The SEO Insider: Law Firm Digital Marketing and Beyond

Seth & Karl Sakas: Scaling Agencies and Staying Satisfied


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On Today’s episode Seth is joined by guest Karl Sakas, an agency consultant and executive coach. Seth asks Karl what the biggest mistakes people make when scaling their agencies. Karl discusses how he got started in his career and how he found his niche helping businesses grow. 
Karl discusses the importance of being selective in the early stages of scaling, how to focus on what you want during growth, and when to make yourself optional. Seth and Karl discuss the four stages of agency satisfaction and balancing that with client satisfaction. Seth asks how agency leaders and owners can balance their involvement in their company’s growth. Karl gives insight as to how owners can control their involvement based on their needs. 
For more on these topics: 

  • 4 stages in the "Firm Satisfaction Index": Powerless, Overwhelmed, Confident, Valued
  • 4 stages on day-to-day involvement: Mandatory, Necessary, Needed, and Optional
...more
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The SEO Insider: Law Firm Digital Marketing and BeyondBy Seth Price

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