In this episode, I’m hanging out with PR expert Lauren Cobello, and she’s bringing the heat! Lauren’s got an incredible story—she went from being a personal finance TV personality to running a super successful PR agency.

We’re diving deep into how to leverage media appearances to score big brand deals and build rock-solid credibility. Plus, we explore the magic of launching a book, why earned media is your secret weapon, and how to crush it on TV and podcasts to skyrocket your brand. If you’re aiming to get your book on the bestseller list or just want to level up your PR game, this episode is overflowing with actionable tips that you can start using right now!

Lauren Cobello is a national TV personality turned PR powerhouse, 3x author, and the visionary Founder and CEO of Leverage with Media PR. With over a decade of captivating audiences on shows like the TODAY Show, GMA, Dr. Oz, Rachael Ray, and hundreds more, Lauren knows how to command the spotlight.

As the driving force behind Leverage with Media PR, Lauren has transformed countless entrepreneurs, especially non-fiction authors, into household names. Her agency is a go-to for those looking to master the art of media, book launches, and brand strategy. Lauren’s innovative campaigns and media training have earned her clients lucrative speaking gigs and major brand deals. Her journey from TV to the top of the PR world is a testament to her passion, dedication, and commitment to excellence.

• Website: Leverage with Media PR | Lauren Cobello

• LinkedIn: Lauren Cobello on LinkedIn

• Instagram: @lauren_cobello

In this episode of The Shane Sams Show, Shane talks with long-time friend and fellow podcaster Dustin Heiner about the intricate world of hosting live events. From the high costs and logistics to the profound impact on attendees, Dustin reveals why live events are worth the effort. If you're an entrepreneur looking to create lasting connections and drive growth, this episode is a must-listen.

In this episode, you'll discover:

• The importance of community in live events and how it fosters lifelong connections.
• Strategies for managing the logistics and securing sponsorships for your event.
• The emotional and financial rewards of hosting live events and why they remain a powerful tool for entrepreneurs.

Guest Bio: Dustin Heiner is a seasoned podcaster and the mastermind behind the Real Estate Wealth Builders Conference (REWBCON). With a passion for real estate and community building, Dustin has successfully hosted events that not only educate but also create lasting bonds among attendees. Learn more about Dustin on his website, follow him on Instagram, and explore REWBCON here.

Share this episode with someone who: Is interested in hosting live events, wants to build a strong community, or needs insights into the logistics and benefits of live event planning.

Unlock Your Career-Defining Presentation with StoryPitch™

Are you a speaker, author, coach, or entrepreneur needing a powerful presentation that captivates and converts?

StoryPitch™ helps you create a world-class presentation for stages, webinars, and sales pages through our unique, trademarked process.

Work with an elite team of master storytellers, creators, and supporters who’ve moved the masses, and made millions in sales to turn your life story into an epic masterpiece.

Transform your story. Transform your life. Transform the world.

Learn more at https://www.shanesams.com

Stay Connected on Social: YouTubeLinkedInInstagram

In this episode, I chat with my buddy Tom Sylvester about the transformative power of coaching in both business and personal growth. We dive into how accountability, strategic planning, and personal development can skyrocket your success, with real-life examples and stories. If you're looking to simplify your business, stay ahead with new tech, and create meaningful impact, this episode is for you.

In this episode, you'll discover:

• How 2X helps business owners grow from small operations to successful companies by focusing on simplicity and holistic strategies.
• The importance of accountability and strategic planning in long-term business success.
• The value of constantly reevaluating your business practices with the guidance of mentors and coaches.

Guest Bio: Tom Sylvester is a business strategist with 20+ years of experience growing his own businesses and advising business leaders to scale their businesses and create financial independence. As a partner at 2X, Tom leads a team of seasoned business owners and coaches who advise leaders on how to scale their businesses. Connect with Tom at https://2x.co/free or on his Instagram.

Share this episode with someone who: Wants to grow their business with the help of coaching, stay updated with new tech, or needs inspiration to keep their business practices fresh and effective.

Unlock Your Career-Defining Presentation with StoryPitch™

Are you a speaker, author, coach, or entrepreneur needing a powerful presentation that captivates and converts?

StoryPitch™ helps you create a world-class presentation for stages, webinars, and sales pages through our unique, trademarked process.

Learn more at https://www.shanesams.com

Stay Connected on Social: YouTubeLinkedInInstagram

In this episode of the Shane Sams Show, Shane interviews renowned speaker and life coach Dale Wilsher. They discuss the importance of speaking for building a brand, the challenges of balancing personal and professional life, and overcoming biases. Dale shares her journey from faith-based speaking to the corporate world, the benefits of Toastmasters and the National Speakers Association, and strategies for getting booked and paid to speak. The episode offers valuable insights into becoming a successful speaker and using speaking to drive business growth.

