In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more.

Dan reflects on his SEO career from freelancing, teaching at NYU, surviving a “gray hat” era, and navigating agency burnout—eventually landing at a dream in-house role with RevZilla. He breaks down the agency vs. in-house debate, SEO failures, finding balance in a demanding role, and why impostor syndrome still follows even seasoned professionals.

🧠 What you’ll learn: 

• The reality of managing SEO at scale in a niche ecommerce powerhouse
• Why personal crises shape professional pivots—and how Dan responded
• Dan’s journey from WordPress freelance copywriter to agency director to RevZilla
• Why agency life made him fast, and in-house made him strategic
• What it’s like speaking SEO at NYU to CEOs and small biz owners
• How SEO impostor syndrome and depression creep in—no matter how long you’ve been doing it
• The value of server log analysis and CTR-based opportunity scoring
• Why Dan believes in “white-to-light-gray” SEO—and how the industry is evolving

This episode is an incredible blend of tactical SEO strategy, personal growth, and professional wisdom. If you've ever questioned your place in this industry, this conversation will leave you feeling seen—and fired up.

Sponsored by Moving Traffic Media

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In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more.

In this episode, I speak with Matt O’Such, VP of Audience Development and SEO at Ziff Davis, the brand behind Everyday Health, What To Expect When Expecting, IGN, PCmag, Mashable. We discuss how he began as a designer, developer, database administrator in 1999, and transformed into an SEO, what it’s like to do SEO and content on such a massive scale, how to teach and develop trust with larger teams of writers to optimize content the right way, how they identify and optimize for new trends in the marketplace. We also talk about how life can become really "real" sometimes and how Matt specifically managed to persevere after his son was born with a life-threatening heart defect. 

In Episode 11 of The Page 2 Podcast, host Jacob Stoops sits down with Matt Osuch, VP of Audience Development and SEO at Ziff Davis, to discuss what it’s like optimizing and leading SEO strategy across some of the biggest publishers on the internet—including IGN, Mashable, PCMag, What to Expect, and more.

Matt shares a deeply honest look into how he started in development, discovered SEO by accident, and scaled his career across startups, agencies, and publisher powerhouses. From dev-SEO collaboration and internal tools to team accountability and recovering from devastating personal challenges, Matt brings vulnerability, technical expertise, and real-world leadership experience.

🧠 Highlights include: • How to get SEO buy-in from editorial teams without being pushy
• Balancing SEO precision with content speed at media scale
• What to measure when everything changes daily
• Scaling site audits, crawl management, and striking distance wins
• Transitioning from developer to strategist to VP
• Why fixing thin content and improving templates beats just adding keywords
• A powerful story of perseverance after his newborn son faced a life-threatening condition
• How Matt stays present as a leader, husband, and father—even with enterprise SEO on his plate

This episode is equal parts tactical, technical, and emotional—a must-listen for SEOs managing scale, leading teams, or navigating life while trying to stay sharp in a shifting landscape.

Sponsored by Moving Traffic Media

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In this episode, I turn the mic on myself to tell my full - and unfiltered - SEO story. I talk about how I got into SEO by accident, and chronicle my journey across many jobs and companies. I also talk about how things in my personal life, and several instances of fate, drove me to a career in SEO. I talk about what it's like to be at an agency when you lose your biggest client, fighting bouts of depression and impostor syndrome, my thoughts on the SEO conference circuit, share failures, success, talk my favorite SEO tools and advice, and much more.

In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to use “reach” assignments to grow your expertise, the challenges of getting noticed in a large organization, and much more.

In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to use “reach” assignments to grow your expertise, the challenges of getting noticed in a large organization, and much more.

🔎 In this episode: 

• What it’s like shifting from Google-focused SEO to Amazon marketplace strategy
• The difference between Seller Central and Vendor Central (and how they affect your playbook)
• How sales velocity, not backlinks or keywords, drives Amazon rankings
• Why imagery matters more than copy on Amazon product pages
• A crash course in backend keywords, review strategies, and A+ content
• How to stand out in large agencies and turn “reach assignments” into real experience
• Career growth as a woman in SEO, and learning to speak up
• What it’s like managing mental health, personal loss, and burnout while building a career
• Navigating toxic bro culture, advocating for equity, and finding support in women-led spaces

Whether you're an Amazon seller, eCommerce marketer, or early-career SEO looking to grow—Joanna’s journey is honest, relatable, and filled with lessons worth hearing.

Sponsored by Moving Traffic Media

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In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if it’s not your primary strength can be important, the challenges of being a female in a male-dominated organization, and much more. 

In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if it’s not your primary strength can be important, the challenges of being a female in a male-dominated organization, and much more. 

📚 In this episode: 

• How her journalism background led to a career in SEO
• Moving from SEO content writing into strategy and technical audits
• Early SEO tactics like press release optimization—and how things have evolved
• Learning technical SEO by teaching and doing—collaboratively
• Why voice search optimization requires rethinking your content
• Alexa vs. Google Home: what SEOs should actually focus on
• Advice for being a great teammate (and avoiding career-limiting email mistakes)
• How to stay optimistic, humble, and constantly evolving in a fast-paced industry
• Her favorite wins, her biggest regrets, and how a karaoke session with Vanilla Ice still lives on

Whether you're early in your SEO career or evolving into a leadership role, this episode brings humor, honesty, and highly actionable advice.

Sponsored by Moving Traffic Media

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