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The Shift Control Sales Podcast
By Shift ControlBusiness
The Shift Control Sales Podcast episodes
- Episode 11: Mindfulness Part 2Following on from the first episode with Frank Liddy, the feedback was really positive, which prompted a second conversation on mindfulness and its application to your personal life and business.57 min
- Episode 11: Mindfulness Part 2Following on from the first episode with Frank Liddy, the feedback was really positive, which prompted a second conversation on mindfulness and its application to your personal life and business.57 min
- 1-in-5: "The customer's view"A business growth strategy needs to take into account your existing customers and the world as they see it - you never sell to your physical self, so it is impossible to fully understand the world of the customer unless you take the time out to do just that.5 min
- 1-in-5: "The customer's view"A business growth strategy needs to take into account your existing customers and the world as they see it - you never sell to your physical self, so it is impossible to fully understand the world of the customer unless you take the time out to do just that.5 min
- 1-in-5: "Sending out proposals / unclogging the pipeline"Emailing out 20 proposals a week, might make you think you've been productive but unless you are getting in front of the buyer and other decision makers, you are only clogging up the sales pipeline....6 min
- 1-in-5: "Sending out proposals / unclogging the pipeline"Emailing out 20 proposals a week, might make you think you've been productive but unless you are getting in front of the buyer and other decision makers, you are only clogging up the sales pipeline....6 min
- One in 5: Customer Value PropositionThe importance of knowing who you are and why people need to engage with you - the customer value proposition is the reason people engage with you. Do you know yours?6 min
- One in 5: Customer Value PropositionThe importance of knowing who you are and why people need to engage with you - the customer value proposition is the reason people engage with you. Do you know yours?6 min
- Episode 10: Heavenly Tasty OrganicsIn discussion with the founder and the Managing Director of Tyrone based "Heavenly Tasty Organics", Shauna McCarney-Blair.Based in Augher but trading across Europe, The Middle East and Australia, Shauna talks about passion, knowing your customer and the importance of research1 hr 7 min
- Episode 10: Heavenly Tasty OrganicsIn discussion with the founder and the Managing Director of Tyrone based "Heavenly Tasty Organics", Shauna McCarney-Blair.Based in Augher but trading across Europe, The Middle East and Australia, Shauna talks about passion, knowing your customer and the importance of research1 hr 7 min
About The Shift Control Sales Podcast
From the publisher's feed
Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience.
I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness.
Over the last 20 years, I’ve helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth.
With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer — helping businesses turn potential into performance.