Unlock Your Career-Defining Presentation with StoryPitch™

Are you a speaker, author, coach, or entrepreneur needing a powerful presentation that captivates and converts?

StoryPitch™ helps you create a world-class presentation for stages, webinars, and sales pages through our unique, trademarked process. Work with an elite team of master storytellers, creators, and supporters who’ve moved the masses, and made millions in sales to turn your life story into an epic masterpiece.

Transform your story. Transform your life. Transform the world.

Learn more at https://www.shanesams.com

In this episode, I dive deep into the power of storytelling in business. I discuss how pivotal stories are in becoming a successful speaker, author, coach, or entrepreneur. For me, crafting a compelling story that really connects with your audience is key. I emphasize the importance of creating a StoryPitch™ that grabs attention and resonates deeply.

I outline what makes a great story, from setting the stage and introducing a problem, to making tough decisions, overcoming obstacles, and finally, achieving success. Drawing from my own journey and experiences, I illustrate how a well-told story can stir emotions and sway decisions. Ultimately, storytelling isn't just about engaging—it's about making a lasting impact and driving sales.

Are you a speaker, author, coach, or entrepreneur needing a powerful presentation that captivates and converts?

StoryPitch™ helps you create a world-class presentation for stages, webinars, and sales pages through our unique, trademarked process.

Work with an elite team of master storytellers, creators, and supporters who’ve moved the masses, and made millions in sales to turn your life story into an epic masterpiece.

Transform your story. Transform your life. Transform the world.

Learn more at https://www.shanesams.com

In this episode of the Shane Sams Show, Shane is joined by his good friend Jason Brown, a renowned options trader and stock market coach.

They discuss Jason's journey from growing up poor in Detroit to becoming a successful investor and entrepreneur. Jason shares how his personal experiences and setbacks fueled his desire to educate others about the financial industry. The conversation dives deep into options trading, the importance of self-belief, and the next big opportunities in the stock market, including the electrification of vehicles and AI technology.

They explore how understanding and applying these concepts can help create the next wave of millionaires. Shane and Jason also emphasize the significance of independent financial education and taking control of one's investments.

P.S. Don't miss Jason Brown's upcoming FREE webinar (Wednsesday, June 12th at 8PM EST), "The Next Millionaires: How YOU Can Use the Stock Market to Become One of Them."

 Sign up for the webinar here!

Connect with Jason:

thebrownreport.com

https://powertradesuniversity.com/

StoryPitch™ helps you create a world-class presentation for stages, webinars, and sales pages through our unique, trademarked process.

Work with an elite team of master storytellers, creators, and supporters who’ve moved the masses, and made millions in sales to turn your life story into an epic masterpiece.

Transform your story. Transform your life. Transform the world.

Learn more at ShaneSams.com

If you're an author or aspiring author, you need to listen to this!

Azul Terronez and Steve Vannoy join us on the show to talk about how to write a book!

My book Earn More Live More is coming out soon, and the writing process was NOT EASY. Thankfully, I had Azul and Steve from Authors Who Lead to help me through the process!

We talk about:

• The Essence of Writing a Book
• Overcoming Resistance
• Authenticity vs. Ghostwriting
• Personal Growth Through Writing

We go through some tips for writing, including:

• Decide and commit
• Work and do the research
• Be honest with yourself
• Generate emotions
• Be consistent

We also dive into marketing tactics to get your book in the hands of more people!

I help people tell their story, become their audience's hero, so they can sell more from webinars and stages!

Let me help YOU create your StoryPitch™: https://www.shanesams.com

Here's a behind-the-scenes look at a StoryPitch™ coaching session! We're helping Nikki craft her story so that she can get more sales from speaking and webinars.

Watch us create the slides and shape the story on my YouTube channel: https://youtu.be/iBpmnQiZceM

#entrepreneurship #speaking #storytelling

I help people tell their story, become their audience's hero, so they can sell more from webinars and stages!

Let me help YOU create your StoryPitch™: https://www.shanesams.com

Today's podcast is a behind-the-scenes look at my StoryPitch™ product, which helps entrepreneurs tell their story to make more sales. Listen in as I help Jennifer Trinidad of Budget Divas get her story dialed in!

I help people tell their story, become their audience's hero, so they can sell more from webinars and stages!

Let me help YOU create your StoryPitch™: https://www.shanesams.com

Grant Baldwin of The Speaker Lab joins me to talk about investing, growing your business, and loving what you do!

I help people tell their story, become their audience's hero, so they can sell more from webinars and stages!

Let me help YOU create your StoryPitch™: https://www.shanesams.com

Other Videos You'll Enjoy! 🔸 Check out the YouTube Channel: https://www.youtube.com/@shanesams