The SEO Insider: Law Firm Digital Marketing and Beyond

The SEO Insider: Law Firm Digital Marketing and Beyond

Download on the App Store

The SEO Insider: Law Firm Digital Marketing and Beyond episodes

  • Seth & JC Hite: Work Culture & Business Development Opportunities

    Looking to take your business to the next level by leveraging best practices in leadership development and company culture for international, domestic, and remote staff? On this episode of the SEO Insider, Seth Price interviews JC Hite, the CEO and founder of Hite Digital, a white label digital marketing agency. JC and Seth discuss the dichotomy of remote versus in-person work and the opportunities and techniques for international versus domestic staff, leveraging JC’s experience launching his company with an international office in Latin America. Despite advancements in remote work since the start of COVID-19, JC discusses how leadership and culture is developed through in-person interactions – as well as effective client relationships. Hite states, “the most important factor when it comes to retaining clients is relationships.” Hite also emphasizes the need for learning and leadership development within a successful company; pushing digital certifications and development processes. Hite Digital dedicates 10% of its staff to teaching.


    While this episode covers how the last few years – and notably the pandemic – have affected work culture and opportunities, Seth and JC also take a deep dive into the future. With different perspectives on the evolution of AI and the most effective way to leverage these new technologies, Seth and JC provide a detailed synopsis of how AI will affect the future of digital marketing and business development. 


    #DigitalMarketing #BusinessGrowth #InternationalLabor



    31 min
  • Seth & Austin Irabor: How to Hack Pay-Per-Click Ads

    On this episode of the SEO Insider, Seth Price interviews Austin Irabor, founder and president of NetFly Digital Marketing, about his work in the competitive terrain of pay-per-click advertising. Austin discusses NetFly’s comprehensive and holistic approach to PPC, sharing his hacks for maintaining low costs but high conversion rates per lead. The two discuss the importance of law firm managers getting creative with PPC in the Personal Injury space - as well as the importance of a holistic approach to their intake process.  #PPC #PaidSearch #HolisticApproach

    31 min
  • Seth & Kristi Hagen: Holistic Digital Marketing to Empower Your Business

    On this episode of the SEO Insider, Seth Price is joined by Kristi Hagen, founder and CEO of  Kristi Jane Inc. – an innovative firm renowned for its holistic approach to digital marketing. Gain invaluable insights as Seth and Kristi discuss their shared passion for empowering businesses to thrive through effective digital marketing. Uncover the intricacies of scaling an agency while preserving quality control and fostering innovative solutions. And don't miss their exploration of the complexities of pay-per-click advertising, its diminishing returns, and the pressing need for a holistic approach to digital marketing. Tune in today and unlock a world of professional expertise to help elevate your marketing strategy.

    Looking to use RoadProof to access traffic data and videos? Check it out today.  

    For more helpful tips about digital marketing: 

    WEBSITE: https://blusharkdigital.com/ 

    FACEBOOK: https://www.facebook.com/blusharkdigital 

    TWITTER: https://twitter.com/blusharkdigital 

    LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/ 

    INSTAGRAM: https://www.instagram.com/blusharkdigital/ 

    BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence.  

    #PayPerClick #HolisticMarketing #ScalingAgency

    28 min
  • Seth & Matt Plapp: Level Up Your Digital Marketing

    Get ready to learn from two industry titans in our newest episode of the SEO Insider! Host Seth Price is joined by guest Matt Plapp, the CEO of America's Best Restaurants, a national media and marketing company, and author of the book Restaurant Marketing That Works. Matt is a true legend in restaurant digital marketing; in this episode, he divulges the secret sauce he uses to help his clients achieve outstanding results. From optimizing social media to leveraging the power of core values, Seth and Matt leave no stone unturned in their discussion of unconventional methods to strengthen client relations. Whether you're a marketing professional or a business owner looking to up your digital marketing game, you won't want to miss this dynamic conversation between two thought leaders in their respective fields. 


    For more helpful tips about digital marketing:

    WEBSITE: https://blusharkdigital.com/

    FACEBOOK: https://www.facebook.com/blusharkdigital

    TWITTER: https://twitter.com/blusharkdigital

    LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/

    INSTAGRAM: https://www.instagram.com/blusharkdigital/


    BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence. 

    43 min
  • Seth & Scott Hardy: Entrepreneur Genius

    Seth Price interviews Scott Hardy who is the president of Top Class Actions. Scott Hardy goes into detail about how to gain traction for SEO content and maximize the value for top class actions from his perspective.

