterest UI
3. Create boards with general Google-optimized keywords
4. Take advantage of user demographics
5. How to drive more engagement with people
6. And so much more!

Download the “Workflow for  Pinterest” to learn the leverage, create more brand awareness, close more sales, and scale brands across different platforms.
-https://pxlfy.me/DLDB4u

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About Matt Parker:

Matt has been in the e-commerce world for over 15 years and has been involved with over 250 top-selling items scaling across eBay, Amazon, and Woocommerce.

Primarily, his background is in multimedia programming and UI interface design (BA HONS) which he initially studied at the University Of Wales. Over the last 20 years, he has worked with many well-known blue-chip companies all over the world and has worked with clients such as Universal Studios and BBC Television.

Matt is the director of two global brands encapsulating 400,000 ASINs running on a hybrid human AI-based system spanning six e-commerce platforms.

Finally, Matt is the co-founder of Pinformative, a Pinterest-based e-learning portal, and agency dedicated to scaling brands from a multitude of marketplaces, including Amazon, eBay & Etsy.

Learn more about Pinformative at: https://www.pinformative.com/

Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Paul Baron to talk about ways to scale the business by putting the brand on social media through the power of influencer marketing. Paul is the founder and CEO of Chat Marketing University. He provides a step-by-step guide to reach out to influencers on Instagram and TikTok and turn them into powerful marketing allies. Here’s a breakdown of what to expect in this episode:

• Why focus marketing on Instagram and TikTok
• Have a general idea of who the buyers are through hashtags
• Vet for influencers who have organic engagement
• Treat influencers as partners for a long-term business relationship
• Platform comparison between Instagram and TikTok
• And so much more!

Download the “Influencer Outreach Process” and learn the strategies to build up your army of influencers ready to promote your brand to thousands of their fans and follower: https://pixelfy.me/5NycSt
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About Paul Baron:

Paul Baron has been in the digital marketing space since 2008 and has been an eCommerce brand owner selling on Amazon since 2015. He is a million-dollar Amazon seller, international Keynote speaker on Chatbots and Influencer marketing, and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation.

His brands have received consulting from Shark Tanks Barbara Corcoran and have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news, and in national magazines and blogs.

As founder and CEO of Chat Marketing University, Paul teaches Messenger marketing automation strategies that leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers.

The Chat Agency offers full-service conversational marketing and audience-building services leveraging chatbot marketing automation, including his proprietary nano-influencer framework to build brands and drive sales

Visit the Chat Agency for more info: https://www.thechatagency.com/

Tools & Useful Resources
- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code
“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Join Gianmarco Meli with Andrew Erickson to discuss the 10 hacks that will guarantee increasing profit margins. Andrew is an engineer turned entrepreneur with several private label brands on Amazon and Etsy. He shares a few simple tweaks to apply in products and the way to manage the business for better profit. Here’s a breakdown of what to expect in this episode:

-Revenue is vanity, profit is sanity
-10 hacks overview
-Cost, quote matching, reduce production cost, and order volume
-Consider packaging, size tiers, and weight
-Get money back from Amazon, reduce tariffs, and carton packing
-And so much more!

Download the "Increase Profit " a strategy to help your profit margins increase and get extra money by applying few tweaks to the products.
https://pixelfy.me/l9V6a4

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About Andrew Erickson:

Andrew Erickson is an engineer turned entrepreneur. He has several private label brands on Amazon and Etsy and recently sold one of his brands for a 7-figure exit. He is one of the head coaches in the Titan Network Mastermind. He hosts the Zon Con Podcast where he discusses the tips and tricks to become an Amazon millionaire.
Listen to the Zon Con Podcast: https://zonconpodcast.com/

Tools & Useful Resources:

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

 Join Gianmarco Meli with Emma Schermer Tamir to discuss the 6 steps process you should go through to have perfectly optimized listings and increase conversion rates of your products. Emma is a marketing expert and the co-founder and CEO of Marketing by Emma. 
She shares a listing analysis process that can easily identify current market gaps and weak spots in the listings to improve them and make them rank to page one. 
Here’s a breakdown of what to expect in this episode:

• Listing analysis process in a nutshell
• Look at how listings should fit in the overall market
• A/B testing images based on customers’ inputs
• Tips to optimize images and A+ content
• How to get the marketing message right
• And so much more!

Download the "Listing Analysis Process" guide to help you spot the weak points of your listings and optimize them to stellar conversion rates: pixelfy.me/nqoBkI

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About Emma Schermer Tamir:

Emma Schermer Tamir transforms her insatiable curiosity into a conversion-spiking copy. As co-founder and CEO of Marketing by Emma, she's helped over 1,000 businesses from around the world boost their sales and build their brands online.

Through her thoughtful approach and winning strategies, Emma has become a leading expert in the field of selling on Amazon. Whether she's speaking on stages across the globe, leading her team, or working with clients, her goal is to empower everyone to create better product pages, Amazon listings, and website copy that makes brands' dream customers excited to click "Add to Cart!

Visit Emma's agency website at: https://marketingbyemma.com/

Join Gianmarco Meli with Barak Almog to discuss how to streamline the business and make it more efficient by delegating tasks to focus more on strategy and vision. Barak Almog is the owner of SellerFrame.com, which helps business owners automate their business. He shares how he has built an automated system to find and hire virtual assistants. Here’s a breakdown of what to expect in this episode:

-General overview of the automated system to hire VAs
-The application form: how to build one and what to require
-Best practices for CV and phone screening
-What to include in the skills test
-How to evaluate the results and decide the best candidate
-And so much more!

Download the Automate Process of  Hiring VA to speed up, delegate, and increase the efficiency of the recruitment process.
http://pixelfy.me/FOEk3I

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About Barak Almog:

Barak Almog is the owner of SellerFrame.com, which helps business owners automate their business using code and no-code tools and outsource business functions to teams of high performers. He’s an automation master, a blogger, a video content creator, a speaker, and the owner of several online communities dedicated to helping entrepreneurs build automatic and autonomous businesses.

Get the fully automated VA hiring system installed for you: https://sellerframe.com/va-hire-automation/ 

Use coupon code "SellerProcess20" to get 20% off

Tools & Useful Resources:

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Michal Chapnick to talk about expanding the business beyond the boundaries of the Amazon marketplace and into other growing platforms. Michal has been an e-commerce entrepreneur since 2011. She shares how to take Amazon listings and adapt them to Walmart to add a new income stream. Here’s a breakdown of what to expect in this episode:

-What Amazon sellers can expect from selling to Walmart
-Differences in product listings between Amazon and Walmart
-Things to take care of on Walmart to optimize listings
-Special recommendations for optimizing images
-How to handle logistics for Walmart
-And so much more!

Download the Walmart Listing Optimization Guide to take your Walmart Listings to the next level.
http://pixelfy.me/VN5Fnq 

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About Michal Chapnick:

Michal Chapnick is an e-commerce entrepreneur who has been selling online since 2011. She specializes in selling on multi-channels such as Amazon, Amazon Canada, Walmart, Walmart Canada, and Shopify. She is dedicated to helping others grow their business by selling on multi-channels and sharing her knowledge and strategies. In the past few years, she helped many brands and Amazon sellers start their selling on Walmart journey and increase their rank and sales on Walmart.com.

Join the Facebook group "Selling on Walmart Marketplace": https://www.facebook.com/groups/sellingonwalmartmarketplace

Tools & Useful Resources:

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

Join Gianmarco Meli with Chelsea Cohen to discuss the system to effectively manage your inventory so you will never run out of stock again. Chelsea is an Amazon inventory management expert, Amazon seller, speaker, consultant, and the co-founder of SoStocked.com, an Amazon inventory management software. She shares her system on managing inventory effectively despite seasonality or temporary changes in sales velocity. Here’s a breakdown of what to expect in this episode:

- What is inventory-minded marketing?
-  Adjustments in the inventory management process
- Sales velocity and how to accurately find that for each product
- How to calculate the amount of stock to be ordered
- About Chelsea’s DIY inventory planner
- And so much more!

