To be an anonymous guest on Practice Under Water, contact [email protected]

Leah's acquisition is now on track to collect $800k/yr. The next step? Systems, systems, systems. Listen as we help Leah implement bulletproof systems now to get this dusty old acquisition even further off the ground.

[email protected]

New owner--and Wharton graduate--Parth Patel has had his share of failures. Also familiar with success (he made a video sharing app in high school and a non-profit in college) he knew he had to start his ownership journey early. Now he shares what NEVER to buy, and how ALWAYS to do it.

We welcome back CMO of Productive Dentist Academy: Regan Robertson. Armed with an undying curiosity about marketing, Regan's now sharing the the core competency behind all sales, touching on the Job-to-be-Done, and most importantly: the colossal ROI of staying true to the mission.

To be an anonymous guest on Practice Under Water, contact [email protected]

Longtime listener, gritty realist, and new practice owner Leah joins Suzanne. She bought a practice doing $300k/year in revenue, and treated it like her own pseudo-startup--immediately implementing massive changes. But since she bought, we still find a doctor-dependent practice that needs more changes than she thought. Can Leah transform this dusty monolith into something profitable?

[email protected]

With seven locations, Loren shares how to recreate culture from one practice to another. But it comes with a balance; he shares what to keep (and what to throw out) when buying goodwill. Plus, the dangers of ignoring the negatives when considering a practice purchase.

Broken Door Media CEO Cassidy Torrey joins us. The power of visual storytelling is not going away. Listen as he shares his mission and vision of bringing dental marketing to new. nigh-cinematic, emotional levels. Consumers are starting to expect this of dentists. Are you expecting it of your marketing?

To be an anonymous guest on Practice Under Water, contact [email protected]

George and Alex continue digesting Suzanne's conversation with our real-guest-fake-name Tim. Suzanne breaks through Tim's less-than-perfect mindset and tell shim he needs to increase his capacity by getting his hygiene days to 10, minimum. Plus, she explains why he shouldn't market aggressively until after he learns to best serve the abundance of patients he already has.

Loren Israelsen, the oft-requested multi-practice owner, joins Tyler and Payton. With seven locations, Loren stresses that picking the right partner is key (read Rocket Fuel for more on that). Plus: the difference between Visionary and Integrator.

While Richard shares about his practice ownership journey, George drops a bomb of an announcement on us. Meanwhile we hear exactly what it took to have Richard leave his equity behind in his other practices.

To be an anonymous guest on Practice Under Water, contact [email protected]

Brand-spankin'-new owner "Tim" has the type of practices coaches DREAM of. Tim's has 15 google reviews, 2500 active patients, and 40 new patients a month with a marketing budget of precisely ZERO. But...he doesn't know where to spend the money to avoid plateau. Let's hear Suzanne coach him through this and more.