The SEO Insider: Law Firm Digital Marketing and Beyond

On this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients’ ROI over your own profits. Seth and Phil discuss cross-selling across their agencies to get new leads, and the importance of referrals and good customer service.

Seth’s law firm, Price Benowitz, can be found at www.pricebenowitz.com and his digital marketing firm, Blushark Digital, can be found here: www.blusharkdigital.com.

Seth can be contacted at [email protected] and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.

On this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom’s philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C marketing and how they differ, his experience targeting certain industries and audiences, and the ideal client at his company. He also speaks on the importance of building trust and relationships with clients before selling to them, and how that builds a good foundation for business.

More information about Tom and his company, Converse Digital, can be found at www.conversedigital.com

In this episode of SEO Insider, Seth sits down with Kye Duncan. Kye is the Executive Vice President of Activation at LeadingResponse. LeadingResponse partners up with professionals in the financial, legal, elective medical, senior living, estate planning, and home services industries to scale their businesses. The two discuss the aspect of leads in digital marketing, specifically for law firms. Seth and Kye explain how these leads can change substantially based on the different practice areas and areas of law. Kye explains how these leads are generated, as well as examining the sources of the leads. The duo also dives into retargeting changes, lead costs, as well as the process of purchasing leads from different lead generation companies.
For more helpful tips on legal SEO, check out BluShark’s other channels:
FACEBOOK: https://www.facebook.com/blusharkdigital/
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/
INSTAGRAM: https://www.instagram.com/blusharkdigital/

For more on LeadingResponse:
https://leadingresponse.com/

On Today’s episode Seth is joined by guest Karl Sakas, an agency consultant and executive coach. Seth asks Karl what the biggest mistakes people make when scaling their agencies. Karl discusses how he got started in his career and how he found his niche helping businesses grow. 
Karl discusses the importance of being selective in the early stages of scaling, how to focus on what you want during growth, and when to make yourself optional. Seth and Karl discuss the four stages of agency satisfaction and balancing that with client satisfaction. Seth asks how agency leaders and owners can balance their involvement in their company’s growth. Karl gives insight as to how owners can control their involvement based on their needs. 
For more on these topics: 

• 4 stages in the "Firm Satisfaction Index": Powerless, Overwhelmed, Confident, Valued
• 4 stages on day-to-day involvement: Mandatory, Necessary, Needed, and Optional

Join Seth and Will Scott as they discuss paid search, SEO, agency-building, and more. Seth and Will speak to the prevalence of spam in local search and Google’s efforts to validate businesses in paid ads. Will emphasizes the importance of reporting bad listings and shares some of his favorite lessons he has learned over time in the SEO field. Will’s biggest takeaway from 20+ years in SEO? The importance of non-sexy SEO: How do I get locally relevant, non-spammy links? How do I develop content that answers my customers’ questions?

Seth and Will go on to discuss agency-building, speaking on the importance of not putting all of your eggs in one basket and leveraging the power of your team.

Will Scott is CEO and Co-Founder of Search Influence, an online marketing company that provides a holistic approach to Search, Social and Online Advertising.

Seth Price is joined by Joe Laratro, the founder and president of Tandem Interactive, on this episode of SEO Insider. Seth and Joe discuss how companies of all sizes can manage their reviews and how to use them to benefit your company. Joe also dives into his experiences with Google My Business and Local Service Ads and how both can help develop company strategy. Listen in to hear Seth and Joe discuss these best practices.  

Seth Price is joined by Darren Shaw, the founder of Whitespark, on this episode of SEO Insider. Seth and Darren discuss local search rankings and local SEO and how to rank well on the Google search engine result page (SERP). Darren designed Whitespark to help companies and businesses improve their rankings, drive business, and build a positive online reputation. Darren has local search down to a science and shares what he has learned over the years with Seth making this an episode you do not want to miss. Listen in to hear Darren and Seth discuss local SEO and keywords.