Download the SoStocked "DIY Inventory Planner" and the "Inventory-Minded Marketing Spreadsheet" to start taking your inventory management game to the next level: http://pixelfy.me/aAVN6Z
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About Chelsea Cohen:

Connect with Chelsea Cohen, an Amazon inventory management expert and the co-founder of SoStocked.com, an Amazon inventory management software. Chelsea is also an Amazon seller, speaker, and consultant. Her regular clients include seven- and eight-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events, and the Amazing Summit stage, among others.

Try SoStocked the software we recommend to effectively manage your inventory and never run out of stock again: http://pixelfy.me/AAvYCH

Tools & Useful Resources:

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

Join Jason and Tina Marie with their guest, Evan Katz, as they talk about how successful women also deserve loving relationships. Evan is a former screenwriter who became a dating coach for smart, strong, and successful women. He shares how he helps women discover the secrets to finding lasting love with a man who makes them feel safe, heard, and understood. Stay tuned!

Here’s a breakdown of what to expect in this episode:

1. What Evan does to help successful women find the man of their dreams
2. How Evan’s work affects his marriage and family life
3. Focus on relaxing to maintain a good, healthy relationship
4. The difference between men and women in terms of dating advice
5. It all boils down to a woman’s choice of men
6. And so much more!

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About Evan Katz:

Evan Katz is a dating coach who specializes in helping smart, strong, successful women understand and connect with men.

He has over nine million blog readers, over 50,000 newsletter subscribers, and thousands of satisfied clients who find his take on relationships enlightening, entertaining and empowering.

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You can find Evan Katz on . . .

Website: https://www.evanmarckatz.com/

Facebook: https://www.facebook.com/EvanMarcKatzFan/

Twitter: https://twitter.com/evanmarckatz

YouTube: https://www.youtube.com/user/EvanMarcKatz

Instagram: https://www.instagram.com/evanmarckatzfan/

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Connect with Jason and Tina Marie!

Loving Beyond the I Do Website: www.lovingbeyondtheido.com

Legendary Relationship Website: www.legendaryrelationship.com

Instagram & Facebook: @legendaryrelationship

Join Gianmarco Meli with Aleks Leal to discuss the strategies to protect your business from outside threats and reduce risks to keep the brand running for the long haul. Aleks is an e-commerce veteran with over 14 years of experience and the host of the Wizards of Ecom Spanish Podcast. He shares the process he used to de-risk his business and make it into an unshakeable empire.Here’s a breakdown of what to expect in this episode:

- The formula to mitigate business risks and make it unshakeable
- What is diversification in business?
- How to choose the best channels to diversify
- Diversification strategy in terms of category
- Different types of risk mitigation to implement in a business
- And so much more!

Download the slides the  "Importance of Diversification" from one of Aleks' conference talks and start diversifying your business for long term growth: https://pixelfy.me/bKhvly
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About Aleksejs Leal:

Aleksejs Leal has over 14 years of experience in the business industry and owned 25 companies, three of which were successfully sold. Aside from that, he also has eight years of experience in the e-commerce field and sells on different marketplaces such as Amazon, Mercadolibre, Walmart, Shopify, and eBay. Leal wrote a book titled “How to sell on Amazon.com?” and “How to sell on Mercadolibre” to help people gain more information about how it works and its process. Leal is the host of Wizards of Ecom Spanish Podcast dedicated to providing information, strategies, trends, and tips for entrepreneurs in the world of e-commerce.

Connect with Aleksejs: https://www.facebook.com/profile.php?id=1394088609

Check out Wizards of Ecom Spanish Podcast: https://podcasts.apple.com/us/podcast/wizards-of-ecom-en-espa%C3%B1ol/id1562041714

Tools & Useful Resources:

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for lifetime with code

“THESELLERPROCESS10”: https://bit.ly/3ATFyHv