Payton follows up with our real-guest-fake-name Virgil, who is disavowing his alias and honoring us with his real identity: Dr. Dushyant Patel. Last we checked, Dr. Patel was a was an associate with an abundance mindset--and a fear-based, overly-conservative employer. He's had since August to do it; did Virgil break out on his own?

We continue covering many aspects of marketing and growing your practice in different areas. Today we welcome back VP of Content Strategy at Spear Education, Adam McWethy. We talk about barometers of success such as new patient flow and team communication. Plus, Adam tells how a good website, lots of reviews, and a digital presence is NOT an ultimate goal; it's only the foundation for future marketing.

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Brittany and her sister bought a 6-op periodontal office 2 months ago. Today in Part II, Suzanne helps Brittany through her scarcity mindset. We want her to push through $100k/mo in revenue, and sleep peacefully at night. Is she going to pull it off?

New co-host Steven Beard joins Payton today. They join forces to defeat the associate troubles of our real-guest-fake-name Darth Vader. After taking a pay cut as an associate, he's taking his search for practice ownership more seriously. While developing clinical skills as fast as possible, Payton helps him narrow the criterion for a practice to buy.

An expert matchmaking service for practice owners, practice buyers, and associates? In a time when matchmaking services were becoming the norm, founder Thad Miller brought together a team of business valuation experts, real estate brokers, and more to found DDS Match. Singles can connect with singles; hotel buyers can connect with hotel sellers...why can't practice owners easily connect with buyers and associates? Why doesn't this exist? Now, it does.

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Real-doc-fake-name Brittany and her sister are overwhelmed with their new practice. This periodontal practice was doing $1.2MM, and they're now converting into a General/Periodontal hybrid. Trying to implement new systems, and coasting on whatever organic marketing the seller had going, the vision is not panning out. Emotionally underwater, how is Suzanne going to get Brittany excited about her deal?

Payton brings our own Dr. Richard Low on the show. Richard's recently gone through a enormous transition. Despite his US Army involvement and being in residency for so long, he's had plenty of transitions to speak to. PPO, fee-for-service, startups, acquisitions...Richard helps us explore all these possibilities, and why it has to make sense to *you*; not anyone else.

Host of The Wellness Hour and masterful media coach to hundreds of providers, Randy Alvarez joins us today. He shares about The Wellness Hours' own origins, the insane ROI of his platform, and the power of long format video in general.

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Suzanne's longtime friend and colleague Clint Johnson joins us. CEO and owner of Profitable PPO's, we consider Clint to be *the* "insurance guru". Having helped providers save millions of dollars, Clint talks the most profitable way to get into network, what sellers don't know about their own credentials, plus a special for Shared Practices listeners.

Tyler and Payton bust open the ol' Shared Practices mail bag. Long overdue for a Q&A, these two explore Tyler's dental school journey: the hardest parts of dental school, why and when Tyler joined Shared Practices, and how failure and angst fuels is our fuel.