The Shift Control Sales Podcast

The second episode includes more insights and anecdotes from Damian Hughes, author of 5 Steps To A Winning Mindset, where he goes deeper into values in action, behaviours and reconfirms the importance of culture at the heart of any team - either in sport or business.

This has been one of the most fascinating conversations I've had during the short time I have been doing the Shift Control podcast - mirroring my feelings about the 5 Steps to A Winning Mindset.

Damian has an ability to break down the complex into manageable and easy-to-understand chunks.

I hope you enjoy listening to this podcast as much as I did recording it.

Cheers Damian

The second episode includes more insights and anecdotes from Damian Hughes, author of 5 Steps To A Winning Mindset, where he goes deeper into values in action, behaviours and reconfirms the importance of culture at the heart of any team - either in sport or business.

This has been one of the most fascinating conversations I've had during the short time I have been doing the Shift Control podcast - mirroring my feelings about the 5 Steps to A Winning Mindset.

Damian has an ability to break down the complex into manageable and easy-to-understand chunks.

I hope you enjoy listening to this podcast as much as I did recording it.

Cheers Damian

There are many obvious crossovers between and business and sport when it comes to high performance - mental toughness, controlling emotions and communication, to name but three.

In Part 1 of a 2-part podcast I discuss with Damian Hughes, the core of his latest book: "5 Steps to a Winning Mindset"

SIMPLICITY, THINKING, EMOTIONS, PRACTICAL and STORIES all make up the STEPS acronym and Damian shares some insights into all 5 over the 2 episodes.

Author of 10 books and currently working on his 11th, Damian is a Professor of Behavioural Psychology, coach and mentor in both sport and business - check him out at www.liquidthinker.com and enjoy the show

There are many obvious crossovers between and business and sport when it comes to high performance - mental toughness, controlling emotions and communication, to name but three.

In Part 1 of a 2-part podcast I discuss with Damian Hughes, the core of his latest book: "5 Steps to a Winning Mindset"

SIMPLICITY, THINKING, EMOTIONS, PRACTICAL and STORIES all make up the STEPS acronym and Damian shares some insights into all 5 over the 2 episodes.

Author of 10 books and currently working on his 11th, Damian is a Professor of Behavioural Psychology, coach and mentor in both sport and business - check him out at www.liquidthinker.com and enjoy the show

It has never been harder for brands, organisations and businesses to stand out for the right reasons.

Right now, everyone is short on time and overwhelmed with interruption and so to connect with any audience, your message needs to be succinct and easily understood.

Park Howell, the driving force behind The Business of Story believes that a strong narrative can have an incredible impact on a business.Park Howell, Brand Story telling for business

Technology and data may give us global reach and market intelligence but it is the ancient craft of storytelling, which truly helps make the connection between a brand and its audience.

In Episode 17 of the Shift Control Podcast I discuss with Park the Hollywood origins of The Business of Story and how big business is waking up to the possibility of tried and tested storytelling techniques.

Over the last number of years, on his Business of Story Podcast, Park has interviewed some of the very best content creators, advertising creatives, authors, professors, makers, marketers and brand raconteurs in the business

People like screenwriting legend Robert McKee, author and CEO, Nancy Duarte, John Jantsch, President of Duct Tape Marketing and Randy Olsen, scientist and author of the best selling “Houston, we have a narrative.”

Rich in content, strategy and tactics, The Business of Story Podcast is one of my top 3 podcasts – a must for all marketeers – and it is a genuine honour to have him on the show.

Enjoy

It has never been harder for brands, organisations and businesses to stand out for the right reasons.

Right now, everyone is short on time and overwhelmed with interruption and so to connect with any audience, your message needs to be succinct and easily understood.

Park Howell, the driving force behind The Business of Story believes that a strong narrative can have an incredible impact on a business.Park Howell, Brand Story telling for business

Technology and data may give us global reach and market intelligence but it is the ancient craft of storytelling, which truly helps make the connection between a brand and its audience.

In Episode 17 of the Shift Control Podcast I discuss with Park the Hollywood origins of The Business of Story and how big business is waking up to the possibility of tried and tested storytelling techniques.

Over the last number of years, on his Business of Story Podcast, Park has interviewed some of the very best content creators, advertising creatives, authors, professors, makers, marketers and brand raconteurs in the business

People like screenwriting legend Robert McKee, author and CEO, Nancy Duarte, John Jantsch, President of Duct Tape Marketing and Randy Olsen, scientist and author of the best selling “Houston, we have a narrative.”

Rich in content, strategy and tactics, The Business of Story Podcast is one of my top 3 podcasts – a must for all marketeers – and it is a genuine honour to have him on the show.

Enjoy

Do you see your brand as investment or an expense? Developing a logo or brand identity is a skill. And skill costs.

At the gig platform, Fiverr, a logo can be crafted fro as little as $5...let the rant begin...

Music intro from www.bensound.com

Do you see your brand as investment or an expense? Developing a logo or brand identity is a skill. And skill costs.

At the gig platform, Fiverr, a logo can be crafted fro as little as $5...let the rant begin...

Music intro from www.bensound.com

Delighted to be presenting this episode of the shift control podcast - in discussion with Carlo Pignataro author of the brilliant Sell With Style.

Sell with Style: The Ultimate Guide to Luxury Selling is easily one of the best books on sales, branding and value delivery on the market. Carlo gives some great insights into personal branding, offering value and the idea of "perceived value" and shares some of his experience working for some of the biggest brands in the luxury market.

It was a genuine honour for me to have this discussion with Carlo - and my first online / Skype podcast - so please forgive my first night nerves.

Enjoy.

Delighted to be presenting this episode of the shift control podcast - in discussion with Carlo Pignataro author of the brilliant Sell With Style.

Sell with Style: The Ultimate Guide to Luxury Selling is easily one of the best books on sales, branding and value delivery on the market. Carlo gives some great insights into personal branding, offering value and the idea of "perceived value" and shares some of his experience working for some of the biggest brands in the luxury market.

It was a genuine honour for me to have this discussion with Carlo - and my first online / Skype podcast - so please forgive my first night nerves.

Enjoy.