    For more information visit our website at https://blusharkdigital.com/.

    #SEOcontent #ScottHardy #TopClassAction

    33 min
  • Seth & Dylan Ruga: Game-Changing Court Reporting Services

    On this episode of the SEO Insider, Seth Price speaks to Dylan Ruga, Founder of Stalwart Law Group and Co-Founder of Steno. Steno is a court reporting service and a game-changer in the legal world. Steno does court reporting by deferring payments until clients’ cases resolve. Court reporting is charged per page, but the headline number is usually the page rate. In short, Steno gets paid when you get paid. 

    What makes Steno unique is that they combine the court reporting service with litigation finance that goes naturally into your firm. Many deposition transcripts are held, and Steno uses those transcripts to find patterns for case outcomes. This is used as a learning tool to help guide cases to the best possible outcomes in the litigation processes.

    For more helpful tips on legal SEO, check out BluShark’s other channels:

    WEBSITE: https://blusharkdigital.com/

    FACEBOOK: https://www.facebook.com/blusharkdigital

    TWITTER: https://twitter.com/blusharkdigital

    LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/

    INSTAGRAM: https://www.instagram.com/blusharkdigital/

    BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.

    20 min
  • Seth & Craig Goldenfarb: Hiring the Right People

    Hiring the correct person is critical when looking at a company's success. It ensures that your employees can develop alongside you, contributing to the overall success of the company and reducing the need to hire new leadership positions down the line. Craig Goldenfarb discusses the tactics he employs to guarantee that the personnel he hires contribute to the company's performance, as well as the company’s significance. 

    For more helpful tips about digital marketing:

    WEBSITE: https://blusharkdigital.com/

    FACEBOOK: https://www.facebook.com/blusharkdigital

    TWITTER: https://twitter.com/blusharkdigital

    LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/

    INSTAGRAM: https://www.instagram.com/blusharkdigital/

    BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.

    #digitalmarketing #lawfirm #legalmarketing #hiringtips

    32 min
  • Seth & Jeremy Corray: Crafting Authentic, Engaging Video Content

    In this episode of the SEO Insider, Seth Price is joined by Jeremy Corray from CoolFire Studios, a content studio that tells stories via original programming on both commercial and mobile platforms. In a world where attention is currency, Seth and Jeremy discuss how to develop video content and have client conversations in a way that is both engaging and meaningful. Looking to build your organic audience and design authentic, creative, competitive content? Tune in today.

    Coolfire Studios: Videos discussed in the episode
    BCTV: Ed V Cereal 

    McDivitt: Family Style

    Miley Legal: Tiger Talks: "Top 5 Motorcycle Myths"  

    Coolfire Law Firm TV Commercial Reel


    For more helpful tips about digital marketing:

    WEBSITE: https://blusharkdigital.com/

    FACEBOOK: https://www.facebook.com/blusharkdigital

    TWITTER: https://twitter.com/blusharkdigital

    LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/

    INSTAGRAM: https://www.instagram.com/blusharkdigital/


    BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.

    #Attention #Storytelling #SocialMedia



    31 min
  • Seth & Raphael Crawford-Marks: Cultivating Purpose in a Virtual Workspace

    In this episode of the SEO Insider, Seth Price is joined by Raphael Crawford-Marks, founder and CEO of Bonusly, a recognition and rewards platform aimed to enrich company culture. The two engage in a candid discussion about how the transition to virtual workspaces has impacted company engagement and the importance of authentic recognition in cultivating purpose and productivity in employees. Tune in to hear their best practices for enriching connection, relationships, and purpose in a company.


    BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence.

    #VirtualWorkplace #EmployeeRecognition #SEO



    31 min
  • Seth & Josh Nelson: Best Practices for Growing Your Company

    Relying on trial and error in the push for growth cannot be a manager’s only strategy. In this episode of the SEO Insider, Seth Price is joined by Josh Nelson, author of the Seven Figure Agency Roadmap, to provide you with key tactics for growing your firm. 

    Tune in as these two experts discuss all you need to know for digital marketing success and company growth. Together, they provide invaluable insights on how to structure your company (whether remote or in person!) to create and grow a winning firm. 

    22 min

About The SEO Insider: Law Firm Digital Marketing and Beyond

From the publisher's feed

A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.