The SEO Insider: Law Firm Digital Marketing and Beyond

Join Seth and Brad for the latest episode of the SEO Insider as they discuss all things paid ads. From emphasizing the fundamentals of paid ads to outlining ways both small and large companies can leverage the ads, Seth and Brad bring visibility and clarity to an oft complex and technical world.

#SEO, #ChatGPT, #ChatBots #ArtificalIntelligence

On Today’s episode of SEO insider, Seth Price is joined by Alex Valencia, Legal Marketing Specialist, content strategist, and co-owner of We Do Web Content. They talk about how ChatGPT, a chatbot developed by OpenAI, has taken the internet by storm and has become a point of production for high-tech spinning. Alex explains the possibilities for implementing this tool for SEO content writers. The two also discuss how ChatGPT can create helpful content for law firms, respond to customer inquiries with conversational human-like text answers, and be an efficient tool for editors. Seth and Alex also debate the pros and cons of using ChatGPT bots and how they can hinder the human experience of customer service. 

Tune into the episode to learn more.

In this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on specializing or generalizing the skills of your employees.

Join Seth Price as he talks to Dennis Yu about how to grow with social media marketing. They discuss the importance of creating content, and how to create it in mass quantities to pair with SEO. 

Dennis Yu continues to talk about how connections, branding and community are what make a firm memorable. As technology continues to evolve into 2023, so should your firm. Tune in to the episode to hear more. 

Join Seth Price as he speaks to Adam Warren, the founder of OpenJar concepts and The Sentinel Group. They discuss the power of branding in a small company versus larger companies as well as the importance of telling a story within media content. At a local level, it’s all about being able to connect to people personally, and that is how small companies have strategic responses to larger competitors. More people tend to focus on the storytelling rather than the number of ads. Being able to understand your audience is a vital tool for all businesses. 

Follow our feed for more!

For more helpful tips on legal SEO, check out BluShark’s other channels:

WEBSITE: https://blusharkdigital.com/ 

FACEBOOK: https://www.facebook.com/blusharkdigi...

TWITTER: https://twitter.com/blusharkdigital/ 

LINKEDIN: https://www.linkedin.com/company/blus...  

INSTAGRAM: https://www.instagram.com/blusharkdig... 

#DigitalMarketing #lawfirm #marketconnections #branding

On today’s episode of SEO Insider, Seth Price is joined by Todd Richheimer, founder of the law firm digital marketing company Lawfty. They talk about PPC challenges that COVID-19 has brought to the industry and the current volatility of the law marketing world. Todd explains the importance of economic consistency, choosing worthwhile PPC campaigns, and selecting the best keywords when bidding. The two deliberate over the possible contrast between a perfect branded landing page and the number of clicks on a page with an immediate response. They discuss the prevalence of influencers and how using social media in a relatable manner can help reach a wider audience.

Todd’s firm, Lawfty Law, can be found at https://lawftylaw.com/ and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.

For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital/
TWITTER: https://twitter.com/blusharkdigital/
LINKEDIN: https://www.linkedin.com/company/blushark-digital
INSTAGRAM: https://www.instagram.com/blusharkdigital/ 
#LegalMarketing #PPC #DigitalMarketing 

On today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the legal industry today, long-term growth strategy, and Casey’s experience with managing a team internationally. They talk about the importance of having valuable content and improving older pages, updates coming with Google and how to position for them, and challenges with mobile-first indexing.

Casey’s firm, Juris Digital, can be found at https://jurisdigital.com/.
For more episodes of SEO Insider, visit www.blusharkdigital.com/seo-insider.

On today’s episode of SEO Insider, Seth Price is joined by Alan Bleiweiss, a forensic SEO consultant and founder of Alan Bleiweiss Consulting, to discuss SEO consulting and Alan’s experience optimizing websites for both desktop and mobile use. Seth and Alan talk about how internet testing plays a role in SEO and how different internet connections impact search engine optimization. Seth asks Alan about what the biggest things people should tackle before seeking SEO consulting. Alan discusses common issues he’s seen throughout SEO consulting, such as the organization of page content and usability issues. Seth asks Alan about the upcoming Google Page Experience update and how to prepare for the Google update. 

To see more episodes, visit: https://blusharkdigital.com/seo-insider/ 

For more helpful tips on legal SEO, check out BluShark’s other channels: 
WEBSITE: https://blusharkdigital.com 
FACEBOOK: https://www.facebook.com/blusharkdigital 
TWITTER: https://twitter.com/blusharkdigital 
LINKEDIN: https://www.linkedin.com/company/blushark-digital/ 
INSTAGRAM: https://www.instagram.com/blusharkdigital/ 

Today, Seth is joined by Brett Tabke, the founder and CEO of PubCon. Brett announces the exciting news that PubCon will be back in person on August 3rd - 5th for its conference in Florida! The two discuss the history of the conference and how it has grown to become a “must-attend” event for SEO marketers and practitioners, whether they’re advanced or just starting out in the industry. Brett also gives his insight on how PubCon curates and fine tunes their selections for speakers to make sure that attendees get the absolute most out of the experience! Seth and Brett continue the discussion by looking at future changes we may soon see in the digital marketing world and government’s potential influence on it.

To view all SEO Insider episodes, visit: https://blusharkdigital.com/seo-insider/
PubCon: https://www.pubcon.com/

For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/
INSTAGRAM: https://www.instagram.com/blusharkdigital

BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence. Click below to learn what clients have to say about their partnerships with BluShark.

On this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GMB local spam, and how incentivizing reviews is against FTC guidelines and can get a listing taken down. They discuss how reviews can be subjective, the importance of asking for reviews in industries where it is allowed, and how asking for photos to be uploaded on review sites can lead to more reviews.