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Trust me, I've been there, my clients have been there: sometimes you're experiencing some dry months in your business.
 And that's totally fine, as long as you know what to do to get back up again.
 This week I want to give you an entire podcast episode that you can come back to every now and then if things are a bit rough.
 ​
 An episode about sales!
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Because in spite of what you might think, sales can be a lot of fun.
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Not just the results.
Also the process.

For the past year I've become very happy with the sales results in my own business and also my client's businesses.
​
A couple of weeks ago, I was running a sales challenge in my Mastermind and one of my coachees met her sales goal in only a couple of days. Wow!

You dan do this too. Follow this 3-step sales framework I created.
​
Want to learn more?

Has this triggered you to become better at sales?

Listen to the episode! 

Check out my free sales plan workshop here: https://bureausbb.ck.page/3b6fd8b897 

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

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How to ask for the right price as a freelancer?
Or more specifically: a freelance musician.
For this week's episode I am interviewing the founder of the Dutch Platform for Freelance Musicians, Dorine Schoon.

She has worked for over 4 years now on a cause that is dear to her heart; fair pay.

For the past few months we worked together and she has created a new offer specifically for musicians and organisations who work with musicians.

This week's episode mentions:

• Breaking with limiting beliefs as a freelancer
• How to influence the cultural sector with your thoughts and ideas
• April fool's day & how it can help your business
• The recent advice of the Dutch Arts Council on investing in digital, the skilled organisation & more
• The importance of investing in your own skills
• Radical responsibility
• What fair practice exactly means

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

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In this podcast we’re talking about different ideas of feminism, how to apply this into your business and your career and I am introducing a new term fun-feminism. 

Why am I hosting this podcast? Because I know there’s many definitions of feminism and I believe it’s an ever evolving conversation. I wanted to give my point of view in 2022. 

Do I call myself a feminist? YES!

Do I have a different definition than most feminists: YES!

In this episode I'm talking about the evolution of feminism, why it has helped me shape my life and business, I'm talking about the Spice Girls, Meghan Markle's new podcast Archetypes and I have a special guest appearing talking to us about the oppression of women through the years: feminist historian Rosanne Schot: https://www.instagram.com/rosanneschot/

It's a bit of a different one today, but I felt this was a conversation we should have, especially when you're putting yourself out there, changing the world with your business (because you are).

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

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My coachees are opening up! This summer I was thinking how much they've changed and I asked my coachees if they wanted to join my podcast and they did!

Paulien Kluver shares:

• How to choose a creative profession
• How to take that leap to start your business & taking that next step
• How to run your creative business
• How you can always do a second pivot in your business
• How she discovered she should raise her prices
• Why sales is becoming less and less daunting every day for her
• How she’s juggling being a mother and business owner
  + she shares an insight she’s had this summer to make this a bit easier for herself and her family

Paulien's instagram (send her a message)

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

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Why would you launch your offer?

You can always run your programs evergreen, but launching will help you create more urgency and you’re actually helping your clients make a decision very soon. 

Some people say launches are draining, yes they are when you don’t have a plan.
 
Follow my steps blindly and pop the champagne to cheers on your next launch!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

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Now that covid is a bit easier, I get to see so many people live again and I always try to listen to the question they’re asking (or the comments they’re making on my pivot). And most of the time the response is like: I didn’t know it was like this for you, or I didn’t know you officially started coaching since March. 
So I thought, you know what, I am going to create an episode about this.

Today's episode is about the money I've made before and since my pivot, the decisions I made and why I wanted to quit my business back in April and what helped me focus and get back on my feet again. 

Enjoy this episode and if you liked it, please share your thoughts with me x

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

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Your most important asset in your business isn’t your mindset, isn’t the money on your bank account, but is your OFFER. 

There I said it, and I am always so surprised to not see any business coach mention this, but I do. Because your mindset can be great, your marketing can be great, your branding can be great, but if your offer isn’t, word won’t go around and you will have a very hard time selling. 

With my clients, I focus on their offer constantly and in my program Big Business, to which the waitlist is open right now, this is something we’re discussing weekly. And in my framework, I have created many steps to help you create your impeccable offer, or your PRODUCT TREE.

But why do you need a product tree and not, for instance, create an offer which suits the clients?
Because this will scare your clients off. I remember when I was still freelancing, it was so hard to buy from me, because no-one knew what my prices were, or what my offer exactly was, so the people who came up to me to work with me really had a lot of guts to approach me. Having an offer ready and prepared will help your clients immensly and you are really helping them by creating an offer with a low, medium and high tier. Also, by not selling your hourly rate, but your value and your experience + result you will have much happier clients!

In this episode I am sharing the steps you can take for you impeccable offer!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

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Imagine you're lying on a lovely beach on a towel and having that warm blanket of the sun and of course you’ve used loads of sunscreen to protect your skin and you are truly relaxed and enjoying your time off...
​
...One of the things that you might do is think about what it would be like to feel relaxed like this all the time and you actually want to bring this imagination to life. Because, why shouldn't you try?
​
In my latest podcast episode I'll help you not make plans for the upcoming month, but we’ll imagine what 2023 will be like. This helps you to think from a strategy point of view, because it’s so far away and it helps you think of what you and your business really want and need.

I've done this exercise with so many of my clients and one of them finally got her dream car, one of my clients only works with her dream clients now and another client restructured their team to be much less attached to each and every outcome.
​
So hop onto this week's episode to make those 2023 plans now!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

If you are thinking of pivoting (a part of) your career or business, this episode might be a true inspiration for you. Because no matter what job or business you have right now, you can always make it better for yourself (and your family).

In my conversation with Melissa Lin, we're talking about how she was brought up, what the expectations of her parents were and how she worked her way up to a chemical engineer and why and especially how she turned to business coaching.

It's a very personal episode about her in which we're talking about crushing your goals, while still staying true to yourself and which skills you need to become a sales queen. Because that she is.
Melissa Lin coached me and helped me in creating my first offers, launching my podcast and much much more. It was an honor and a blast for me to interview her as my coach.

Find Melissa Lin here:
Follow her on Instagram
This is her podcast

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Making content can be very time-consuming, but we can all agree you need it to attract new clients.
Are you getting up each morning, trying to find some time to scramble up a post, an email, a reel and not really sure what to post every day?
That’s no wonder, not everyday should be full of inspiration (hello day where I can do my admin) and you can really help yourself by starting to batch and repurpose your content. 

Because you don’t have to come up with new content each and everyday and I would love to help you on how I do it (and yes I sometimes still make my instagram posts on the day itself and I am creating my stories everyday myself, but I always kind of know what I will be talking about.) 

Let’s enjoy this summer and share all your lovely content with your followers without batting an eye!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp