Jacob Stoops sits down with Zach Chahalis, Senior SEO Manager at Search Discovery, to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.

Jacob Stoops sits down with Zach Chahalis, Director of Inbound Marketing at Global Payments, Inc. (former Senior SEO Manager at Search Discovery), to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.

🛠️ In this episode:

• The story of how Zach got into SEO—and how a Flash site sparked his career
• What it’s like managing nine active clients across multiple verticals
• Why Angular 1 and SEO used to be mortal enemies
• How structured data and pre-rendering changed his approach
• The checklist system Zach built to prevent catastrophic SEO failures
• His thoughts on site crawlers, tools, and platform limitations
• The ongoing challenge of client buy-in and implementation
• Why mentorship, patience, and empathy matter more than ever in SEO

If you’re in technical SEO or trying to scale your strategic thinking while juggling dev cycles and client expectations—this episode delivers depth, humor, and a ton of lessons you can apply today.

Sponsored by Moving Traffic Media

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Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.

Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.

Rand opens up about:

• The scrappy beginnings of Moz with his mom (and massive early debt)
• Turning blog traffic into a SaaS business—and lessons from the pivot
• Surviving VC pressures, layoffs, and internal leadership transitions
• Why he left Moz and how SparkToro flips the funding model
• The dangers of hustle culture, impostor syndrome, and defining your own success
• Gender equity, workplace inclusion, and why empathy must lead

Whether you’re an SEO pro, a startup founder, or just someone chasing sustainable success—this episode is packed with vulnerability, perspective, and no-BS insight from one of the most respected voices in marketing.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin