In this episode of the Scottish Property Podcast, Nick and Steven sit down with Graham Reeves, digital marketing entrepreneur, property investor, and founder of an SEO agency that ranks number one for “SEO Glasgow.” Graham shares his journey from struggling with dyslexia at school and working as a chef, to building a thriving online business and scaling a growing buy-to-let portfolio.

🎙️ Episode Highlights

🌟 From Kitchen Chaos to Business Hustle

• Growing up in Newton Mearns and overcoming challenges with dyslexia
• Working his way up from dishwasher to chef before leaving hospitality
• Learning sales skills through commission-only work and early entrepreneurial ventures

💻 Building an SEO Business

• Why college proved valuable but university felt like “too much fluff”
• Starting in digital marketing and discovering SEO
• Scaling his SEO agency during Covid through Facebook ads and ranking #1 on Google
• Recruiting and managing a global remote team across South Africa, the Philippines, and Serbia
• Tips for hiring and retaining top overseas talent

🏡 Property Investing Journey

• Entering property in 2023 after realising the need to invest profits wisely
• First six properties: leaving £27,000 in each but gaining £300/month net cashflow
• Learning BRR strategies and sourcing portfolios through a solicitor
• Latest deal: six-property portfolio with £7,500 left in each unit, generating £2,000 net per month
• Why he believes portfolios are the way forward

🤖 AI & The Future of Business

• How AI is transforming SEO and content with Google’s AI overviews
• Using ChatGPT to build scrapers and source landlords with large portfolios
• Leveraging AI to analyse CRM data, Zoom calls, and sales patterns
• Why he believes trades and service jobs are safe, but knowledge work is rapidly changing

From hustling cigarettes in the schoolyard to launching a marketing agency during Covid, Graham explains how his entrepreneurial mindset has shaped both his business and property journey. He also opens up about investing in property after a period of overspending, his strategy for buying portfolios, and how he’s using AI to source deals and streamline his workflow.