"Training is the single most important investment in people that an organization can make."
On this episode of The Shape of Work podcast, we welcome Arun Harihar Rao, Director Knowledge Services at Zipgrid. He leads Zipgrid’s knowledge management efforts to ensure that the agency’s workforce has access to the critical knowledge needed for mission success. He is also a certified ‘Leadership Coach’.
Zipgrid delivers knowledge-based services by creating a professionally managed eco-system that is uniquely designed & customized for housing societies to function more efficiently & enjoy superior community living experiences.
With a total work experience of over two decades ranging from Marketing Manager, Training Manager, Vice President of Operations to founding his own company, Arun surely has done it all and it’s no surprise this episode covers a lot of ground.
Episode highlights:
- Hiring trends in the community management sector
- How to attract talent to the community industry
- How to leverage employer branding to increase brand visibility
- Future of community management
- Importance of employee training process
The community management industry's recruiting patterns:
Large complexes and residential areas in metro cities and tier-two cities also necessitate a large workforce and resources to manage. A lot of blue-collar work needs to be done, like many security guards, facility management, housekeeping staff, etc., to make sure the community runs smoothly. The finances of all these things are to be managed effectively and adequately. So, this industry comes into play to check the compliance of bylaws and manage the blue-collars.
Attracting talent to the community industry:
Potential candidates have many options to consider, but employers also face challenges when it comes to finding the right talent. The community industry is entirely new, and candidates are unaware of such types of management, like residential housing management. Employers like Zipgrid ensure they get the right training and skills to go forward. People lack managerial and soft skills. For example, Zipgrid organises Pathshalas, providing prospective managers with on-the-job training for the future.
How can employer branding be used to improve brand visibility?
Employers should increase their employer branding to increase their brand visibility. The community must add value to its employees. Use domain expertise in society management to increase employee and customer attraction. Prospective employees are very active on social media platforms. Therefore, leveraging a brand for its good employers is essential.
The future of the community industry
Community managers serve as brand ambassadors as well as customer ambassadors. They cultivate customer relationships by ensuring that current consumers are happy and engaged. The importance of the user experience has never been greater. Simple accommodation markets, such as paper towels or toothpaste, may not produce the enthusiasm or energy required for successful community outreach. The importance of brand association cannot be overstated. In the future,
The importance of employee training
Employees leave the company at a higher rate in the early phases. Employees remain longer because they enjoy what they do, feel appreciated, and see their performance improve. Training is the most critical investment a company or industry can make. Your industry determines the type of training you receive.
Follow Arun on LinkedIn.
Produced by: Priya Bhatt
Podcast host: Rohan Mankad