In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. Niki dives into the human side of SEO—empathy, collaboration, and community—and what it really means to navigate the industry with integrity and curiosity.

We discuss:

• Her shift from content and social to technical and local SEO
• The Google My Business nightmare that suspended 800 listings
• Strategies for working with developers instead of against them
• How being vulnerable builds better client and team relationships
• Speaking at Shine Bootcamp and empowering women in SEO
• Why SEO Twitter is both amazing and toxic
• The Denver SEO gardening club 🌿
• And yes… how Super Mario still rules

Whether you're new to SEO, building your technical chops, or trying to avoid burnout, this episode delivers clarity, humor, and real-world perspective.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin

In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. We discuss how she began her career as a web designer focusing on Wordpress websites, a content development and social media specialist, and how she came to specialize in technical SEO. We also discuss working with developers, her favorite technical SEO tactics, the need to just be nice to other people in the industry, her first time public speaking, our mutual love of gardening, and much more!

In this episode of The Page 2 Podcast, Jacob Stoops chats with Brian Gorman, SEO Director at Go Fish Digital, about his unorthodox entry into digital marketing—from a freelance musician and music teacher to a backlink penalty removal specialist and beyond. 

Inside the episode:

• Brian’s SEO origin story: From chords to crawls
• Lessons learned removing manual penalties at scale
• How content consolidation drove 120% YoY blog growth
• 301 vs 302: the law firm fix that saved thousands in traffic
• His first SEO panel experience and dealing with impostor syndrome
• Why technical SEO feels like “boots on the ground” work
• The power of mentorship and agency culture
• Sublime Text, regex dreams, and the weirdest client call mistake ever

Whether you’re early in your SEO career or deep in technical implementation, Brian shares honest, practical insight with humility and humor.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin

In this episode, we talk with Brian Gorman, SEO Director at Go Fish Digital. We discuss how Brian went from being a freelance musician and music teacher to a career in SEO. We cover how he began his career as a link penalty removal specialist, the importance of developing an SEO specialty, what it was like to speak on his first panel, dealing with impostor syndrome, how long-form content can lead to SEO success, as well as helping E-Commerce websites figure out how to handle sorting and refinements in an SEO friendly way. Also, for tv and movie fans out there – we get THIS close to having a full-on episode in which we exclusively talk The Office, drop some references from the movie Old School, reminisce about how he may have missed an opportunity to form a boy band with his brothers, and even contemplate forming our own SEO music group!

In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences, the women’s empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more.

Jennifer shares:

• How she used content gap analysis to take clients from invisible to ranking for high-volume keywords
• How she handled a client demanding results for impossible “vanity” terms—and got them anyway
• Why SEO is like golf (and what that means for making real progress)
• Why updating old blog posts can unlock powerful growth
• How empathy and patience are SEO’s most underrated skills
• Her experience as the first woman hired on Go Fish Digital’s SEO team—and what’s changing for women in tech

💬 Whether you’re early in your SEO career or leading technical audits, Jennifer’s candid perspective is a must-hear. This episode blends practical advice with powerful insight into inclusion, mentorship, and career development in digital marketing.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin

In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences, the women’s empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more.

In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: (1) Why would you even want to start a podcast, (2) Podcasting branding, (3) Podcast format and episode formats, (4) Picking the right music for your podcast, (5) Our equipment and software, (6) The ins and outs of various podcasting platforms, (7) Marketing your podcast, as well as (8) Podcasting challenges and advice.

In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: 

• Why we all started podcasts—and the realities that came with it
• How to choose your podcast format, equipment, and software
• Tips for podcast branding and episode structure
• Recommended tools for recording, editing, and publishing
• Pros/cons of Anchor, Libsyn, and other hosting platforms
• Strategies for growing your audience and maintaining consistency
• How podcasting opens doors, builds networks, and creates career momentum

💬 Whether you're SEO-focused, data-driven, or just curious about creating content in audio form, this episode is a candid deep dive into how to podcast the right way—and why you probably shouldn’t unless you’re ready to commit. 

🔔 Subscribe for real-world digital marketing stories and strategy talk: https://www.youtube.com/@thepage2podcast922

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin

In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more!

In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. JR shares stories of success, catastrophic mistakes, high-stakes migrations, and how a single rogue noindex tag nearly wiped out millions in traffic.

We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. 

We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more!

Topics covered:

• Going from IT side-hustles to SEO internships
• AngularJS, JavaScript SEO, and how pre-rendering works
• Implementing structured data at scale
• Why Screaming Frog and Sitebulb are still irreplaceable
• Tools like Ahrefs, Deepcrawl, and SEMrush—what they do best
• Communicating ROI and the challenge of client implementation
• Why patience and empathy are crucial for long-term SEO success
• Voice search, schema trends, and local reputation as ranking signals

💬 Whether you’re knee-deep in audits or just entering the SEO world, this episode is packed with real talk, actionable tips, and career perspective.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin