Mark Johnson, founder of Student Loans RX and wealth advisor for RBF, joins Payton. Some of us are in $3-, $4-, or $500,000 in debt or more. Don't misunderstand us: debt is a great tool! But as our income and lifestyle increase after graduation, where's the absolute best place to spend our money? Take notes as we focus on the fastest way to build wealth, given various distinct circumstances. www.StudentLoansRX.com txt 314-347-3499

The man behind so much of Richard's branding inspiration, Joshua Scott joins us today. "Sometimes I say 'Dental marketing sucks'", says Josh. Josh helps us draw from the existing innovation, inspiration, and beauty we find in the profession itself--and draw that into our marketing. We notice his artistic nuance for content as we discuss. www.JoshuaScott.com www.S8E8.com

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A pod leader with Shared Practices' Mastermind, Matt Ford has long been a rural multi-practice owner in South Dakota. A 2015 graduate--and Richard's classmate--he and George talk about the escalating stair steps that owners should take: from solo practice, to group practice, to multiple practice

Our time with Tapatío continues. As Tyler asks about the fears our guest had when buying a practice he opens up about the ones that did and didn't ever happen. Plus, a legal constraint that could make staff cost skyrocket, and fluke fears.

"[SEO] is not a black box of magic". Grab a pen and paper as Michael Anderson, co-founder of Wonderist Agency, talks about efficient use of: SEO, 'Google My Business', 'Google Ads', and 'Google Reviews'. We also explore the claim that authentic photo/video (as opposed to stock photos) are as important to your customers as windows are to window shoppers. Case in point: your potential customers are window shopping online. Do you have "windows", or is your website a brick wall?

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"I hope we're gonna be friends after this", Suzanne says as we go into how Eddie's numbers and how they can improve. Continuing our interview with this level-headed solo practitioner, we talk about raising the percentage of patients scheduling ahead, 2, and PATIENT RETENTION!

A fan favorite from TPO 30 returns. Tapatío was a pre-owner underwater. After getting George and Tyler's blessing for buying a 2-for-1 practice, he and his wife bought it. Tyler and Payton follow up; but after a few nightmare staff scenarios, is he still underwater?

A collector, of sorts, of dental practices, Mike Reimels understands what it takes to grow. We talk the advantages of seller financing, growing practices when you're not on site, and the limits of standardization at scale. Plus, the power of deleting the word "just" from your vocabulary.

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For those aspiring to own a true solo office, today's guest--Eddie--is a breath of fresh air. Nestled in a wealthy bedroom community, he struggles with new patient flow. After three years of owning, does he understand benefits from consistent Google reviews and adding a fourth day to the schedule? We focus on these, and more, as we discuss Eddie's mindset.

Familiar with the amount of students who want to know more, Payton digs into what exactly to expect during a residency. He's joined by our own Matt Guarino. Having finished a residency similar to what many of our listeners might experience, Matt shares the connectivity that influenced his growth, why he would not go into a program without talking to one of its residents, and how to launch into a career when residency is up.